It’s been all about Ashley J. Williams the past week as Starz has been teasing the Comic-Con trailer reveal of their new series, “Ash vs Evil Dead,” which marks the return of the smart-mouthed, ass-kicking Ash from Sam Raimi’s The Evil Dead franchise.

While the trailer won’t arrive until Friday, we were treated to a pair of new stills to go along with the triumphant first look.

Now, EW has more, this time chatting it up with star Bruce Campbell, who reprises the infamous Ash role.

When asked what the tone will be, Campbell revealed “It’s everything! If you watch the show you’ll go, ‘Did he just say what I think he said?’ And then you’ll go, ‘Did I just see what I think I just saw?’ ”

Continuing with the tone, Sam Raimi, who directed the pilot, has been hard at work creating a world they call “Evil Dead-ized”. There’s a special blend for the sets – and special effects…

“We’re creating a world. So, we’re fabricating more stuff than you normally would for a show. Even if it’s, let’s say, a bookstore. Our bookstore doesn’t look like the average bookstore. Our diner doesn’t look like a normal diner. So, it’s all been Evil Dead-ized. So, we’re creating a world. That’s it’s own special effect. And, yeah, we’re using today’s methods and we’re using yesterday’s methods. Sam is a mix-and-match kind of guy. He’s a bait and switch. He’ll show you some stop motion animation, and throw in an old fashion matte shot. He’ll show you a miniature or he’ll show you a little digital. He’s not a one-stop guy. So, Sam’s always, ‘Look here! Look here!’ He’s a magician at heart. I was his assistant. We did bar mitzvahs. So Sam’s always used to the sleight of hand, sort of deal.”

But what should really make fans happy is Campbell’s promise to deliver a quality show… one that won’t rip fans off.

“This is really a nice quality show. I’m gonna feel good about presenting this to people. I really am. They will so not be ripped off by what we’re gonna do.”

He continued: “And I mean that from a horror point of view. The attempted entertainment value? Pretty high! Pretty high! The only difference now is you don’t see the hoses. You don’t see all the tubes that you used to see in the first ‘Evil Dead.’ We’ve moved past that. But when we do blood effects, it’s not digital. The other day, the guy brought in a keg! He had a keg on a cart, with the tubes coming out of the keg. This was a high-pressure situation. And then they hit us the other day with mortars. We’re using kegs to pump this blood. We’re using mortars — like air mortars! — to blow this s—. You kill a monster, it’s ugly.

For more on the series from Campbell, click the aforementioned link.

In the 10-episode “Ash vs Evil Dead” series premiering this fall, Campbell will be reprising his role as Ash, the stock boy, aging lothario and chainsaw-handed monster hunter who has spent the last 30 years avoiding responsibility, maturity and the terrors of the Evil Dead. When a Deadite plague threatens to destroy all of mankind, Ash is finally forced to face his demons –personal and literal. Destiny, it turns out, has no plans to release the unlikely hero from its “Evil” grip.”

“Ash vs Evil Dead” (see who’s directing here) is the long-awaited follow-up to the classic horror film franchise The Evil Dead and is set to premiere on STARZ in fall 2015.

You can read our lengthy interview with Sam Raimi, Rob Tapert, Bruce Campbell by clicking here!

You’ll find the previous teaser and full series info by clicking here.