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Sam Raimi Explains Why There’s Never Been a ‘Drag Me to Hell’ Sequel [Exclusive Interview]

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It’s been ten years since Evil Dead director Sam Raimi had a horror film in theaters, but the legacy of his last scary movie – the excellent and shocking Drag Me to Hell – seems secure. And yet, even the film, starring Alison Lohman as a loan officer who cancels an old woman’s mortgage and gets cursed to eternal damnation for her sins, was a sizable hit… there has never been a sequel.

In a new interview with Bloody-Disgusting for the upcoming killer alligator movie Crawl, which Sam Raimi produced, we asked the filmmaker for his thoughts about the film ten years later, and why there has never been a follow-up.

“I look back really fondly [on Drag Me to Hell],” Sam Raimi says.

“I love the crew, I love working with Alison Lohman and my friend Bob Murawski, my editor. I loved shooting it with my old friend Peter Deming, who shot Evil Dead 2 with me. And I just loved working with my brother Ivan on the script.

“And mostly I loved having absolute creative control over the film.

“That’s the thing you lose, often, that I had on that picture, and I really was able to do just what I wanted,” Raimi remembers. “So in a way, I feel great about it because of that. I often feel that when the studio makes you cut things or add things and change things, it really ruins the entire experience for me. It’s like a cascade of… it’s just awful.”

One of the most memorable moments of Drag Me to Hell is the film’s ending, in which [SPOILER ALERT] Alison Lohman’s character – after thinking she had escaped Hell’s wrath – gets violently dragged, kicking and screaming into the underworld, in broad daylight.

And in case anyone was wondering, Sam Raimi doesn’t think she deserved it.

“No, I feel that the poor girl was overpunished, as it happens in life sometimes,” Raimi says.

“It is a morality tale, she did do the wrong thing, but holy cow, give her a break! But that’s how this particular tale [ends].

“I thought it would be shocking to title the film ‘Drag Me to Hell’ and actually end it with giving exactly what the title demanded, and still making it incredibly shocking,” Raimi muses. “I thought that was a really funny cocktail for me.”

But the problem with the ending of Drag Me to Hell is that, even ten years later, it’s so final that Raimi doesn’t know where a sequel to go.

“Oh, well, if somebody had a good story,” Raimi says, when we ask if he’d ever consider a follow-up. “I don’t have a story, because in my mind the character got killed, and worse. So I didn’t know how to proceed with the sequel.

“Usually, for me, I’m left with a character like Bruce Campbell, that I really am interested [in] or like, or a concept that really feels like it needs to continue,” Raimi added. “But this is such a definitive ending that in my mind I didn’t know where to start with a sequel.”

Hey Sam Raimi… if you’re reading this right now, may I suggest Drag Me FROM Hell, in which we learn Justin Long’s character has spent the last ten years studying the occult, trying to figure out how to get the love of his life back, and comes up with his own, terrifying plan?

Just sayin’. Sounds cool to me. But if that never materializes, at least we’ll have Crawl, which is coming to theaters this weekend!

William Bibbiani writes film criticism in Los Angeles, with bylines at The Wrap, Bloody Disgusting and IGN. He co-hosts three weekly podcasts: Critically Acclaimed (new movie reviews), The Two-Shot (double features of the best/worst movies ever made) and Canceled Too Soon (TV shows that lasted only one season or less). Member LAOFCS, former Movie Trivia Schmoedown World Champion, proud co-parent of two annoying cats.

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Interviews

Paul Tremblay on Fighting AI with Horror in New Novel ‘Dead But Dreaming of Electric Sheep’

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Dead But Dreaming of Electric Sheep Review - Paul Tremblay AI Horror

Paul Tremblay didn’t start his writing career believing he’d be battling machines over the sanctity of his job, but like so many writers of his generation, the battle found him. In the years since Large Language Models (LLMs) and neural networks started gaining traction as an advertised shortcut to creativity, Tremblay has been active in lawsuits to prevent the use of his works in training AI models, and he’s found that, with each new project, he has to consider the possibility that some LLM, somewhere, is going to latch on to what he’s creating. 

“Now I feel like I’m thinking about, ‘Man, how am I going to write things that would be really hard or impossible for an AI to replicate?’,” Tremblay told me, speaking by Zoom from his home in Massachusetts. “Maybe some of that is ego. I’m sure every writer thinks, ‘Oh, an AI could never write what I write.’ Yes, I’d be lying if I said that wasn’t part of the thought process.”

While that’s something Tremblay might consider with any new work at this point in his career, the Bram Stoker Award-winning author of A Head Full of Ghosts, The Cabin at the End of the World, and many other novels and short stories tackled it in a more direct way with his latest book. Inspired by Philip K. Dick, Harlan Ellison, and the quirky humor of the Coen Brothers, Dead But Dreaming of Electric Sheep is Tremblay’s attempt at a sci-fi-horror mash-up that’s both darkly funny and existentially nightmarish. It’s also, in his own words, a screed against the movement by AI companies to supplant human artists. 

I didn’t want to make it too didactic, but no, I playfully described this book as an anti-AI screed,” he said. “This book, in particular, was driven by anger and frustration, for sure. Not every book is going to be driven that way.

Despite the emotions that fueled it, Dead But Dreaming of Electric Sheep does not read like a screed. Instead, wielding offbeat humor and tech concepts that feel both lived-in and frighteningly tactile, the book lays out tandem narratives all building to the same conclusion, each of them exploring our relationship to machine learning in a different way. One of these narratives belongs to Julia, a former gaming streamer looking for a new challenge in life, who gets a call from a California tech company with an interesting offer.

Paul Tremblay in documentary series “First Word on Horror”

The company has, it seems, implanted some new technology in a brain-dead middle-aged man which will, in theory, allow them to pilot the man’s body through a rudimentary, still-developing system of controls. Julia, with her gaming background, would be the pilot, in her own way just as much a test subject as the human vegetable she’s controlling. 

Julia is a Gen Z streamer with an omnivorous pop culture appetite, inspired by Tremblay’s own adult children, who riffs on The Big Lebowski constantly and calls her strange new meat puppet “Bernie” in reference to Weekend at Bernie’s. Her wide frame of reference, and her interest in art and stories far beyond video games, is in part informed by Tremblay’s own experiences with Gen Z, and in part a response to AI companies who scrape art and culture as a means of consuming it for reference without really experiencing a story. 

“I know that one of the arguments that OpenAI and other tech companies are trying to make is like, ‘Hey, you writers, you artists, you take pop culture, you take your influences, and you create something. That’s just the same thing that the bots are doing.’ And it’s just not,” Tremblay said. “I wanted to have Julia have her outlook informed by all this pop culture, and I wanted to make that feel really human as a way to show how inhuman the AI is.”

The other side of the story belongs to “Bernie,” who’s addressed in his point-of-view chapters as “You.” In these chapters, the technology in Bernie’s body starts to flicker images through his seemingly dead brain, delivering half-remembered imagery and perspective in a nod to the “hallucinations” of an AI model groping for understanding it can never reach. These chapters in particular show off Tremblay’s flair for formalist shake-ups, and echo the kind of hyperstimulated writing that Dick and Ellison made so influential. 

“I think it was more just the general Philip K. Dick feeling of ‘The world is so strange,'” Tremblay said. “He’s a lot funnier, I think, than maybe a lot of people credit him. That’s definitely what I was thinking of when writing the book.

Bernie’s chapters embody the strangeness of Dead But Dreaming of Electric Sheep, presenting imagery that’s at times puzzling, at times eerily filmic, and always unnerving. They also mirror Julia’s own journey in fascinating ways as the odd couple – the Gen Z gamer and the middle-aged vegetable – traverse the United States, and the tech in Bernie’s body wakes up to the possibilities of using his flesh for its own purposes. It’s a compelling narrative technique, but it presented some new writing challenges for Tremblay. 

“I quickly realized I couldn’t write this book the same way I have in the past,” he said. “By that, I mean all my other novels I had written in the order in which it was presented, even things that are nonlinear, which is most of them. I knew I couldn’t do that in this book. It’s not a spoiler, but hopefully the readers figure out pretty early that the Bernie chapters are a little bit of a preview of the next chapter from Julia, what’s actually happening with Julia. It’s all refracted from him.”

Mary Roach’s Stiff

Dead But Dreaming of Electric Sheep began with a simple image, inspired by Tremblay’s reading of Mary Roach‘s book chronicling the history of our treatment of corpses, Stiff. As he read, Tremblay imagined a body sitting on an airplane, remote-controlled by someone else. At the time, it was a “silly what-if” concept, filed away in his head. Years later, when he became an author suing a tech company to keep AI from scraping his work for ideas, it started to feel frighteningly plausible, taking the “silly what-if” into the territory of a high-concept horror show about what happens when we try to exploit and commodify uniquely human aspects of consciousness. 

“It stuck with me,” Tremblay said of that what-if imagery. “And then a few years later, when I was a part of the case suing OpenAI on behalf of writers, that what-if suddenly didn’t seem as silly. The more I learned about how that corporation operates and without really any sort of ethical thought to anything, I was like, ‘Oh, I’m going to play with that. That’s actually happening.”

So, what if someone actually in favor of generative AI picks up Tremblay’s self-described “anti-AI screed?” He hopes that, at the very least, he’s made the ride enjoyable in a distinctly human way that might begin to reshape the conversation. 

“I think that was another reason why I wanted to have the humor,” Tremblay said. “If people are reading this book who aren’t on the side of like, ‘Hey, LLMs taking authors’ books is bad,’ maybe if they read something that’s cut with some humor, that maybe they’ll be more easily swayed.”

Dead But Dreaming of Electric Sheep is now in bookstores everywhere. 

Dead but Dreaming of electric sheep

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