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[Editorial] How Netflix Dominated the Horror Genre in 2018

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*Keep up with our ongoing end of the year coverage here*

In terms of box office successes, the returns of major horror staples, and surprise indie hits, 2018 has been another strong year for horror. It brought the return of horror icons Laurie Strode and Michael Myers, beloved horror magazine Fangoria, and horror host Joe Bob Briggs for not one but three horror movie marathons on genre streaming service Shudder. The debate of what is or isn’t a horror movie reared its ugly head yet again when A Quiet Place dominated the box office early this year, and again when A24’s highly anticipated Hereditary earned critical acclaim. The Conjuring universe also proved unstoppable with ticket sales of The Nun, and Leigh Whannell’s Upgrade was a true summer crowd pleaser. None of which even touches upon the endless string of independent horror hits that were released under the radar, often straight to digital.

But the biggest unsung hero of horror this year is Netflix. The popular streaming service has really revved up their horror game in 2018, delivering many of the year’s favorite offerings.

Mike Flanagan’s Gerald’s Game and Hush were well-received on Netflix last year, and the releases marked the beginning of a fantastic relationship between the director and the streaming service. On January 5, Netflix released Flanagan’s long-awaited Before I Wake, which had been hung up in release purgatory for years due to the bankruptcy of its previous distributor. In it, Jacob Tremblay stars as Cody, a young orphan whose dreams and nightmares manifest as reality. Originally shot in 2013, it’s a tragic fantasy horror story that gives glimpses of the horror visionary in the making.

February brought the release of David Bruckner’s creature feature The Ritual and Paco Plaza’s demonic possession spookfest Veronica. The Ritual, adapted from Adam Nevill’s novel of the same name, sees a group of friends honoring their fallen friend’s memory by taking a trip into the woods, where they encounter a deadly presence. It’s atmospheric horror that brought something we don’t get much of anymore; fantastic creature design. As for Veronica, Plaza (one half of the duo behind the REC series) returns to demonic possession in a based-on-true-events case where a girl mysteriously died after playing with an Ouija board. For unsuspecting Netflix subscribers that aren’t used to horror, this one proved too scary for many, making headlines in the process.

Santa Clarita Diet returned in March for a bigger, funnier season 2, further expanding the mythology behind Sheila Hammond’s flesh-craving zombie status. Drew Barrymore and Timothy Olyphant further flex their comedic muscle in one of TV’s goriest comedies ever. In keeping with the zombie theme, Netflix also released Ravenous, a French-language Canadian horror film with a unique spin on zombie lore. May 18 saw the release of Cargo, a zombie tearjerker that followed Andy (Martin Freeman), a father desperate to find protection for his baby daughter in a post-apocalyptic Australia before he succumbs to a zombie bite. You’ll need tissues for this one.

The summer belonged to new original series, with the releases of Lost in Space, Ghoul, and The Rain. Netflix made up for the lighter genre fare in a big way just in time for the Halloween season, as October was jam-packed full of horror selections. Gareth Evans unleashed brutal folk horror with Apostle, and Timo Tjahjanto’s violent actioner proved that horror doesn’t corner the market on excessive bloodshed with The Night Comes for Us. The two films alone would’ve made for a great October, but Netflix also dropped fantasy horror movie Errementari: The Blacksmith and the Devil, anthology series Creeped Out, gothic cooking series The Curious Creations of Christine McConnell, Castlevania season 2, fun Satanic teen series Chilling Adventures of Sabrina, and Mike Flanagan’s magnum opus The Haunting of Hill House. The latter of which not only solidified Flanagan as a modern horror auteur, but it might also be the only Netflix series to date with endless rewatch appeal thanks to the layers and hidden ghosts.

If you thought the genre content ended with the epic October slate, well, Netflix was hardly finished with 2018. November marked the release of another Timo Tjahjanto feature, this time the Sam Raimi inspired midnighter May the Devil Take You. Horror/Thriller Cam, written by Isa Mazzei, also made waves upon release thanks to its engaging perspective on sex workers and a star-turning performance by lead Madeline Brewer.

Cam

Netflix closed out a strong year of original genre content with holiday-themed special Chilling Adventures of Sabrina: A Midwinter’s Tale on December 14; dystopian thriller Bird Box starring Sandra Bullock on December 21; German murder-mystery series Perfume and Mexican horror series Diablero, both of which also dropped on December 21. All of which doesn’t even cover the horror content that exists beyond Netflix Originals or genre-bending selections that veer farther into thriller territory, like Jeremy Saulnier’s Hold the Dark or dark comedy series The End of the F**king World.

The streaming service has been the leader of the pack in terms of creating original content, and 2018 marked the year that Netflix really took horror head on in an exciting way. Lucky for us, Netflix isn’t showing any signs of slowing down their genre content going forward.

What was your favorite Netflix release this year?

Horror journalist, RT Top Critic, and Critics Choice Association member. Co-Host of the Bloody Disgusting Podcast. Has appeared on PBS series' Monstrum, served on the SXSW Midnighter shorts jury, and moderated horror panels for WonderCon and SeriesFest.

Editorials

‘A Haunted House’ and the Death of the Horror Spoof Movie

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Due to a complex series of anthropological mishaps, the Wayans Brothers are a huge deal in Brazil. Around these parts, White Chicks is considered a national treasure by a lot of people, so it stands to reason that Brazilian audiences would continue to accompany the Wayans’ comedic output long after North America had stopped taking them seriously as comedic titans.

This is the only reason why I originally watched Michael Tiddes and Marlon Wayans’ 2013 horror spoof A Haunted House – appropriately known as “Paranormal Inactivity” in South America – despite having abandoned this kind of movie shortly after the excellent Scary Movie 3. However, to my complete and utter amazement, I found myself mostly enjoying this unhinged parody of Found Footage films almost as much as the iconic spoofs that spear-headed the genre during the 2000s. And with Paramount having recently announced a reboot of the Scary Movie franchise, I think this is the perfect time to revisit the divisive humor of A Haunted House and maybe figure out why this kind of film hasn’t been popular in a long time.

Before we had memes and internet personalities to make fun of movie tropes for free on the internet, parody movies had been entertaining audiences with meta-humor since the very dawn of cinema. And since the genre attracted large audiences without the need for a serious budget, it made sense for studios to encourage parodies of their own productions – which is precisely what happened with Miramax when they commissioned a parody of the Scream franchise, the original Scary Movie.

The unprecedented success of the spoof (especially overseas) led to a series of sequels, spin-offs and rip-offs that came along throughout the 2000s. While some of these were still quite funny (I have a soft spot for 2008’s Superhero Movie), they ended up flooding the market much like the Guitar Hero games that plagued video game stores during that same timeframe.

You could really confuse someone by editing this scene into Paranormal Activity.

Of course, that didn’t stop Tiddes and Marlon Wayans from wanting to make another spoof meant to lampoon a sub-genre that had been mostly overlooked by the Scary Movie series – namely the second wave of Found Footage films inspired by Paranormal Activity. Wayans actually had an easier time than usual funding the picture due to the project’s Found Footage presentation, with the format allowing for a lower budget without compromising box office appeal.

In the finished film, we’re presented with supposedly real footage recovered from the home of Malcom Johnson (Wayans). The recordings themselves depict a series of unexplainable events that begin to plague his home when Kisha Davis (Essence Atkins) decides to move in, with the couple slowly realizing that the difficulties of a shared life are no match for demonic shenanigans.

In practice, this means that viewers are subjected to a series of familiar scares subverted by wacky hijinks, with the flick featuring everything from a humorous recreation of the iconic fan-camera from Paranormal Activity 3 to bizarre dance numbers replacing Katy’s late-night trances from Oren Peli’s original movie.

Your enjoyment of these antics will obviously depend on how accepting you are of Wayans’ patented brand of crass comedy. From advanced potty humor to some exaggerated racial commentary – including a clever moment where Malcom actually attempts to move out of the titular haunted house because he’s not white enough to deal with the haunting – it’s not all that surprising that the flick wound up with a 10% rating on Rotten Tomatoes despite making a killing at the box office.

However, while this isn’t my preferred kind of humor, I think the inherent limitations of Found Footage ended up curtailing the usual excesses present in this kind of parody, with the filmmakers being forced to focus on character-based comedy and a smaller scale story. This is why I mostly appreciate the love-hate rapport between Kisha and Malcom even if it wouldn’t translate to a healthy relationship in real life.

Of course, the jokes themselves can also be pretty entertaining on their own, with cartoony gags like the ghost getting high with the protagonists (complete with smoke-filled invisible lungs) and a series of silly The Exorcist homages towards the end of the movie. The major issue here is that these legitimately funny and genre-specific jokes are often accompanied by repetitive attempts at low-brow humor that you could find in any other cheap comedy.

Not a good idea.

Not only are some of these painfully drawn out “jokes” incredibly unfunny, but they can also be remarkably offensive in some cases. There are some pretty insensitive allusions to sexual assault here, as well as a collection of secondary characters defined by negative racial stereotypes (even though I chuckled heartily when the Latina maid was revealed to have been faking her poor English the entire time).

Cinephiles often claim that increasingly sloppy writing led to audiences giving up on spoof movies, but the fact is that many of the more beloved examples of the genre contain some of the same issues as later films like A Haunted House – it’s just that we as an audience have (mostly) grown up and are now demanding more from our comedy. However, this isn’t the case everywhere, as – much like the Elves from Lord of the Rings – spoof movies never really died, they simply diminished.

A Haunted House made so much money that they immediately started working on a second one that released the following year (to even worse reviews), and the same team would later collaborate once again on yet another spoof, 50 Shades of Black. This kind of film clearly still exists and still makes a lot of money (especially here in Brazil), they just don’t have the same cultural impact that they used to in a pre-social-media-humor world.

At the end of the day, A Haunted House is no comedic masterpiece, failing to live up to the laugh-out-loud thrills of films like Scary Movie 3, but it’s also not the trainwreck that most critics made it out to be back in 2013. Comedy is extremely subjective, and while the raunchy humor behind this flick definitely isn’t for everyone, I still think that this satirical romp is mostly harmless fun that might entertain Found Footage fans that don’t take themselves too seriously.

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