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‘Apollo 18’ – Finding the Good in Found Footage’s Ambitious Trip into Space [The Silver Lining]

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Watching a bad movie doesn’t necessarily have to be a bad experience. Even the worst films can boast a good idea or two, and that’s why we’re trying to look on the bright side with The Silver Lining, where we shine a light on the best parts of traditionally maligned horror flicks.

This time, we’ll be discussing Gonzalo López-Gallego’s 2011 Found-Footage thriller, Apollo 18!

For eons, humankind looked up at the moon in awe, wondering about its origins and purpose as it accompanied our primitive nights. That’s why NASA’s Apollo missions can be considered some of the most pivotal moments in our species’ history – when we figuratively exited the cosmic cradle and entered a larger universe. This progression obviously came with huge social repercussions, so it’s only natural that folks are still questioning the facts decades later.

From the 180 moon rocks that mysteriously vanished after being brought back during the original missions to my personal favorite suspicion that the lunar landing itself was 100% real but the footage wasn’t, there’s definitely no shortage of conspiracy theories about the subject. That’s why it’s no surprise that there are so many lunar thrillers out there, and it was only a matter of time before one of them took the Found-Footage approach when exposing some variation of a moon-related conspiracy.

Back in 2010, Dimension Films began marketing Apollo 18, an eerily realistic Found-Footage flick supposedly comprised of lost media from a previously classified lunar mission. Following in the footsteps of the best Found-Footage films of the past, López-Gallego’s thriller benefited from a convincing marketing campaign (mostly involving the now-defunct Lunartruth.com) that was so successful it prompted NASA spokesperson Bert Ulrich to publicly dismiss the film as a work of fiction.

When the first trailer finally dropped, revealing genuine-looking 16mm footage filmed by astronauts dealing with an extraterrestrial threat, horror fans were stoked for what appeared to be the sci-fi equivalent of The Blair Witch Project.


SO WHAT WENT WRONG?

Making over five times its original budget at the box office, Apollo 18 wasn’t exactly a cinematic disaster. However, the 23% score on Rotten Tomatoes suggests that, while people were definitely interested in seeing what the filmmakers had cooked up, most moviegoers walked away from the flick expecting something a little more substantial.

Much like the retroscripted Found-Footage hits of yore, the filmmakers behind Apollo 18 allowed the story to be fluidly rewritten during filming, incorporating improvisation and spur-of-the-moment story beats as they attempted to craft a believable horror flick. While this technique worked wonders on The Blair Witch Project and Paranormal Activity, the inherent limitations of making a sci-fi thriller that looks like official NASA footage left López-Gallego with much less creative freedom than his predecessors.

Not only is it harder to justify character moments in a Found-Footage movie when your protagonists are exclusively meant to be filming for scientific purposes (especially back in the 70s, when film stock was a precious commodity), but budgetary concerns also limited how creative the filmmakers could get with set pieces and their explanation for why astronauts never returned to that big cheese wheel in the sky.

If you haven’t already seen Apollo 18, the following paragraph contains spoilers, but I don’t believe you’ll be missing out on much if you go in already knowing the twist. To put it bluntly, the film basically reveals that the moon is populated by murderous aliens pretending to be rocks, and that’s what led to the demise of NASA’s Apollo missions. Unfortunately, these aliens aren’t particularly scary or even visually interesting, and the idea itself becomes kind of laughable the more you think about it.

In all honesty, I would have preferred it if the filmmakers had kept this speculative turn of events ambiguous, much like the titular witch in The Blair Witch Project. The film would have been way more interesting if the lunar mystery was left open to interpretation, including the possibility that there were no aliens at all and the astronauts simply went mad and killed each other.

While the CGI-enhanced murder rocks don’t completely ruin the experience, it’s clear that Apollo 18 tried so hard to be a lifelike recreation of retro space footage that it forgot to be an actual movie. The long stretches of simulated NASA protocol might be eerily realistic, but they also get boring after a while, and the experience culminates in an underwhelming sci-fi twist.


THE SILVER LINING

Apollo 18 may not have been the Found-Footage opus that the filmmakers originally set out to make, but there’s no denying that a lot of thought went into crafting this surprisingly authentic throwback. From being shot on period-accurate lenses to embracing the unedited scientific footage aesthetic, you would be forgiven for thinking that the film was originally stored deep within NASA’s secret vaults (at least until the killer rocks show up).

This attention to detail extends to other areas of the production as well. From the period-accurate soundtrack featuring music from bands like Yes and Jethro Tull to referencing the infamous In Event of Moon Disaster speech prepared by the Nixon administration in case the Apollo astronauts became permanently stranded on the moon, everything suggests that the filmmakers really cared about the project.

The producers actually managed to hire a real Apollo flight director to consult on the film, making sure that their horrific re-enactment looked as much like the real thing as possible, with a lot of effort being put into designing the retro NASA technology. This makes the film an amusing throwback for both history and conspiracy nuts, with the entire experience being peppered with historical Easter eggs. The writers even came up with believable cover stories for the astronauts that died in the film, basing their fake deaths on suspicious real-world incidents.

While I wouldn’t blame you for dismissing Apollo 18 as yet another unremarkable addition to the Found-Footage pantheon, I think it’s a fascinating watch if you’re willing to approach it as long-lost historical footage revealing a decades-long conspiracy instead of a traditional horror movie. Either way, I still think this fun little experiment is worth revisiting, and I honestly wish we’d see more ambitious Found-Footage projects like this in the future.

Born Brazilian, raised Canadian, Luiz is a writer and Film student that spends most of his time watching movies and subsequently complaining about them.

Editorials

‘A Haunted House’ and the Death of the Horror Spoof Movie

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Due to a complex series of anthropological mishaps, the Wayans Brothers are a huge deal in Brazil. Around these parts, White Chicks is considered a national treasure by a lot of people, so it stands to reason that Brazilian audiences would continue to accompany the Wayans’ comedic output long after North America had stopped taking them seriously as comedic titans.

This is the only reason why I originally watched Michael Tiddes and Marlon Wayans’ 2013 horror spoof A Haunted House – appropriately known as “Paranormal Inactivity” in South America – despite having abandoned this kind of movie shortly after the excellent Scary Movie 3. However, to my complete and utter amazement, I found myself mostly enjoying this unhinged parody of Found Footage films almost as much as the iconic spoofs that spear-headed the genre during the 2000s. And with Paramount having recently announced a reboot of the Scary Movie franchise, I think this is the perfect time to revisit the divisive humor of A Haunted House and maybe figure out why this kind of film hasn’t been popular in a long time.

Before we had memes and internet personalities to make fun of movie tropes for free on the internet, parody movies had been entertaining audiences with meta-humor since the very dawn of cinema. And since the genre attracted large audiences without the need for a serious budget, it made sense for studios to encourage parodies of their own productions – which is precisely what happened with Miramax when they commissioned a parody of the Scream franchise, the original Scary Movie.

The unprecedented success of the spoof (especially overseas) led to a series of sequels, spin-offs and rip-offs that came along throughout the 2000s. While some of these were still quite funny (I have a soft spot for 2008’s Superhero Movie), they ended up flooding the market much like the Guitar Hero games that plagued video game stores during that same timeframe.

You could really confuse someone by editing this scene into Paranormal Activity.

Of course, that didn’t stop Tiddes and Marlon Wayans from wanting to make another spoof meant to lampoon a sub-genre that had been mostly overlooked by the Scary Movie series – namely the second wave of Found Footage films inspired by Paranormal Activity. Wayans actually had an easier time than usual funding the picture due to the project’s Found Footage presentation, with the format allowing for a lower budget without compromising box office appeal.

In the finished film, we’re presented with supposedly real footage recovered from the home of Malcom Johnson (Wayans). The recordings themselves depict a series of unexplainable events that begin to plague his home when Kisha Davis (Essence Atkins) decides to move in, with the couple slowly realizing that the difficulties of a shared life are no match for demonic shenanigans.

In practice, this means that viewers are subjected to a series of familiar scares subverted by wacky hijinks, with the flick featuring everything from a humorous recreation of the iconic fan-camera from Paranormal Activity 3 to bizarre dance numbers replacing Katy’s late-night trances from Oren Peli’s original movie.

Your enjoyment of these antics will obviously depend on how accepting you are of Wayans’ patented brand of crass comedy. From advanced potty humor to some exaggerated racial commentary – including a clever moment where Malcom actually attempts to move out of the titular haunted house because he’s not white enough to deal with the haunting – it’s not all that surprising that the flick wound up with a 10% rating on Rotten Tomatoes despite making a killing at the box office.

However, while this isn’t my preferred kind of humor, I think the inherent limitations of Found Footage ended up curtailing the usual excesses present in this kind of parody, with the filmmakers being forced to focus on character-based comedy and a smaller scale story. This is why I mostly appreciate the love-hate rapport between Kisha and Malcom even if it wouldn’t translate to a healthy relationship in real life.

Of course, the jokes themselves can also be pretty entertaining on their own, with cartoony gags like the ghost getting high with the protagonists (complete with smoke-filled invisible lungs) and a series of silly The Exorcist homages towards the end of the movie. The major issue here is that these legitimately funny and genre-specific jokes are often accompanied by repetitive attempts at low-brow humor that you could find in any other cheap comedy.

Not a good idea.

Not only are some of these painfully drawn out “jokes” incredibly unfunny, but they can also be remarkably offensive in some cases. There are some pretty insensitive allusions to sexual assault here, as well as a collection of secondary characters defined by negative racial stereotypes (even though I chuckled heartily when the Latina maid was revealed to have been faking her poor English the entire time).

Cinephiles often claim that increasingly sloppy writing led to audiences giving up on spoof movies, but the fact is that many of the more beloved examples of the genre contain some of the same issues as later films like A Haunted House – it’s just that we as an audience have (mostly) grown up and are now demanding more from our comedy. However, this isn’t the case everywhere, as – much like the Elves from Lord of the Rings – spoof movies never really died, they simply diminished.

A Haunted House made so much money that they immediately started working on a second one that released the following year (to even worse reviews), and the same team would later collaborate once again on yet another spoof, 50 Shades of Black. This kind of film clearly still exists and still makes a lot of money (especially here in Brazil), they just don’t have the same cultural impact that they used to in a pre-social-media-humor world.

At the end of the day, A Haunted House is no comedic masterpiece, failing to live up to the laugh-out-loud thrills of films like Scary Movie 3, but it’s also not the trainwreck that most critics made it out to be back in 2013. Comedy is extremely subjective, and while the raunchy humor behind this flick definitely isn’t for everyone, I still think that this satirical romp is mostly harmless fun that might entertain Found Footage fans that don’t take themselves too seriously.

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