Sweet, sweet nostalgia.
Remember when the Ghostbusters remake led to a brief revival of Ecto Cooler? Well a similar thing is now happening with the upcoming third season of “Stranger Things,” set in the Summer of 1985 – right around the time Coca Cola launched the modified “New Coke.” The soda pops up several times in Season 3, and it’s coming back here in the real world too.
As part of a promotion with Netflix, the sweeter “New Coke” formula will come back to life for a limited time, over 30 years after it proved to be a big time misfire for the company!
Variety details, “Coca-Cola will make available about 500,000 cans of New Coke to the public, who can buy it online as part of a package at CokeStore.com/1985, or have a chance to get it at the company’s World of Coca-Cola the week of June 3 on select days. As part of the promotion, Coca-Cola will also unveil limited-edition packages of original Coke with “Stranger Things” designs on them. And the company will launch an ad in movie theaters – a remake of an actual 1985 ad for New Coke directed by the Duffers themselves.”
“This is uncharted territory for us,” says Geoff Cottrill, senior vice president of strategic marketing for Coca-Cola. “We want to look for ways to work with Netflix, but only in ways that don’t interrupt consumers, and don’t get in the way of the entertainment. If we can find ways to integrate authentically and add value to the experience, then we want to be a part of it.”
Check out a faux ad for the return of “New Coke” below!