Interviews
[Interview] “Castle Rock” Cast and Creators Talk Easter Eggs and Building Upon Stephen King’s World
We’ve seen plenty of Stephen King adaptations throughout the years, but Hulu’s newest show may be the first original story set in the universe of the horror king’s vast library. The cast and creators of Castle Rock sat down at San Diego Comic-Con 2018 to discuss the show, but this being a J.J. Abrams-produced mystery box series, they couldn’t say much without giving away the surprises.
Castle Rock tells an original story set in the Maine town that famously appears in many of King’s tales. It begins with a death that leads to a discovery in the bowels of the infamous Shawshank prison of a man (Bill Skarsgård) with a mysterious past. This leads Henry Deaver (André Holland) to return to Castle Rock, the town he grew up in, to investigate the happenings in the town.
The first thing one notices about the show is the number of references to previous Stephen King works. Not only is the Shawshank prison prominently featured, but there are references to Cujo, Stand By Me, Pet Sematary, and more. Despite intellectual rights for Stephen King character being all over the place in terms of ownership, the creators of Castle Rock didn’t face many problems when it came to adding Easter Eggs and references: “We made the show with WB and they already have a huge library of material at our disposal because they are responsible for some of the all-time great adaptations,” said co-creator Dustin Thomason, “We also planned out from the start which characters to use, since some kinds of characters and landmarks were sort of naturally applicable and others not so much. We didn’t really run into the problem of desperately wanting a piece of material that was out of hand.”
The most prominent reference is the titular prison from The Shawshank Redemption, which is a central location for the show. Jane Levy, who plays Jackie on the show, finds the prison to be one of the coolest Easter Eggs on Castle Rock. “I am a huge fan of the movie [The Shawshank Redemption] so that was a nice Easter Egg. I also love the idea of Cujo, this psychopathic, unstoppable and raging canine, so I really liked that too.”
It was also noted during the roundtable interview that Levy’s character is named Jackie Torrance, and she confirmed it was not a coincidence.
“Yes, Jackie does have a close relation with a famous King character,” said Levy with a cryptic smile. When asked if that relationship is familial, she replied “Possibly.”
When it comes to the scares that audiences can expect from Castle Rock, Jane Levy said this isn’t like IT. “The whole premise of the show is ‘what if your town is actually the sinister character?’ so in that sense, I do think the scares are slower and creepier rather than quick jump scares.” Show co-creator Sam Shaw looks back at The Shining as an inspiration for the kind of horror they do in Castle Rock. “It’s not always immediately clear to the audience what is a portent of doom or disaster and what is just a quotidian aspect of everyday life.” Coming right out of the highest grossing Stephen King adaptation, Bill Skarsgård does agree with that comparison. “IT is much more expressive, a sort of jump scare type of horror, and Pennywise is extremely expressive and in your face. Castle Rock is more of a slow build, it’s not about the scares as much as it is about the uneasiness of the mystery. My character, The Kid, is less in control and is much about his inner self, as opposed to be extrovert.”
Skarsgård also talked about how he was reluctant to go back to a Stephen King story so soon after playing The Dancing Clown. “They were very secretive about what the show is about,” said Skarsgård. “I just heard that they were interested in me for this thing, and they had a two-sentence description of the character, no script to be read or anything like that, just the Stephen King connection. IT wasn’t out at that time, and I felt like it was just too much of the thing I was just doing, but they were persistent and allowed me to read the pilot and it was completely different and intriguing.”
What can we expect from future seasons of Castle Rock? Sam Shaw confirmed that they will do self-contained stories.
“Our plan was always to approach each season as an unwritten Stephen King novel,” Shaw said.
“He’s a genre unto himself and there are seven or eight well defined sub-genres. We’ve always loved the stories dealing with crime and punishment, and prisons, and Stephen King sort of grappling with real-world monsters – and what we do with them, and where we put them, how we treat them, and whether that makes us monsters. This season is written very much in the shadow of Shawshank and The Green Mile, and stories dealing with incarceration. But then there are great banging monster stories or there are cosmic stories about good and evil.” Then he teases some of the different stories they could pull in future seasons: “We hope to have the latitude to come back to future seasons and just tell a great monster story set in like 1974 or a different kind of story under the influence of a very different Stephen King novel.”
Interviews
Paul Tremblay on Fighting AI with Horror in New Novel ‘Dead But Dreaming of Electric Sheep’
Paul Tremblay didn’t start his writing career believing he’d be battling machines over the sanctity of his job, but like so many writers of his generation, the battle found him. In the years since Large Language Models (LLMs) and neural networks started gaining traction as an advertised shortcut to creativity, Tremblay has been active in lawsuits to prevent the use of his works in training AI models, and he’s found that, with each new project, he has to consider the possibility that some LLM, somewhere, is going to latch on to what he’s creating.
“Now I feel like I’m thinking about, ‘Man, how am I going to write things that would be really hard or impossible for an AI to replicate?’,” Tremblay told me, speaking by Zoom from his home in Massachusetts. “Maybe some of that is ego. I’m sure every writer thinks, ‘Oh, an AI could never write what I write.’ Yes, I’d be lying if I said that wasn’t part of the thought process.”
While that’s something Tremblay might consider with any new work at this point in his career, the Bram Stoker Award-winning author of A Head Full of Ghosts, The Cabin at the End of the World, and many other novels and short stories tackled it in a more direct way with his latest book. Inspired by Philip K. Dick, Harlan Ellison, and the quirky humor of the Coen Brothers, Dead But Dreaming of Electric Sheep is Tremblay’s attempt at a sci-fi-horror mash-up that’s both darkly funny and existentially nightmarish. It’s also, in his own words, a screed against the movement by AI companies to supplant human artists.
“I didn’t want to make it too didactic, but no, I playfully described this book as an anti-AI screed,” he said. “This book, in particular, was driven by anger and frustration, for sure. Not every book is going to be driven that way.“
Despite the emotions that fueled it, Dead But Dreaming of Electric Sheep does not read like a screed. Instead, wielding offbeat humor and tech concepts that feel both lived-in and frighteningly tactile, the book lays out tandem narratives all building to the same conclusion, each of them exploring our relationship to machine learning in a different way. One of these narratives belongs to Julia, a former gaming streamer looking for a new challenge in life, who gets a call from a California tech company with an interesting offer.

Paul Tremblay in documentary series “First Word on Horror”
The company has, it seems, implanted some new technology in a brain-dead middle-aged man which will, in theory, allow them to pilot the man’s body through a rudimentary, still-developing system of controls. Julia, with her gaming background, would be the pilot, in her own way just as much a test subject as the human vegetable she’s controlling.
Julia is a Gen Z streamer with an omnivorous pop culture appetite, inspired by Tremblay’s own adult children, who riffs on The Big Lebowski constantly and calls her strange new meat puppet “Bernie” in reference to Weekend at Bernie’s. Her wide frame of reference, and her interest in art and stories far beyond video games, is in part informed by Tremblay’s own experiences with Gen Z, and in part a response to AI companies who scrape art and culture as a means of consuming it for reference without really experiencing a story.
“I know that one of the arguments that OpenAI and other tech companies are trying to make is like, ‘Hey, you writers, you artists, you take pop culture, you take your influences, and you create something. That’s just the same thing that the bots are doing.’ And it’s just not,” Tremblay said. “I wanted to have Julia have her outlook informed by all this pop culture, and I wanted to make that feel really human as a way to show how inhuman the AI is.”
The other side of the story belongs to “Bernie,” who’s addressed in his point-of-view chapters as “You.” In these chapters, the technology in Bernie’s body starts to flicker images through his seemingly dead brain, delivering half-remembered imagery and perspective in a nod to the “hallucinations” of an AI model groping for understanding it can never reach. These chapters in particular show off Tremblay’s flair for formalist shake-ups, and echo the kind of hyperstimulated writing that Dick and Ellison made so influential.
“I think it was more just the general Philip K. Dick feeling of ‘The world is so strange,'” Tremblay said. “He’s a lot funnier, I think, than maybe a lot of people credit him. That’s definitely what I was thinking of when writing the book.“
Bernie’s chapters embody the strangeness of Dead But Dreaming of Electric Sheep, presenting imagery that’s at times puzzling, at times eerily filmic, and always unnerving. They also mirror Julia’s own journey in fascinating ways as the odd couple – the Gen Z gamer and the middle-aged vegetable – traverse the United States, and the tech in Bernie’s body wakes up to the possibilities of using his flesh for its own purposes. It’s a compelling narrative technique, but it presented some new writing challenges for Tremblay.
“I quickly realized I couldn’t write this book the same way I have in the past,” he said. “By that, I mean all my other novels I had written in the order in which it was presented, even things that are nonlinear, which is most of them. I knew I couldn’t do that in this book. It’s not a spoiler, but hopefully the readers figure out pretty early that the Bernie chapters are a little bit of a preview of the next chapter from Julia, what’s actually happening with Julia. It’s all refracted from him.”

Mary Roach’s Stiff
Dead But Dreaming of Electric Sheep began with a simple image, inspired by Tremblay’s reading of Mary Roach‘s book chronicling the history of our treatment of corpses, Stiff. As he read, Tremblay imagined a body sitting on an airplane, remote-controlled by someone else. At the time, it was a “silly what-if” concept, filed away in his head. Years later, when he became an author suing a tech company to keep AI from scraping his work for ideas, it started to feel frighteningly plausible, taking the “silly what-if” into the territory of a high-concept horror show about what happens when we try to exploit and commodify uniquely human aspects of consciousness.
“It stuck with me,” Tremblay said of that what-if imagery. “And then a few years later, when I was a part of the case suing OpenAI on behalf of writers, that what-if suddenly didn’t seem as silly. The more I learned about how that corporation operates and without really any sort of ethical thought to anything, I was like, ‘Oh, I’m going to play with that. That’s actually happening.”
So, what if someone actually in favor of generative AI picks up Tremblay’s self-described “anti-AI screed?” He hopes that, at the very least, he’s made the ride enjoyable in a distinctly human way that might begin to reshape the conversation.
“I think that was another reason why I wanted to have the humor,” Tremblay said. “If people are reading this book who aren’t on the side of like, ‘Hey, LLMs taking authors’ books is bad,’ maybe if they read something that’s cut with some humor, that maybe they’ll be more easily swayed.”
Dead But Dreaming of Electric Sheep is now in bookstores everywhere.




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