Movies
This ‘Hereditary’ Gimmick for the Japanese Release Would Make William Castle Proud
I love a good gimmick, especially one that harkens back to the good ol’ days when William Castle would hand out life insurance policies for the audience (he stationed nurses in the lobbies with hearses parked outside the theaters – Wiki) or offer them a “fright break” in the middle of the movie.
While I’ve already watched Ari Aster’s arthouse masterpiece Hereditary several times on home video, the film is just now about to debut to Japanese audiences – just in time for Halloween. If you thought the film was overhyped here in the States, just wait until you see what they’re doing in Japan.
According to this tweet, audiences can purchase eyeshades – boasting the petrified eyes of Toni Collette – to put on when the movie gets too scary for them. eBay, here I come…
Sunrise Films has announced the official North American release of William Bagley‘s horror comedy Hold the Fort, and it’s accompanied by an energetic new trailer.
Hold the Fort debuts on digital platforms on June 23.
In the film, “Lucas and Jenny think their life is finally coming together when the couple become homeowners. Little do they know that their new house comes with a big catch. Lucas and Jenny soon find themselves in a fight for their lives when they become trapped in a battle between their Homeowners Association and an onslaught of monsters from hell. The horror-comedy takes the timely concern of home-ownership and wraps this up in an entertaining action-packed thrill ride.“
Watch the new trailer below, which introduces one wild HOA gathering during an equinox. Things get bloody fast.
Chris Mayers (Adult Swim Yule Log), Haley Leary (“The Walking Dead”), Levi Burdick, and Julian Smith star.
William Bagley writes and directs, in addition to producing with Smith, Matt Dodd, Luke Williams, and Tim Reis (Adult Swim Yule Log).
Ahead of the release, Bagley said, “My goal with this film was to make a hilarious, fast-paced thrill ride while also telling a great story with heart. Hopefully, through all the blood, laughs, fights, and gags, you leave the film feeling inspired to tackle whatever life throws at you.“
Hold the Fort premiered at Fantasia last summer before going on to play FrightFest London, Toronto After Dark, and Beyond Fest.
I wrote in my review, “It’s an infectiously charming assemblage of jokes and monster vignettes bound together by a barebones plot with not much on its mind beyond delivering an entertaining time.”
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