Earlier this year, Techland kicked off a #DrinkForDLC campaign to get their fans to share photos of themselves drinking water in exchange for new Dying Light content. It also poked fun at Activision, which had just announced a partnership with Red Bull to promote Bungie’s Destiny.
I like free DLC as much as the next guy, but having some fun at the expense of the people who continue to come up with these dumb marketing campaigns is the real reward here. And you don’t even need to own a copy of Destiny or Dying Light to enjoy it.
After receiving more than 15,000 photos and videos with the #DrinkForDLC hashtag, Techland has rewarded our ability to take selfies whilst hydrating ourselves with our very first look at the new content that’s comprised of a new ‘Water 2.0 weapon blueprint, a ‘Fountain of Youth’ quest, and two water-themed parkour challenges.
This isn’t the only upcoming content that Dying Light fans have to look forward to in the coming months. A massive story expansion, called The Following, arrives on February 9th, along with a new Enhanced Edition of the game that you can read up on over here.
