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Coca-Cola Re-Registers “Ecto Cooler” Trademark!

One of the best memories of my childhood was whenever my mom would buy me some Hi-C Ecto Cooler. You have to understand that my mom had this interesting theory that drinks like that, including anything like Gatorade and Kool-Aid, would dye my insides a different color. How that was a bad thing I’ll never know. Okay, so my small intestines are purple. So what?

It’s because of those nostalgically amazing memories that I’m extremely excited to learn that Coca-Cola, the parent company of Minute Maid, who owns Hi-C, has re-registered the trademark for their Ghostbusters-themed flavor! The flavor made its appearance in 1987 as a tie-in with the animated series The Real Ghostbusters and, due to its immense popularity, it continued until 2001, although Slimer left the box art around 1997.

Related: ‘Ghostbusters’: Slimer to Make an Appearance?!

What this means for the flavor is unknown. Maybe we’ll be getting some new Ecto Cooler in stores? Maybe they’re doing it so their trademark doesn’t lapse? Who knows? But the fact that Coca-Cola still has interest in the product is pretty cool. Hell, maybe they’ll do a limited run when Paul Feig’s Ghostbusters comes out! Just keep those fingers crossed and those childhood memories in check until we know for certain!

In the meantime, us adults can enjoy an adult version of the Ecto Cooler that’s a bit more…potent. Some of you might remember the BD video game writer TJ (aka BurnTheBlueSky). When he visited me in Michigan, we went to a bar that made this recipe and he swore up and down that it tasted exactly like the original.

H/T: Planet Ghostbusters