Interviews
[SXSW Interview] The Cast & Crew of ‘Most Likely to Murder’ Discuss Douchebag Characters and Raunchy Women
Writing duo Dan Gregor and Doug Mand made a name for themselves working on the hit CBS sitcom How I Met Your Mother. Since that series concluded in 2014, they have contributed to the CW’s Crazy Ex-Girlfriend, which stars (and was co-created by) Gregor’s wife Rachel Bloom, who also has a role in their debut film Most Likely to Murder (my review). The film had its world premiere at the SXSW Film Festival on March 12, 2018. I had the pleasure of speaking with Gregor, Mand, Bloom and the film’s lead Adam Pally (Happy Endings) about the film.
Most Likely to Murder sees Billy (Adam Pally, Happy Endings, The Mindy Project), the former most popular guy in high school, return home for Thanksgiving to win back his former flame Kara (Rachel Bloom, Crazy Ex-Girlfriend). After she rebuffs his advances and reveals that she is now involved with former high school weirdo Lowell (Vincent Kartheiser, Mad Men), Billy goes on a bender and thinks he witnesses Lowell murder his mother (they are across-the-street neighbors). With his best friend Duane (played gamely by Mand), he goes on an investigation to prove to Kara that Lowell is a murderer.
The film is first and foremost a comedy, so you might think that it isn’t the type of film that Bloody Disgusting should be covering and you would be mostly right, but I chose to cover the film at SXSW because it shares some DNA with film noir and classic murder mysteries (Rear Window and Disturbia were big inspirations, according to Gregor and Mand).Well, that and I really wanted to interview Rachel Bloom because I stan Crazy Ex-Girlfriend…so here we are.
Story Origins
The idea for Most Likely to Murder had been brewing in the minds of Mand and Gregor ever since How I Met Your Mother ended, but it began with a very simple premise: “We really started because we were obsessed with trying to come up with a story around finding your old VHS tapes with your old pornos,” Gregor said. “It was just something that made us laugh and the inability to find a VHS player nowadays was truly the only aspect of the story we had. We quickly realized there was no movie there. But that emotion of having sort of nostalgia that you are desperate to re-live but unable to actually get back became this sort of emotional cornerstone for trying to tell a story.”
That initial idea did make it into the film, as Billy comes across a VHS tape in his bedroom that contains footage of him having sex with a former classmate (this plays a part in one of the more successful running gags in the film), but the overall plot of the film evolved into something more capable of supporting a full-length feature.
After some more brainstorming, Gregor and Mand widened the scope of their film. Gregor elaborated: “We were like ‘Okay, it’s Thanksgiving weekend, but then how do we make that a more intense, interesting thing so that those emotions are coming through in a much more heightened way?’ That become sort of the puzzle to solve.” Thus, a murder mystery was born.
An Unlikable Protagonist
Billy is a bit of a douchebag, so finding a way to make the audience care about him became one of the bigger challenges for the film. “We wanted him to be a dick and unlikable,” Mand said, “and then we talked with Adam about it a lot. I know one of [his] father’s biggest notes, or at least what he told me, is that we had to make sure that Adam is likable.”
Pally laughed at that, replying: “My dad gives notes a lot. He’s a doctor. But I was excited to play a character like this. I like those characters that are on the border of unlikable and likable because I find that most [real] people are on that border. If you can convey that one way or the other and really make the audience go a second deeper to think about whether or not they like this person then you’ve done your job. Because then you can laugh with them and you can be angry with them. It feels like you get to know them a little more.”
As I stated in my review, your affinity for the film will be based on how funny you find Billy. The film never once tries to excuse any of his past or present behavior, but relating with Billy is a lot to ask of your audience. Luckily, Gregor and Mand’s screenplay has fun with Billy’s dual role of the hero and the villain. “I love that he’s both the hero and the villain of this movie,” Bloom said, “because it gives me something very realistic to play against. As opposed to being the charmingly boyish protagonist who ultimately gets the girl, he’s an entitled ass who actually needs to be taken down.”
Female Raunchiness
Pally may be the star of the film, but Bloom gets her fair share of material to work with as Kara, the straight woman to Billy’s crazy ex-boyfriend (sorry). Not being strangers to using sexual politics in comedy, Gregor and Mand’s script gives Kara one exquisite moment of revenge against the man that jilted her with one raunchy threat involving female ejaculation. It is one of the biggest laughs in the film and not just because it is a woman being crude. “She’s a raunchy girl who fucked the wrong guy,” Bloom said, “and sure there are some things that are gratuitously raunchy that aren’t grounded, you know? Just being like ‘pussy, pussy, pussy’ for no reason is pointless…but saying “I’m going to squirt all over his face” to stick it to someone? It’s raunchy but you’re basing it off of people you know.”
That element of realism is vital to the success of the film and it often prevents the characters from becoming caricatures. “As long as you humanize every character,” Gregor said, “then you’ll be fine. That to me is the biggest thing that I always hope we approach it with. Crazy Ex-Girlfriend does this very well. You just have fully fleshed characters, and you have fun with all of them. Just don’t shortchange your characters.”
You can find out if the film is successful in that regard when Lionsgate’s Studio L releases Most Likely to Murder on VOD on May 1, 2018.
Interviews
Paul Tremblay on Fighting AI with Horror in New Novel ‘Dead But Dreaming of Electric Sheep’
Paul Tremblay didn’t start his writing career believing he’d be battling machines over the sanctity of his job, but like so many writers of his generation, the battle found him. In the years since Large Language Models (LLMs) and neural networks started gaining traction as an advertised shortcut to creativity, Tremblay has been active in lawsuits to prevent the use of his works in training AI models, and he’s found that, with each new project, he has to consider the possibility that some LLM, somewhere, is going to latch on to what he’s creating.
“Now I feel like I’m thinking about, ‘Man, how am I going to write things that would be really hard or impossible for an AI to replicate?’,” Tremblay told me, speaking by Zoom from his home in Massachusetts. “Maybe some of that is ego. I’m sure every writer thinks, ‘Oh, an AI could never write what I write.’ Yes, I’d be lying if I said that wasn’t part of the thought process.”
While that’s something Tremblay might consider with any new work at this point in his career, the Bram Stoker Award-winning author of A Head Full of Ghosts, The Cabin at the End of the World, and many other novels and short stories tackled it in a more direct way with his latest book. Inspired by Philip K. Dick, Harlan Ellison, and the quirky humor of the Coen Brothers, Dead But Dreaming of Electric Sheep is Tremblay’s attempt at a sci-fi-horror mash-up that’s both darkly funny and existentially nightmarish. It’s also, in his own words, a screed against the movement by AI companies to supplant human artists.
“I didn’t want to make it too didactic, but no, I playfully described this book as an anti-AI screed,” he said. “This book, in particular, was driven by anger and frustration, for sure. Not every book is going to be driven that way.“
Despite the emotions that fueled it, Dead But Dreaming of Electric Sheep does not read like a screed. Instead, wielding offbeat humor and tech concepts that feel both lived-in and frighteningly tactile, the book lays out tandem narratives all building to the same conclusion, each of them exploring our relationship to machine learning in a different way. One of these narratives belongs to Julia, a former gaming streamer looking for a new challenge in life, who gets a call from a California tech company with an interesting offer.

Paul Tremblay in documentary series “First Word on Horror”
The company has, it seems, implanted some new technology in a brain-dead middle-aged man which will, in theory, allow them to pilot the man’s body through a rudimentary, still-developing system of controls. Julia, with her gaming background, would be the pilot, in her own way just as much a test subject as the human vegetable she’s controlling.
Julia is a Gen Z streamer with an omnivorous pop culture appetite, inspired by Tremblay’s own adult children, who riffs on The Big Lebowski constantly and calls her strange new meat puppet “Bernie” in reference to Weekend at Bernie’s. Her wide frame of reference, and her interest in art and stories far beyond video games, is in part informed by Tremblay’s own experiences with Gen Z, and in part a response to AI companies who scrape art and culture as a means of consuming it for reference without really experiencing a story.
“I know that one of the arguments that OpenAI and other tech companies are trying to make is like, ‘Hey, you writers, you artists, you take pop culture, you take your influences, and you create something. That’s just the same thing that the bots are doing.’ And it’s just not,” Tremblay said. “I wanted to have Julia have her outlook informed by all this pop culture, and I wanted to make that feel really human as a way to show how inhuman the AI is.”
The other side of the story belongs to “Bernie,” who’s addressed in his point-of-view chapters as “You.” In these chapters, the technology in Bernie’s body starts to flicker images through his seemingly dead brain, delivering half-remembered imagery and perspective in a nod to the “hallucinations” of an AI model groping for understanding it can never reach. These chapters in particular show off Tremblay’s flair for formalist shake-ups, and echo the kind of hyperstimulated writing that Dick and Ellison made so influential.
“I think it was more just the general Philip K. Dick feeling of ‘The world is so strange,'” Tremblay said. “He’s a lot funnier, I think, than maybe a lot of people credit him. That’s definitely what I was thinking of when writing the book.“
Bernie’s chapters embody the strangeness of Dead But Dreaming of Electric Sheep, presenting imagery that’s at times puzzling, at times eerily filmic, and always unnerving. They also mirror Julia’s own journey in fascinating ways as the odd couple – the Gen Z gamer and the middle-aged vegetable – traverse the United States, and the tech in Bernie’s body wakes up to the possibilities of using his flesh for its own purposes. It’s a compelling narrative technique, but it presented some new writing challenges for Tremblay.
“I quickly realized I couldn’t write this book the same way I have in the past,” he said. “By that, I mean all my other novels I had written in the order in which it was presented, even things that are nonlinear, which is most of them. I knew I couldn’t do that in this book. It’s not a spoiler, but hopefully the readers figure out pretty early that the Bernie chapters are a little bit of a preview of the next chapter from Julia, what’s actually happening with Julia. It’s all refracted from him.”

Mary Roach’s Stiff
Dead But Dreaming of Electric Sheep began with a simple image, inspired by Tremblay’s reading of Mary Roach‘s book chronicling the history of our treatment of corpses, Stiff. As he read, Tremblay imagined a body sitting on an airplane, remote-controlled by someone else. At the time, it was a “silly what-if” concept, filed away in his head. Years later, when he became an author suing a tech company to keep AI from scraping his work for ideas, it started to feel frighteningly plausible, taking the “silly what-if” into the territory of a high-concept horror show about what happens when we try to exploit and commodify uniquely human aspects of consciousness.
“It stuck with me,” Tremblay said of that what-if imagery. “And then a few years later, when I was a part of the case suing OpenAI on behalf of writers, that what-if suddenly didn’t seem as silly. The more I learned about how that corporation operates and without really any sort of ethical thought to anything, I was like, ‘Oh, I’m going to play with that. That’s actually happening.”
So, what if someone actually in favor of generative AI picks up Tremblay’s self-described “anti-AI screed?” He hopes that, at the very least, he’s made the ride enjoyable in a distinctly human way that might begin to reshape the conversation.
“I think that was another reason why I wanted to have the humor,” Tremblay said. “If people are reading this book who aren’t on the side of like, ‘Hey, LLMs taking authors’ books is bad,’ maybe if they read something that’s cut with some humor, that maybe they’ll be more easily swayed.”
Dead But Dreaming of Electric Sheep is now in bookstores everywhere.

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