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“30 Coins” – How Álex de la Iglesia’s Love of Role Playing Games Shaped the HBO Series

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30 Coins Alex de la Iglesia Season Two Review clip

The second season of the HBO Original Series “30 Coins” is underway, plunging some of its central characters into the bowels of one ultra-cool depiction of Hell that could only come from the mind of acclaimed horror filmmaker Álex de la Iglesia (The Day of the Beast, Witching & Bitching, The Last Circus).

The eight-episode season of the acclaimed horror series kicked off on Max on October 23, 2023, and new episodes arrive every Monday.

Directed and co-written by Álex de la Iglesia, along with co-writer Jorge GuerricaechevarríaMax’s “30 Coins” takes viewers into a world where nothing is as it seems, and nobody can be trusted. Now, two episodes in, the characters are scattered and scrambling to pick up the pieces from last season. Worse, some of them are desperate to escape Hell itself.

Bloody Disgusting spoke with de la Iglesia about Season 2, particularly its depiction of Hell, and discovered the secret behind its unique blend of thrills, chills, and laughs: the series’ creator infuses “30 Coins” with his love of role-playing games so much so that the entire series is structured as one. De la Iglesia reveals how role-playing shaped his planned three-season arc.

“I love role-playing games,” he teases of his overarching plans for the series. “We play in the TV show. It’s like a campaign with three modules. The first module is in the town, the second one is international, and the third one becomes crazy. And it’s part of the town, but I don’t want to make spoilers, but it’s like the same place but in another universe.”

Part of that plan is keeping audiences on their toes, perpetually unsure of what to expect next.

De la Iglesia explains, “The idea is it make something bigger than the other [season] and funnier than the other one. It’s not as scary as the first, but I think it’s more maybe some kind of fantastic thriller, like a Hammer movie. I try all the time to entertain and to have the audience keep alert, watching the episodes in the way, ‘Hey, what is going to happen?’ I love TV shows where you don’t know where you are and you can’t control the thing. It’s so funny to get lost.

“So, it was my purpose, and I think we got it. It’s not something out of control; I have to say that the whole thing is part of a game.”

Paul Giamatti

Photograph by Manolo Pavón/HBO

Humor is as important to the horror creator as the horror, which permeates every facet of “30 Coins.” Even casting. When asked about Paul Giamatti joining the cast this season as the intense and intimidating Christian Barbrow, de la Iglesia revealed his casting began in jest.

When I was writing the script, I was thinking, ‘Hey, can you imagine Paul Giamatti making that?’ Like a joke; it was like a joke. We call the studio, and we say, ‘Hey, what if I call Paul Giamatti? What do you think?’ It’s impossible but try it. Thanks to our friends here in LA, we put it in contact, and he said, ‘Why not?’ We’re like kids, screaming and yelling in Spain, and he loved to play with us in the TV show. He loved to be in Spain, and I really think that he had a very good time. So, I hope he will be again the villain in the third season.

From the series premiere to even two episodes into Season 2, the creature designs frequently wow and terrify in equal measure. De la Iglesia explains how he uses himself as the baseline in terms of testing whether these creatures are scary. “I hate spiders. I hate these kind of monsters. For example, there is a monster who has a big belly. It’s like me. I always try to use myself as an experiment because all the things you see in the series that are supposed to be funny are because I think they are funny. And the things you’re afraid of, because I’m scared of that,” he tells us of the demons and creatures in the series.

Alex de la Iglesia

Alex de la Iglesia behind the scenes
Photograph by Manolo Pavón/HBO

Perhaps the most breathtaking aspect of the series thus far is its vision of Hell. From the aristocratic castle that presides over a lava-filled city to demon-guarded prisons in its depths, there’s nothing like it. The series’ creator shares how his vision of Hell was a mix of budget constraints and narrative purpose.

“Well, the real reasons are difficult to explain because the real reasons are part of the production,” he begins. “For example, in the beginning, I was thinking of enormous rivers with lava and lost civilizations in ruins. The characters were walking around these giant buildings, and we say, ‘But we have no budget for it. It’s impossible to do.’ We went to a gigantic cave in the middle of Spain, and it was so expensive to shoot there that we tried to imagine how we could keep the idea and shoot it in another place. Then, we say, ‘Hey, why don’t we be in the middle of a castle? Or in the middle of a palace?’ Then, “Okay, Lucifer has a palace. Lucifer has a mansion in the middle of this river of lava.’ Okay, so in terms of production, he watched the Hell just one time on the balcony. That’s so beautiful because, for the audience, you don’t feel it. You don’t think we’re taking ideas out. Suddenly, it’s part of the action.

The levels were part of the Dante’s Inferno. The idea is you are in Hell; first of all, you go to the places where live the big demons, and you go down and down, and then, you go to the places where the tormented souls are living. Well, in Dante’s Inferno, if you die, you can be in a more or less comfortable place in Hell. But if you were bad, you’re not so good as you must go to the Hell in the Hell. A prison inside the Hell.”

Don’t miss this wild, unpredictable, hellish ride; new episodes of “30 Coins” arrive every Monday on Max.

Horror journalist, RT Top Critic, and Critics Choice Association member. Has appeared on PBS series' Monstrum, served on the SXSW Midnighter shorts jury, and moderated horror panels for WonderCon, SeriesFest, and Popcorn Frights Film Fest.

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Interviews

‘Rubberhead’ Director Nick Taylor on FX Maverick Steve Johnson, Practical Effects, and Seven-Year Journey

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Rubberhead interview Nick Taylor
Steve Johnson in the documentary RUBBERHEAD: THE LIFE AND MONSTERS OF STEVE JOHNSON, an American Nightmare Studios release. Photo courtesy of American Nightmare Studios

Horror journalist, producer, and podcast host Nick Taylor moves into the director’s seat for his feature debut with illuminating documentary Rubberhead: The Life & Monsters of Steve Johnson.

It chronicles the wild life and career of SFX maverick Steve Johnson, based on the multi-volume book series Rubberhead: Sex, Drugs and Special FX, and those familiar likely already know Rubberhead isn’t your standard horror documentary.

Johnson is responsible for so many memorable movie monsters, having worked on Fright Night, Poltergeist II, An American Werewolf in London, A Nightmare on Elm Street 4: The Dream Master and Night of the Demons, to name a few. He’s also extremely candid in ways that feel atypical in this industry, open about his failures as much as his successes.

“It was a natural progression for sure,” Nick Taylor tells Bloody Disgusting of his transition into filmmaking ahead of Rubberhead‘s world premiere next week at the Fantasia Film Festival on July 23. “I think with my podcast, I got adept at interviewing people and pulling creative lessons out of them, which was the point of my podcast. I wanted this movie to be sort of a creativity pill for artists where if they’re starting a project or feel creatively stuck, they could watch this movie and be inspired and get actual practical creative lessons.”

Taylor’s background in PR and marketing also organically led him down this path.

He charts the course from book promo to documentary director: “But also Bloody Disgusting had a lot to do with this movie because in the very beginning when I first met Steve, I was helping him promote his book and I said, ‘Hey, I got a marketing background and a journalism background. Let me help you promote this book. I’ll just pitch stories from your life to the media, and we’ll see what happens.’ And John Squires wrote an article about Steve making Slimer under the influence of tons and tons of cocaine, and that went fairly viral.”

“For a week, it was story time with Steve,” Taylor continues. “He would tell me a story from his life, and every story was about a major movie, a major director, lots of drugs and alcohol and insanity. I would write them up, and I think John published about three or four of them. So huge shout out to John Squires because that was really great. So yeah, there were definitely a lot of outgrowths of my journalism background that definitely contributed to this movie.”

Rubberhead condenses the multi-book series into a cohesive feature film with a breezy runtime, sparking the obvious question as to how Taylor approached condensing Johnson’s life down to an under 2-hour documentary film.

That was one of the more difficult parts of all of this, because we had enough for a series or an epically long six-hour fan documentary,” he answers. “But from day one, I did not want to make a fan documentary. I love them. They’re a lot of fun, but I did want the movie to stand on its own two feet as a character-driven portrait of an artist and a time period and a technology, that being practical effects. I did want to be objective. I didn’t want to make this too long. I wanted to make it re-watchable. So I think we just really had to focus on what the narratives were that we wanted to tell. So there were some basically almost cliché archetypical mythic narratives present in Steve’s life. We could have made this way longer, but we wanted to keep it short. But luckily that’s why you have special features.”

Rubberhead trailer

Johnson quickly proves to be an engaging subject thanks to his self-effacing wit and frank self-reflections; expect no shortage of stories about how drugs factored into the height of his career or the failures it wrought. 

That rare quality was an asset for Rubberhead, Taylor confirms. “He does not shy away from anything about the drugs, the addiction, the bridges burned, the mistakes made, the lessons learned. He just is honest about all of it. He’s had a lot of time for reflection, and he’s done a lot of reflection, so he doesn’t shy away from any of it, which is huge because it’s very refreshing. I don’t think a lot of people are that way, at least in this industry from what I can see. So I think it was hugely beneficial. We wanted to lean into that, and we wanted to make this sort of a gonzo Hunter S. Thompson sort of wild tale through Steve’s overall life.

Condensing his life into this doc was a slow and steady process for Taylor, too. “It’s been almost seven years. It’s been a labor of love. We’ve been as indie as it gets. We would shoot what we could when we could, and then we would edit when we could. Then after a while it all came together.”

In a way, making Rubberhead brings Taylor’s horror fandom full circle. It turns out that the very film that sparked his interest in the genre and practical effects also comes with an amusing Steve Johnson anecdote.

Taylor explains, “My gateway for sure was Beetlejuice. I saw that at a very young age; I think I was four or five. I felt somebody had shown me, my soul. I get a little emotional thinking about it. There was something about that movie that felt so strange and unusual, but also felt so familiar. It was spooky, but it was fun, and it was lighthearted, and it had humor, but it also had this macabre celebration to it that I just really got into as a kid. I felt somebody had shown me my own soul. And funny story, Steve got fired from Beetlejuice because Tim Burton gave him his hand-drawn designs and Steve’s like, ‘Oh my God, these look like kids did them. This is not what you want. I know what you want. I’m going to redesign these for you.’ And Tim Burton was like, ‘Yeah, no, you’re not.’ So yeah, funny story.”

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