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Sanrio’s 1978 Anime Film ‘Ringing Bell’ Is Nightmare Fuel for All Ages [Horrors Elsewhere]

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Ringing Bell

It might be surprising to learn the company behind Hello Kitty once branched out into dramatic filmmaking. And early into this short-lived venture, Sanrio produced one of its most notable films to date. Masami Hata’s 1978 adaptation of Takashi Yanase’s Ringing Bell (Chirin no suzu) found its way to the U.S. in the early ‘80s thanks to RCA/Columbia Pictures. The 47-minute film looks to be a garden-variety cartoon about a lamb, based on the promotional art. However, viewers of this animated obscurity can all agree looks are deceiving.

Ringing Bell starts off in an idyllic, mountainside grassland somewhere in America. As winter comes to an end, a local herd of ewes gives birth to and raises the next generation. This includes Chirin, who is voiced by Minori Matsushima in the Japanese version, and Barbara Goodson in the English dub. Because of Chirin’s habit of wandering off to unsafe parts of the pasture, he wears a bell around his neck. This way his anxious mother (Taeko Nakanishi, Alexandra Kenworthy) can always find him.

Ringing Bell’s cheery demeanor and picturesque scenery fade when the sun goes down, and the sheep’s most feared predator, the notorious wolf Woe (Seizō Katō, Bill Capizzi), pounces on the herd. The merciless hunter quickly finds a meal, but he takes one more life before disappearing into the night. Unharmed and unaware, Chirin crawls out from beneath his mother, who shielded him during the attack. He slowly comes to realize what happened after Woe set his eyes on him. Distraught and furious, Chirin then takes off in search of his mother’s killer.

Chirin decides the only way to defeat Woe is to become his student. The wolf brushes Chirin aside until he witnesses something so bizarre in a world where every action is predetermined. Chirin tries to save a nest of bird eggs from a snake after the mother is killed, but his efforts are in vain. Woe then shares a cold hard lesson with Chirin: some must die for others to live. He proceeds to ask the lamb why he wants to be like him in the first place. Chirin says he does not want to be helpless like the other sheep who stay in a place knowing very well they will be fodder at some point. The wolf is finally convinced to take Chirin under his wing.

Characters becoming the thing they hate is a common idea in storytelling. Chirin is indeed active in his own undertaking, but like so many others in a similar position, he does not consider the full weight of his actions. Nevertheless, Chirin trains day and night with Woe in hopes of achieving power and strength. His body is made tougher to match his new temperament. Chirin’s change is astounding given the adorable, carefree lamb seen earlier. What he ultimately loses in the process, though, is something he may never get back.

Ringing Bell animated

The wolf has also put himself in a precarious situation; every day he edges closer to death as he teaches Chirin his ways. Surely he could have avoided everything to come had he just devoured the lamb like nature dictates. An easy explanation for why the wolf instead mentors Chirin is the fact that animals live to further their species; he is acting on a biological desire. There are no other wolves in these parts, after all. Something else to ponder is Woe’s morbid curiosity. Being the apex predator here, a creature such as himself has little if nothing to be afraid of. He takes down bears twice his size with ease, and prey is more than plentiful. Life for the wolf is as simple as it is predictable. So the strange proposal Chirin sets forth would seem intriguing if Woe wanted to shake things up and feel challenged.

The day comes when Chirin achieves his ambition of being as powerful as the wolf, if not more so. His sharp horns have fully come in, and his hooves are as hard as rocks. The demonic ram has only one last test to complete his transformation; he has to destroy his birthplace. Chirin unhesitatingly slaughters a pack of guard dogs before he descends on a herd of helpless sheep much like the one he came from. He is prepared to kill them all until the sight of a lamb crying out for its mother brings him to his senses.

Animation has always acknowledged death in some form or another. Vintage Looney Tunes shows dying is only a temporary setback, seeing as characters regularly walk away unscathed after falling off a cliff, coming in contact with explosives, or succumbing to the weight of a comically large rock. Meanwhile, the more permanent depictions were found in cinema. From classic Disney to various Don Bluth pictures, Western animators of yesteryear broached death, yes, but they often applied an almost mystical gloss to the event. There was also the assumption that things would improve once the shock and pain wore off.

On the other hand, there is no perceivable silver lining to death in Ringing Bell. Chirin experiences loss at various times in the film. Although this story shares elements with Disney’s Bambi, it goes the other way in terms of death. Bambi recovered in a healthy way, whereas Chirin skipped the mourning period altogether in a bid to avoid the unavoidable. He thought becoming a predator like Woe would save him, but his vengeance quest only left him more alone. Chirin spent so much time fighting the concept of death he never took the time to live his life.

Ringing Bell is a brutal watch at any age, especially today when cultural attitudes and standards regarding children’s media have shifted. The nightmarish imagery and psychological horror are startling. This being a story for kids, though, there is presumably a lesson to be learned. Is this a reminder to maintain one’s social station? Or is it a warning about seeking vengeance? Maybe this is another “be careful what you wish for” narrative. The goal here is not too clear, and adults will have a hard time breaking everything down for younger viewers. As bleak as the conclusion is, the open-endedness is what stings the most in an otherwise daring, darkly beautiful, and unique film.


Horrors Elsewhere is a recurring column that spotlights a variety of movies from all around the globe, particularly those not from the United States. Fears may not be universal, but one thing is for sure — a scream is understood, always and everywhere.

Ringing Bell sanrio

Paul Lê is a Texas-based, Tomato approved critic at Bloody Disgusting, Dread Central, and Tales from the Paulside. Bluesky: paulle.bsky.social

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Editorials

5 Found Footage Hybrid Horror Movies to Watch After ‘Backrooms’

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Banshee Chapter - Found Footage Hybrid Horror Movies
Banshee Chapter

Found footage movies rely on immersion and a particular kind of suspension of disbelief in order to scare viewers, so it stands to reason that playing along with the “kayfabe” of it all is necessary for these movies to be effective. However, despite being something of a purist when it comes to in-universe recordings, I’ve come to accept that traditional productions can benefit from the occasional injection of found footage thrills.

For instance, Kane Parsons’ Backrooms adaptation makes genius use of the analog gimmick in order to trap us in the titular rooms alongside our main characters before effortlessly switching back to a more cinematic language. In honor of these dynamic films that manage to combine the best of both worlds, today I’d like to share six other hybrid horror movies that successfully incorporate found footage into their scares!

For the purposes of this list, “hybrid” horror movies are defined as any flick that shifts between diegetic recordings and traditional filming techniques for a significant amount of time (or at least for pivotal scenes).

As usual, don’t forget to comment below with your own hybrid favorites if you think a particularly freaky one was missed.

With that out of the way, onto the list!


5. The Last Broadcast (1998)

Lance Weiler and Stefan Avalos in found footage horror film The Last Broadcast

Internet critics may have overstated the influence that Stefan Avalos and Lance Weiler’s The Last Broadcast had on The Blair Witch Project, but the found footage subgenre still owes a huge debt to this underrated piece of avant-garde filmmaking. However, while the movie sets itself up as a documentary about the disappearance of a group of cryptid-hunters attempting to track down the Jersey Devil, things take a darker and much more grounded turn towards the final act.

I won’t get into details in order to avoid spoilers, but suffice to say that the jarring shift in perspective actually helps to sell the idea that everything we’ve seen before the finale was an attempt at using filmmaking to manipulate the public perception of a “real” incident.

Not bad for a movie with a $900 budget!


4. Cam (2018)

When you consider just how much the internet affects our daily lives, it’s strange that we don’t see Screenlife elements pop up in more movies these days. For instance, Isa Mazzei & Daniel Goldhaber’s highly underrated Cam only works as a freaky parable about online sex-work because it masterfully balances Madeline Brewer’s intimate moments with highly immersive segments within cyberspace.

While one might argue that the entire film could have been produced as a Screenlife experience, the hybrid approach allows the filmmakers to explore our main character’s life beyond the screens – with the duality of modern human existence actually becoming a recurring theme in the story.


3. Banshee Chapter (2013)

Banshee Chapter - found footage horror movies

Most of H.P. Lovecraft’s popular stories were told in the epistolary format (where the text is presented as an in-universe compilation of letters or personal notes), so it makes sense that a spiritually faithful adaptation of his work would incorporate elements from the modern-day equivalent to epistolary fiction – found footage!

That’s why Blair Erickson’s Banshee Chapter is such an effective scare-fest, as this hybrid adaptation of From Beyond -retold through a conspiratorial lens as it references MK-Ultra and even secretive numbers stations- immerses viewers in a mind-bending tapestry of Cosmic Horror that blurs the line between fiction and reality.


2. The Deep House (2019)

The underwater setting does a lot of the heavy lifting when it comes to Alexandre Bustillo and Julien Maury’s The Deep House, with the film being especially uncomfortable if you’re already scared of tight spaces and being deprived of oxygen. However, even the universally unsettling elements of the flick only work because the POV often shifts into claustrophobic footage courtesy of our main characters’ GoPro cameras.

Telling the story of a couple of YouTubers who encounter a haunted house at the bottom of an artificial lake while vacationing in France, The Deep House’s first-person exploration sequences contain some of the film’s scariest moments. In fact, I’d argue that the movie didn’t even need ghosts, as becoming trapped in the titular House already sounds like a fate worse than death.


1. Behind The Mask: The Rise of Leslie Vernon (2006)

My personal favorite instance of filmmakers successfully managing to combine traditional cinematography with POV filmmaking, Behind the Mask: The Rise of Leslie Vernon, is proof that the two formats can co-exist if the right story comes along.

After all, what better way to conclude a mockumentary all about reality getting increasingly more cinematic than by ditching the found footage gimmick altogether during the finale? Not only does this shift in presentation work on a conceptual level, but it also elevates Behind The Mask into a proper Slasher, which is probably why we’re so excited for that long-overdue sequel!

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