Editorials
Before ‘Pacific Rim’ There Was Stuart Gordon’s ‘Robot Jox’!
This past weekend, the sequel to Guillermo del Toro’s 2013 flick, Pacific Rim, made its way to theaters. Despite finally dethroning Black Panther from the top spot, Pacific Rim: Uprising brought in around $28 million domestic. Granted, it’s already proving itself to be a juggernaut over in China where it was quite literally “engineered” to succeed. That was a Universal exec’s word, not mine.
But long before del Toro brought the crumbling world of Jaegers and Kaiju (not the rubber suited variety) to screens, a little movie from Empire Pictures had already brought the image of awe-inspiring, human controlled battle mechs to theaters. Since that fim’s release, however, it’s mostly loafed around without much in the way of box office or fanfare to make its name known. This specific deep cut of bot-sploitation comes from none other than Master of Horror Stuart Gordon.
In 1987, Stuart Gordon found himself marveling at the rampant success of Transformers. They were one of the most popular toy lines ever, and the concept of giant battle bots struck him as the perfect backdrop for a whizbang, effects laden action picture. Thanks to a failed partnership with award winning sci-fi author Joe Haldeman, Gordon knew who he wanted to bring in to help mold his concept into an full fledged screenplay. The two had met when trying to adapt Haldeman’s “The Forever War” into a mini-series. Funding for that project fell through, but the two were able to repurpose some of it into a stage production. After surviving such a tumultuous trip through development hell together, surely there next production together would be a cake walk? Hmm…
Gordon, who had a wonderful working relationship with Charles Band and Empire Pictures (Re-Animator, From Beyond), felt he could rely on Band to pick up the bill for his Transformers cartoon come to life. Not so fast. Empire was known for pushing out low budget cheapies, and Robojox (as it was originally known) was far from the confined location, quicky horror flick the studio was known for. Gordon’s vision would require extensive effects work at a price tag Band wasn’t comfortable with. It took a series of test shoots featuring stop-motion robot action to convince Empire to come on board. Of course, as thrifty as the company was, that test footage ultimately became the opening scene of the film itself. With a budget locked in around $6 million, Robojox was set to be the most expensive film Empire had ever, or would ever, produce.
With an official greenlight, Gordon and Haldeman began fighting; I mean, writing the screenplay. The story they concocted revolved around a group of elite jockeys, trained to operate giant scale mechs in one on one competitions, tournaments created to settle the disputes of opposing countries. The main point of contention between the two writers was the film’s overall tone. Gordon wanted a satirical, fun take on the material that would still manage to appeal to kids of all ages while Haldeman felt it should be more intelligent, relying upon real science instead of Hollywood hokum. In retrospect, Haldeman has summed up the situation like this, “I would try to change the science into something reasonable; Stuart would change it back to Saturday morning cartoon stuff. I tried to make believable, reasonable characters, and Stuart would insist on throwing in clichés and caricatures. It was especially annoying because it was a story about soldiers, and I was the only person around who’d ever been one.”
Gordon ultimately turned to an uncredited third party to rewrite Haldeman’s draft. When given the chance, the sci-fi author who was looking for his big break in Hollywood set fire to the bridge by writing a scathing critique of the current screenplay. He felt that it piled on all the elements he’d been fighting with Gordon to excise. A couple weeks into the film’s principal photography in Rome, Haldeman got a call. The producers agreed with much of his criticism of their current shooting script and requested he be flown out to Italy in order to help sculpt the film more towards his original concept.
The final film is certainly all over the place. There are moments of real drama interspersed with absurd action sequences (the Jox can apparently fly in space?), and scenes of horrific human casualties. All of this is set to the backdrop of Cold War paranoia. One minute it’s a super cheesy B-movie, the next is ripe with espionage or discussing a widespread infertility epidemic! Still, despite the “too many cooks in the kitchen” scenario, the production went fairly well with all parties wrapping on amicable terms. Before Haldeman left to come back home, he claims Gordon summed up their differences perfectly: “Joe, our problem is that you’re writing a movie for adults that children can enjoy, but I’m directing a movie for children that adults can enjoy!”
The large scale production proved to be too much for Empire pictures, however. The company folded in on itself, filing for bankruptcy. It took two more years for another studio, Epic Pictures, to swoop in and rescue the film. They funded the rest of the money needed to complete the picture (rumored to have ballooned to $10 million). The name was changed from Robojox to Robot Jox due to the threat of legal action from Orion who felt the title was far too close to their own RoboCop. Epic released the film to a quiet audience. It only went on to gross a little over $1 million at the domestic box office. Over the years, the film has garnered quite the cult following and managed to spin off with two Full Moon films (Crash and Burn, Robot Wars) released in some countries as Robot Jox 2 & 3; though outside of giant robots, there isn’t much to link them to Gordon’s original film.
For those who love some Saturday matinee, low-fi/sci-fi realness, Robot Jox is a blast, with impressive effects, a scene stealing maniacal villain (complete with chainsaw dick…you’ll see), and a lighting fast pace. With its focus on giant mech action, it makes a perfect double bill with Pacific Rim. In fact, Gordon has stated that had he the chance to make a Jox sequel, it would have featured the bots going up against evil aliens.
This awesome mashup from Nerd of All Trades imagines a world where the two are one in the same, cut together to form “Robot Jox of the Pacific”…
Editorials
‘The Vampire Lestat’ Concert Event Launches New Season With The Ultimate Expression Of Fandom
There are thousands of passionate fans decked out in gothic chic and champing at the bit like feral creatures. They’re screaming for Lestat, a legendary vampire-turned-rock star, as if the entire crowd has been glamored into submission.
The entire experience is magic, but not because some supernatural thrall has been activated. What’s going on is even more special. It’s the power of the effusive fandom that’s been authentically assembled by AMC’s sublime Immortal Universe, namely Anne Rice’s Interview with the Vampire, now, The Vampire Lestat.
The Vampire Lestat is far from the first Anne Rice adaptation, and it’s not as if there’s been a lack of erotic vampire material for audiences to sink their teeth into. On June 2nd, during a one-night-only spectacle, New York City’s prestigious Beacon Theatre shook from Sam Reid’s bravado performance and an audience full of adoring fans who had already memorized Lestat’s songs.
It’s clear that The Vampire Lestat just hits differently than its predecessors. It’s become more than just a TV series at this point, and this opulent display of ego, swagger, and pure sex is the perfect way to premiere the new season and give back to the fans who helped make Interview with the Vampire/The Vampire Lestat such a breakout success. It’s exactly the sort of hyperbolized hedonism that would make Lestat cackle.

For all intents and purposes, AMC has successfully created the illusion that this concert/premiere is just one of the many destinations on Lestat and his band’s 54-stop tour that is simultaneously playing out on this season of television. It’s such a sophisticated and thorough level of interactive fan engagement that the audience doesn’t just understand, but also manages to accentuate through its involvement.
It’s a level of seamless synergy that’s not unlike the give-and-take relationship of vampire and victim.
Before the concert started, “LeStans” were sitting in the Beacon and flipping through a fake Rolling Stone issue with Lestat emblazoned on the cover, complete with interviews with the undead frontman inside. Other fans were admiring the vinyl pressing of Lestat’s EP as they walked past a section of undead band merch. Fandom and fantasy blur together, and it all becomes this elaborate, immersive experience. Fan celebration, erotic gothic fantasy, and a lavish rock concert transform into one beautiful thing.
To this point, AMC Global Media’s Chief Content Officer and President of AMC Studios, Dan McDermott, introduced the event by reiterating to fans, “You are the heartbeat of the series.” That’s abundantly clear on nights like this as that heartbeat collectively pulses to this performance. In terms of how AMC engages with The Vampire Lestat’s fans, it’s as bold a reinvention as the season itself.
This intuitive gamble speaks to AMC’s creativity in this department and a fandom that is eager to seize such opportunities. It’s the same innovation that led to zombie walks for The Walking Dead and real-life Los Pollos Hermanos restaurant pop-ups from Breaking Bad. It’s a great way to pump up the audience for The Vampire Lestat and then maintain that enthusiasm for the whole season.
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For most series, a rock ‘n’ roll concert just doesn’t make any sense as a promotional tool. The Vampire Lestat finds itself in a very unique position where it can deliver an excellent concert at an iconic theater, but also use it to showcase The Vampire Lestat’s music by Daniel Hart (who was shredding on stage alongside Reid and the rest of their band) and, more than anything, Sam Reid’s endless charisma.
The way in which Reid feeds off of the crowd’s energy, modulating his performance and giving different sections of the Beacon life, is a perfect distillation of the series’ thoughtful relationship with its audience and how it’s become such a breakout success for AMC. AMC Studios President Dan McDermott emphasized that the fans are the reason that the show is still here and why an event like this is even possible. It’s rare to see a series in which every single cog in the machine is so perfectly attuned to its fans. Reid’s fans already cheer whenever they see him, so why not translate that to a concert setting?
It’s clear in this season of television that Reid was born to be a rock star, but it’s surreal to see him effortlessly command the stage — and the audience — at every step of the concert. He recites Shakespeare monologues and bitches out Armand between songs, all while the audience screams in support. For the duration of this concert, Reid is Lestat, and he’s given thousands of fans a memory that’s as immortal as any vampire.
Now bring on the encore and get this show on the road!



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