Quantcast
Connect with us

Interviews

‘Thrash’ Producers Adam McKay & Kevin Messick on Technical Challenges of Shark Disaster Movie

Published

on

thrash netflix shark movie trailer

A South Carolina town contends with rapidly rising floodwaters from a raging Category 5 hurricane in Thrash, and that’s before the sharks arrive for a storm-induced feeding frenzy.

Writer/Director Tommy Wirkola (Violent NightDead Snow) combines a natural disaster flick with shark horror, made more suspenseful by his approach to utilizing as many practical effects as possible. That includes building submerging set pieces.

Bloody Disgusting spoke with Thrash producers Adam McKay & Kevin Messick (Don’t Look Up, Fresh) about the technical challenges of making Wirkola’s latest, and its tricky tightrope walk of genres.

“We loved the idea of a storm thriller being combined with a shark movie,” McKay tells us of what got them excited about this project. “And then the fact that, since he pitched it, the idea of where sharks are increasing attacks because of climate warming is now actually, sadly starting to happen. So it was a combination of those factors, storm movie plus shark movie, and the underlying premise being based on the biggest emergency we’ve all ever faced: climate warming.”

Kevin Messick adds, “Then you throw in the special thought of Tommy, whom we met in 2009. We met him right after Dead Snow premiered at Sundance, and I believe we were his first Hollywood meeting when he first came over from Norway, and that’s where he pitched us Hansel & Gretel: Witch Hunters, which was the first movie we made with him back in 2010, I think. So we’ve known Tommy a long time. He’s a great guy.”

Thrash. Phoebe Dynevor as Lisa in Thrash. Cr. Netflix © 2026.

Wirkola cuts straight to the action in Thrash, kicking off with a harrowing flash flood, followed by the destruction of a tanker truck transporting “McKay’s Meats” that dramatically chums up the floodwaters and entices a ravenous shiver of bull sharks.

It’s the type of gag that signals Thrash isn’t entirely serious, even if its approach to natural disasters is deadly serious. “That was meant to be a little more of a smaller nod. Then, when the art department put the logo on, it was a little too big, but yes, it was just fun,” Messick says.

There are a lot of moving parts to Thrash, between its Category 5 storm, its sharks, and its ensemble cast spread across a devastated town under siege. When asked which presented the most technical challenges, Messick was candid.

“The whole thing was a challenge,” he explains. “It was a modest budget. The whole town square is a big tank in a parking lot in Melbourne. So, the visual effects, not only for the sharks, but for the flooded devastation that you experience in the movie, were all very tricky. I’ll give you one example. In that town square, the production designer built the sets like Legos in three levels, because you can’t keep raising the water, but you can lower the buildings.

Thrash. (L-R) Alyla Browne as Dee, Dante Ubaldi as Will and Stacy Clausen as Ron in Thrash. Cr. Netflix © 2026.

“So the trick of what we did, as the floodwaters keep rising. The sets got shorter, if that makes sense. I thought it was genius when David Ingram, our production designer, came up with that plan, and it makes a lot of logical sense.

As for why Thrash is set in South Carolina, McKay points out the alarming increase in natural disasters, both in regularity and severity.

The producer states, “Sadly, there’s just more and more places that are experiencing the floods and the hurricanes and the torrential rains and tornadoes. There are a lot of places you could put it, but what we’re really seeing is Southern California, the Gulf, the Mid-Atlantic area, and Australia has had a bunch of shark attacks connected to climate warming due to torrential floods and rain. So there’s a lot of places you could go, but ultimately it was the Mid-Atlantic region, which once again, even though we made a fun popcorn movie, the tragedy of the reality is, we all know North Carolina has been hammered.”

Thrash is now streaming on Netflix.

Horror journalist, RT Top Critic, and Critics Choice Association member. Has appeared on PBS series' Monstrum, served on the SXSW Midnighter shorts jury, and moderated horror panels for WonderCon, SeriesFest, and Popcorn Frights Film Fest.

Click to comment

Interviews

Paul Tremblay on Fighting AI with Horror in New Novel ‘Dead But Dreaming of Electric Sheep’

Published

on

Dead But Dreaming of Electric Sheep Review - Paul Tremblay AI Horror

Paul Tremblay didn’t start his writing career believing he’d be battling machines over the sanctity of his job, but like so many writers of his generation, the battle found him. In the years since Large Language Models (LLMs) and neural networks started gaining traction as an advertised shortcut to creativity, Tremblay has been active in lawsuits to prevent the use of his works in training AI models, and he’s found that, with each new project, he has to consider the possibility that some LLM, somewhere, is going to latch on to what he’s creating. 

“Now I feel like I’m thinking about, ‘Man, how am I going to write things that would be really hard or impossible for an AI to replicate?’,” Tremblay told me, speaking by Zoom from his home in Massachusetts. “Maybe some of that is ego. I’m sure every writer thinks, ‘Oh, an AI could never write what I write.’ Yes, I’d be lying if I said that wasn’t part of the thought process.”

While that’s something Tremblay might consider with any new work at this point in his career, the Bram Stoker Award-winning author of A Head Full of Ghosts, The Cabin at the End of the World, and many other novels and short stories tackled it in a more direct way with his latest book. Inspired by Philip K. Dick, Harlan Ellison, and the quirky humor of the Coen Brothers, Dead But Dreaming of Electric Sheep is Tremblay’s attempt at a sci-fi-horror mash-up that’s both darkly funny and existentially nightmarish. It’s also, in his own words, a screed against the movement by AI companies to supplant human artists. 

I didn’t want to make it too didactic, but no, I playfully described this book as an anti-AI screed,” he said. “This book, in particular, was driven by anger and frustration, for sure. Not every book is going to be driven that way.

Despite the emotions that fueled it, Dead But Dreaming of Electric Sheep does not read like a screed. Instead, wielding offbeat humor and tech concepts that feel both lived-in and frighteningly tactile, the book lays out tandem narratives all building to the same conclusion, each of them exploring our relationship to machine learning in a different way. One of these narratives belongs to Julia, a former gaming streamer looking for a new challenge in life, who gets a call from a California tech company with an interesting offer.

Paul Tremblay in documentary series “First Word on Horror”

The company has, it seems, implanted some new technology in a brain-dead middle-aged man which will, in theory, allow them to pilot the man’s body through a rudimentary, still-developing system of controls. Julia, with her gaming background, would be the pilot, in her own way just as much a test subject as the human vegetable she’s controlling. 

Julia is a Gen Z streamer with an omnivorous pop culture appetite, inspired by Tremblay’s own adult children, who riffs on The Big Lebowski constantly and calls her strange new meat puppet “Bernie” in reference to Weekend at Bernie’s. Her wide frame of reference, and her interest in art and stories far beyond video games, is in part informed by Tremblay’s own experiences with Gen Z, and in part a response to AI companies who scrape art and culture as a means of consuming it for reference without really experiencing a story. 

“I know that one of the arguments that OpenAI and other tech companies are trying to make is like, ‘Hey, you writers, you artists, you take pop culture, you take your influences, and you create something. That’s just the same thing that the bots are doing.’ And it’s just not,” Tremblay said. “I wanted to have Julia have her outlook informed by all this pop culture, and I wanted to make that feel really human as a way to show how inhuman the AI is.”

The other side of the story belongs to “Bernie,” who’s addressed in his point-of-view chapters as “You.” In these chapters, the technology in Bernie’s body starts to flicker images through his seemingly dead brain, delivering half-remembered imagery and perspective in a nod to the “hallucinations” of an AI model groping for understanding it can never reach. These chapters in particular show off Tremblay’s flair for formalist shake-ups, and echo the kind of hyperstimulated writing that Dick and Ellison made so influential. 

“I think it was more just the general Philip K. Dick feeling of ‘The world is so strange,'” Tremblay said. “He’s a lot funnier, I think, than maybe a lot of people credit him. That’s definitely what I was thinking of when writing the book.

Bernie’s chapters embody the strangeness of Dead But Dreaming of Electric Sheep, presenting imagery that’s at times puzzling, at times eerily filmic, and always unnerving. They also mirror Julia’s own journey in fascinating ways as the odd couple – the Gen Z gamer and the middle-aged vegetable – traverse the United States, and the tech in Bernie’s body wakes up to the possibilities of using his flesh for its own purposes. It’s a compelling narrative technique, but it presented some new writing challenges for Tremblay. 

“I quickly realized I couldn’t write this book the same way I have in the past,” he said. “By that, I mean all my other novels I had written in the order in which it was presented, even things that are nonlinear, which is most of them. I knew I couldn’t do that in this book. It’s not a spoiler, but hopefully the readers figure out pretty early that the Bernie chapters are a little bit of a preview of the next chapter from Julia, what’s actually happening with Julia. It’s all refracted from him.”

Mary Roach’s Stiff

Dead But Dreaming of Electric Sheep began with a simple image, inspired by Tremblay’s reading of Mary Roach‘s book chronicling the history of our treatment of corpses, Stiff. As he read, Tremblay imagined a body sitting on an airplane, remote-controlled by someone else. At the time, it was a “silly what-if” concept, filed away in his head. Years later, when he became an author suing a tech company to keep AI from scraping his work for ideas, it started to feel frighteningly plausible, taking the “silly what-if” into the territory of a high-concept horror show about what happens when we try to exploit and commodify uniquely human aspects of consciousness. 

“It stuck with me,” Tremblay said of that what-if imagery. “And then a few years later, when I was a part of the case suing OpenAI on behalf of writers, that what-if suddenly didn’t seem as silly. The more I learned about how that corporation operates and without really any sort of ethical thought to anything, I was like, ‘Oh, I’m going to play with that. That’s actually happening.”

So, what if someone actually in favor of generative AI picks up Tremblay’s self-described “anti-AI screed?” He hopes that, at the very least, he’s made the ride enjoyable in a distinctly human way that might begin to reshape the conversation. 

“I think that was another reason why I wanted to have the humor,” Tremblay said. “If people are reading this book who aren’t on the side of like, ‘Hey, LLMs taking authors’ books is bad,’ maybe if they read something that’s cut with some humor, that maybe they’ll be more easily swayed.”

Dead But Dreaming of Electric Sheep is now in bookstores everywhere. 

Dead but Dreaming of electric sheep

Continue Reading