FX is really thinking outside of the box for their promotion of the upcoming third season of “The Strain“. They showed off what the game would look like as a video game, they’ve released a rap song, there’s a coloring book AND they’re playing around with national monuments.

Their new gimmick today is a promotional video that tries to recruit viewers into voluntarily choosing to become a strigoi. Basically, it all sounds good on paper. No diseases, living in dark, cool, quarters, no genitalia…

Wait, a minute. What was that last part?

The transformation has begun.

It can no longer be denied — New York City is rapidly falling to an evil epidemic, and no one is coming to its rescue. Its citizens must fight or die.

Dr. Ephraim Goodweather and his unlikely allies tried to take down the embodiment of this evil — the Master — and failed. Now Eph and Dr. Nora Martinez concentrate on creating a biological weapon to wipe out the creatures, while Abraham Setrakian searches for an ancient book he hopes will reveal the strigoi’s entire history…and possibly a way to kill them. Meanwhile, the Master is out for revenge, unleashing new and even more terrifying breeds of bloodthirsty creatures. They need to find a way to defeat him before the infection spreads too far and becomes irreparable…before they become monsters themselves.

The ensemble cast stars Corey Stoll, David Bradley, Kevin Durand, Jonathan Hyde, Richard Sammel, Natalie Brown, Miguel Gomez, Max Charles, Ruta Gedmintas, Rupert Penry-Jones, Samantha Mathis and Joaquín Cosío.

“The Strain” hails from Showrunner/Executive Producer/Director/Writer Carlton Cuse along with Co-Creators/Executive Producers/Writers Guillermo del Toro and Chuck Hogan. Gary Ungar, J. Miles Dale, Bradley Thompson, David Weddle and Regina Corrado also serve as Executive Producers. The Strain is produced by FX Productions.