That’s quite a headline, isn’t it? And it’s true! Cheetos has joined forces with Blumhouse for the launch of The Flavor of Fear this Halloween, a Blumhouse-branded Cheetos offering!
Cheetos has partnered with Blumhouse, horror’s definitive studio across film, TV, games, and live experiences, to bring flavor and fear together in an unexpected new way with the upcoming release of The Flavor of Fear, brand new Cheetos Sweet Phantom Heat flavored Puffs.
A countdown clock has popped up on the internet this week, with the unique Cheetos x Blumhouse collaboration set to launch in 35 days… just in time for the Halloween season.
Dexerto reveals a bit more about the collab this afternoon.
The website explains that the terrifyingly tasty Sweet Phantom Heat Puffs are a “limited time snack designed to fizz, tingle and even leave your mouth feeling numb.”
Dexerto details, “the new Cheetos begin with a sweet cinnamon sugar flavor before the heat gradually takes over. The puffs were inspired by compounds found in Sichuan pepper, creating tingling, fizzing and numbing sensations that become more noticeable as people continue eating.”
The website Delish previews in an early review of the upcoming snack, “The sweet and spicy work together really well, and at first bite, you only get those cinnamon sugar notes. The longer I kept it in my mouth, I did notice a very subtle fizziness. Then the heat builds and builds, finally having you breathe fire. But for some reason, I just kept going back for more.”
Look for the launch of The Flavor of Fear on August 31, 2026.
