TV
Thanks to “Stranger Things”, Coca Cola is Bringing Back ’80s Misfire “New Coke”!
Sweet, sweet nostalgia.
Remember when the Ghostbusters remake led to a brief revival of Ecto Cooler? Well a similar thing is now happening with the upcoming third season of “Stranger Things,” set in the Summer of 1985 – right around the time Coca Cola launched the modified “New Coke.” The soda pops up several times in Season 3, and it’s coming back here in the real world too.
As part of a promotion with Netflix, the sweeter “New Coke” formula will come back to life for a limited time, over 30 years after it proved to be a big time misfire for the company!
Variety details, “Coca-Cola will make available about 500,000 cans of New Coke to the public, who can buy it online as part of a package at CokeStore.com/1985, or have a chance to get it at the company’s World of Coca-Cola the week of June 3 on select days. As part of the promotion, Coca-Cola will also unveil limited-edition packages of original Coke with “Stranger Things” designs on them. And the company will launch an ad in movie theaters – a remake of an actual 1985 ad for New Coke directed by the Duffers themselves.”
“This is uncharted territory for us,” says Geoff Cottrill, senior vice president of strategic marketing for Coca-Cola. “We want to look for ways to work with Netflix, but only in ways that don’t interrupt consumers, and don’t get in the way of the entertainment. If we can find ways to integrate authentically and add value to the experience, then we want to be a part of it.”
Check out a faux ad for the return of “New Coke” below!
Calling all Crewmates! Paramount+ announced today the surprise premiere of its new original animated series Among Us, which was unveiled live at Summer Game Fest.
Created by Owen Dennis and produced by CBS Studios and Innersloth, all ten episodes of Among Us are now available to stream exclusively on Paramount+.
The series follows “a group of eccentric, monochromatic Crewmates of a ship transporting junk across the galaxy who must root out an Impostor in their midst before they fall victim to its villainous designs.”
It’s based on the globally popular multiplayer social deception game of the same name, which has been brought to life in the brand new trailer below.
Among Us boasts a star-studded voice cast, too:
- Yvette Nicole Brown as “Orange”
- Kimiko Glenn as “Cyan”
- Liv Hewson as “Black”
- Ashley Johnson as “Purple”
- Wayne Knight as “Lime”
- Phil LaMarr as “Brown”
- Randall Park as “Red”
- Dan Stevens as “Blue”
- Debra Wilson as “Yellow” and “Computer”
- Elijah Wood as “Green”
- Patton Oswalt as “White”
Animation studio Titmouse is behind the series.
Among Us became a global sensation in 2020, generating more than 4 billion views on YouTube and over 1.22 billion viewing sessions on Twitch. In October 2020 alone, it ranked #1 on Google Play in 66 countries and #1 on iOS in 55 countries, with Top 100 placements in nearly every market worldwide. The game is available on PC via Steam and the Epic Games Store, the Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One and Xbox Series.
The paranoid phenomenon now heads to Paramount+ in animated series form. Watch the new trailer below as all episodes launch on streaming today.
You must be logged in to post a comment.