Connect with us

Editorials

Where the ‘Blair Witch Project’ Franchise Could Go Next

Published

on

Blair Witch Project

There’s no overstating the cultural impact of The Blair Witch Project. It wasn’t just one of the most profitable movies ever made (grossing nearly $250 million on a production budget of $35,000), but it was also a storytelling landmark that signaled a shift in how audiences interact with media. That’s why it’s no surprise that this DIY masterpiece spawned a long-running franchise, as well as inspiring countless spoofs and an ongoing wave of like-minded Found Footage flicks.

Whether you’re a fan of reality-bending epistolary mysteries or appreciate a good old-fashioned supernatural horror story, there’s a lot to love about the Blair Witch mythos. That’s why the franchise remains one of my all-time favorite pieces of media, and I don’t just mean the original movie. From Gathering of Developers’ survival horror trilogy to D.A. Stern’s The Blair Witch Project: A Dossier, I’ve been in love with this mythology since I was a teenager. My first tattoo was even the infamous Elly Kedward stick-figure design, which I hope gives me some kind of supernatural buff when directing Found Footage movies.

So when it was reported that Lionsgate is allegedly planning to bring this iconic franchise back for another round of shaky-cam mayhem, I was naturally ecstatic. I think there’s something to love about every entry in the series so far (especially Joe Berlinger’s unfairly maligned Blair Witch 2: Book of Shadows), so suffice to say that I’m always down for a return to Burkittsville.

Of course, the Found Footage sub-genre has changed a lot since 1999, and so has our relationship with viral marketing and faux reality. The open-ended nature of these movies also means that direct sequels with returning characters would be a little complicated, forcing filmmakers to think outside the box when it comes to a possible follow-up. That being said, this humble writer has a few ideas about where the franchise could go next.

“Let’s go, let’s go! Are you not scared enough?”

First of all, I’d suggest bringing back the narrative-based marketing campaign. Half the fun of the original Blair Witch Project didn’t even stem from the film itself, but the urban-legend-styled hype surrounding it. ARGs and other forms of unconventional storytelling have come a long way since the 90s, with online juggernauts like Marble Hornets and The Sun Vanished proving that viewers are hungry for reality-bending interactive enigmas. That’s why it would be fun to see filmmakers come up with innovative ways to get audiences involved with a new Blair Witch mystery before they’ve even seen the movie. Instead of those infamous TV specials, maybe we could get a dedicated YouTube channel or Twitter account this time around.

In fact, this hypothetical sequel shouldn’t even be marketed as a film, but as a multi-media experience combining elements of True Crime, social media and traditional horror. Sure, contemporary worries surrounding the political consequences of things like fake news and conspiracy theories mean that actively misleading marketing is a big no-no, especially now that audiences are much more skeptical about allegedly “true” stories, but a new Blair Witch movie could actually address issues like misinformation in the digital age.

The lack of a compelling marketing campaign and believable presentation is likely the reason why Adam Wingard’s 2016 sequel didn’t connect with audiences like the studio intended. While I still think it’s a solid horror flick with a kick-ass third act, there’s no denying that it feels way too much like a traditional movie, perhaps even more so than Berlinger’s “true story re-enactment” in Book of Shadows. If the goal is being realistic, a new Found Footage film would have to look and feel less polished and scripted in order to tell this kind of story.

Another idea would be for the sequel to go full meta. The success of Radio Silence’s new Scream has proven that audiences are still hungry for self-referential thrills, so a story that acknowledges the franchise’s massive success and pseudo-reality origins could play around with Found Footage tropes and even comment on the current state of the horror genre. The plot could borrow from the setup of Berlinger’s sequel and maybe center on a group of Blair Witch fans investigating the franchise’s real life inspirations. Hell, you could even admit that all the other films in the series have been complete works of fiction, with this new group accidentally stumbling onto something real for the first time.

Blair Witch Project 2

‘Book of Shadows’ had more than a few good ideas that deserve revisiting.

Of course, the absolute best thing that Lionsgate could do is bring the franchise back to its roots by returning it to its creators. Daniel Myrick and Eduardo Sánchez actually had quite a few plans for possible sequels, though their ideas have been largely ignored since Artisan insisted on rushing out a follow-up before the duo was ready for another story. After the success of the original Paranormal Activity, Myrick and Sánchez even came close to producing one of their proposed sequels, which would supposedly bring back actors from the original and further flesh out the backstory of the Black Hills Forest. Unfortunately, the project was eventually shelved by Lionsgate, which then began work on Wingard’s film.

Now that legacy sequels are back with a vengeance, with everything from Halloween to the Texas Chainsaw Massacre trying to return their franchises to their origins, it’s clearly the perfect time for the studio to once again partner with the duo that revolutionized Found Footage filmmaking in the first place. It’s not like Myrick and Sánchez were one-hit wonders either, with both of them having successful careers in both film and television (Sánchez even contributed to Bloody-Disgusting’s own V/H/S franchise), so it would make a lot of sense to hand them back the keys to the Blair Witch kingdom.

Regardless of what Lionsgate ultimately chooses to do with the franchise, the important thing is that the legacy of the Blair Witch lives on. I’m grateful that new audiences will have the chance to interact with this rich mythology. And even if the eventual next sequel isn’t what we’re expecting or hoping for, remember: it’ll never replace the legendary original.

Blair Witch

Born Brazilian, raised Canadian, Luiz is a writer and Film student that spends most of his time watching movies and subsequently complaining about them.

Editorials

‘A Haunted House’ and the Death of the Horror Spoof Movie

Published

on

Due to a complex series of anthropological mishaps, the Wayans Brothers are a huge deal in Brazil. Around these parts, White Chicks is considered a national treasure by a lot of people, so it stands to reason that Brazilian audiences would continue to accompany the Wayans’ comedic output long after North America had stopped taking them seriously as comedic titans.

This is the only reason why I originally watched Michael Tiddes and Marlon Wayans’ 2013 horror spoof A Haunted House – appropriately known as “Paranormal Inactivity” in South America – despite having abandoned this kind of movie shortly after the excellent Scary Movie 3. However, to my complete and utter amazement, I found myself mostly enjoying this unhinged parody of Found Footage films almost as much as the iconic spoofs that spear-headed the genre during the 2000s. And with Paramount having recently announced a reboot of the Scary Movie franchise, I think this is the perfect time to revisit the divisive humor of A Haunted House and maybe figure out why this kind of film hasn’t been popular in a long time.

Before we had memes and internet personalities to make fun of movie tropes for free on the internet, parody movies had been entertaining audiences with meta-humor since the very dawn of cinema. And since the genre attracted large audiences without the need for a serious budget, it made sense for studios to encourage parodies of their own productions – which is precisely what happened with Miramax when they commissioned a parody of the Scream franchise, the original Scary Movie.

The unprecedented success of the spoof (especially overseas) led to a series of sequels, spin-offs and rip-offs that came along throughout the 2000s. While some of these were still quite funny (I have a soft spot for 2008’s Superhero Movie), they ended up flooding the market much like the Guitar Hero games that plagued video game stores during that same timeframe.

You could really confuse someone by editing this scene into Paranormal Activity.

Of course, that didn’t stop Tiddes and Marlon Wayans from wanting to make another spoof meant to lampoon a sub-genre that had been mostly overlooked by the Scary Movie series – namely the second wave of Found Footage films inspired by Paranormal Activity. Wayans actually had an easier time than usual funding the picture due to the project’s Found Footage presentation, with the format allowing for a lower budget without compromising box office appeal.

In the finished film, we’re presented with supposedly real footage recovered from the home of Malcom Johnson (Wayans). The recordings themselves depict a series of unexplainable events that begin to plague his home when Kisha Davis (Essence Atkins) decides to move in, with the couple slowly realizing that the difficulties of a shared life are no match for demonic shenanigans.

In practice, this means that viewers are subjected to a series of familiar scares subverted by wacky hijinks, with the flick featuring everything from a humorous recreation of the iconic fan-camera from Paranormal Activity 3 to bizarre dance numbers replacing Katy’s late-night trances from Oren Peli’s original movie.

Your enjoyment of these antics will obviously depend on how accepting you are of Wayans’ patented brand of crass comedy. From advanced potty humor to some exaggerated racial commentary – including a clever moment where Malcom actually attempts to move out of the titular haunted house because he’s not white enough to deal with the haunting – it’s not all that surprising that the flick wound up with a 10% rating on Rotten Tomatoes despite making a killing at the box office.

However, while this isn’t my preferred kind of humor, I think the inherent limitations of Found Footage ended up curtailing the usual excesses present in this kind of parody, with the filmmakers being forced to focus on character-based comedy and a smaller scale story. This is why I mostly appreciate the love-hate rapport between Kisha and Malcom even if it wouldn’t translate to a healthy relationship in real life.

Of course, the jokes themselves can also be pretty entertaining on their own, with cartoony gags like the ghost getting high with the protagonists (complete with smoke-filled invisible lungs) and a series of silly The Exorcist homages towards the end of the movie. The major issue here is that these legitimately funny and genre-specific jokes are often accompanied by repetitive attempts at low-brow humor that you could find in any other cheap comedy.

Not a good idea.

Not only are some of these painfully drawn out “jokes” incredibly unfunny, but they can also be remarkably offensive in some cases. There are some pretty insensitive allusions to sexual assault here, as well as a collection of secondary characters defined by negative racial stereotypes (even though I chuckled heartily when the Latina maid was revealed to have been faking her poor English the entire time).

Cinephiles often claim that increasingly sloppy writing led to audiences giving up on spoof movies, but the fact is that many of the more beloved examples of the genre contain some of the same issues as later films like A Haunted House – it’s just that we as an audience have (mostly) grown up and are now demanding more from our comedy. However, this isn’t the case everywhere, as – much like the Elves from Lord of the Rings – spoof movies never really died, they simply diminished.

A Haunted House made so much money that they immediately started working on a second one that released the following year (to even worse reviews), and the same team would later collaborate once again on yet another spoof, 50 Shades of Black. This kind of film clearly still exists and still makes a lot of money (especially here in Brazil), they just don’t have the same cultural impact that they used to in a pre-social-media-humor world.

At the end of the day, A Haunted House is no comedic masterpiece, failing to live up to the laugh-out-loud thrills of films like Scary Movie 3, but it’s also not the trainwreck that most critics made it out to be back in 2013. Comedy is extremely subjective, and while the raunchy humor behind this flick definitely isn’t for everyone, I still think that this satirical romp is mostly harmless fun that might entertain Found Footage fans that don’t take themselves too seriously.

Continue Reading