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‘The Unknown’ – A Horror Movie Based on the Viral “Wonka Experience” Has Been Announced

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Willy Wonka horror movie

It’s a longstanding tradition for the horror world to capitalize on trends and turn literally anything and everything into a horror movie, so it’s no big surprise that a horror movie based on the viral “Willy Wonka Experience” has already been announced. It’s titled The Unknown, announced this morning by Scotland-based film production company Kaledonia Pictures.

The unofficial “Willy Wonka Experience” took the internet by storm last week (read all about it here), essentially becoming this year’s answer to the disastrous Fyre Festival. Long story short, AI-generated artwork was employed to lure the unsuspecting Glasgow public into what looked to be an immersive, Willy Wonka-themed experience ripped straight out of the movies, but what they instead found was a warehouse sparsely decorated with dollar store decorations and populated by characters that looked like they were pulled out of, well, horror movies.

One of those characters became known across the internet as The Unknown, who wears a silver mask and has absolutely nothing whatsoever to do with the Willy Wonka movies.

It seems that character, which terrified children at the aforementioned event and quickly became an ironic fan favorite online, is the inspiration for this upcoming horror movie.

Kaledonia Pictures previews, “The film, gearing up for production and a late 2024 release, follows a renowned illustrator and his wife who are haunted by the tragic death of their son, Charlie. Desperate to escape their grief, the couple leave the world behind for the remote Scottish Highlands – where an unknowable evil awaits them.”

The company tells Bloody Disgusting. “We are excited to begin production and look forward to sharing more with you as soon as possible. We are actually only a few miles from the event, so it is quite surreal to see Glasgow all over social media, worldwide.”

The Unknown is aiming for release in late 2024. Stay tuned for more.

Writer in the horror community since 2008. Editor in Chief of Bloody Disgusting. Owns Eli Roth's prop corpse from Piranha 3D. Has four awesome cats. Still plays with toys.

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Jessica Rothe Keeps the Hope Alive for Third ‘Happy Death Day’ Movie

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It’s now been five years since the release of sequel Happy Death Day 2U, Christopher Landon’s sequel to the Groundhog Day-style slasher movie from 2017. Both films star Jessica Rothe as final girl Tree Gelbman, and director Christopher Landon had been planning on bringing the character – and the actor – back for a third installment. So… where is it?!

We’ve been talking about a potential Happy Death Day 3 for several years now, with the ball in producer Jason Blum’s court. Happy Death Day 2U scared up $64 million at the worldwide box office, a far cry from the first film’s $125 million. But with a reported production budget of just $9 million, that first sequel was profitable for Blumhouse. So again… where is it?!

Chatting with Screen Geek this week while promoting her new action-thriller Boy Kills World, franchise star Jessica Rothe provided a hopeful update on Happy Death Day 3.

Well, I can say Chris Landon has the whole thing figured out,” Rothe explains. “We just need to wait for Blumhouse and Universal to get their ducks in a row.

Rothe continues in her comments to Screen Geek, “But my fingers are so crossed. I think Tree [Gelbman] deserves her third and final chapter to bring that incredible character and franchise to a close or a new beginning.”

Back in 2020, Christopher Landon had revealed that the working title for the third installment was Happy Death Day to Us, said to be “different than the other two films.”

In the meantime, Christopher Landon is directing a mysterious thriller titled Drop for Blumhouse and Platinum Dunes, along with a werewolf movie titled Big Bad for Lionsgate.

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