Another new movie, another new scare prank.
The UK distributor for The Woman in Black 2 is having a little fun with theatergoers.
A typical lighted theater poster display case has been transformed into something a bit more scary. A woman, pretending to be the title character, hides behind a stretchable poster. When people come up to take a look, she pushes through scaring them. It’s incredibly simple, yet astoundingly affective.
Watch below.
The Woman in Black 2 opens January 2, 2015.