When you think of relaxing, you thin of Lionsgate’s Saw franchise, right?
Parques Reunidos, one of the leading leisure park operators in the world, and Lionsgate have reached a strategic agreement to develop Lionsgate branded leisure centres in high traffic shopping areas.
These leisure centres will bring to life some of Lionsgate’s top film and television properties, such as The Hunger Games, the Saw franchise, Now You See Me, Orange is the New Black, and Nashville.
Lionsgate’s global entertainment properties encompass highly recognizable brands such as The Hunger Games, which has grossed nearly $3 billion in worldwide box office and the Saw franchise, one of the highest grossing horror franchises of all time with the next installment slated for release next year.
The development of leisure centres in shopping malls and high traffic shopping areas represents one of the main growth strategies of Parques Reunidos. The company is currently negotiating the development of a total of 20 centres over the coming years, in addition to the five agreements already signed with the Thader Shopping Mall (Murcia), Dolce Vita Tejo (Lisbon), intu Lakeside (London) and the two at Madrid Xanadú that will be ready to open the following months.