Pabst Blue Ribbon is currently celebrating the King of the Monsters and his Kaiju pals with a special lineup of now-available cans emblazoned with Godzilla, Mechagodzilla, Mothra, and King Ghidorah artwork from artist ATTACK Peter. The collaboration between Pabst and Godzilla celebrates 70 years of the Kaiju icon, but you haven’t seen anything yet…
Stomping into stores nationwide in Early 2026 will be an epic 99 PACK of Pabst Blue Ribbon x Godzilla beer, with only 4,000 of the kaiju-sized offerings being made available nationwide.
You’re reading that correctly… a package featuring 99 INDIVIDUAL BEERS!
The press release details, “Building on the momentum of PBR’s recent Godzilla can collaboration with Toho International, the new 99 Pack wraps 99 Pabst Blue Ribbon cans in a gigantic, all-new original illustration featuring characters from the Godzilla universe.”
“It’s not our style to spend millions of dollars for a few seconds of airtime during the big game.” says, Rachel Keeton, Senior Brand Director of Pabst Blue Ribbon. “Instead we’re getting in on the post-season action in a way our drinkers can have some fun with. The Godzilla 99pk is here to loudly crash tailgates and watch parties everywhere.”
This drop is extremely limited. Only 4,000 packs will hit stores across the country, and each one is covered in an expanded ATTACK Peter panorama that turns the oversized case into an instant collectible and an aisle-dominating, impossible-to-miss retail presence.
Building on the original Godzilla, Mothra, Mechagodzilla, and King Ghidorah designs from PBR’s recent collaboration, which put original Godzilla art on over 60 million PBR cans, the 99 Pack features brand new character additions and expanded artwork that ATTACK Peter developed exclusively for this release.
ATTACK Peter says in a statement of his own, “A WHAT pack?? That was my first reaction when the gang at PBR asked me to team up on this design! The 99 pack is one of the coolest things I’ve ever seen and I knew they were going to MOVE so I incorporated some designs of the Ghidorah and Mechagodzilla soaring into action! And don’t underestimate the Mothra larva crawling its way onto the package; they’re no strangers to mixing it up with the biggest bads!”
“This collaboration represents the intersection of pop culture, art, and lifestyle. Seeing the Godzilla universe come to life across an entire 99 Pack is something we’re incredibly proud of, and it speaks to the brand’s continued evolution,” said Kristin Parcell, General Manager of Toho International. “Working with Pabst Blue Ribbon and ATTACK PETER gave us an opportunity to reimagine how fans engage with Godzilla beyond the screen and we’re excited for fans to experience this original artwork in such a unique way.
And speaking of Godzilla… Toho recently announced that Godzilla Minus One follow-up movie Godzilla Minus Zero will be unleashed in U.S. theaters on November 6, 2026!
