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Dear New Line, Now is the Time to Make Freddy Krueger Great Again

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As Pennywise scares up record numbers, we pine for the return of another icon.

In the wake of Wes Craven’s A Nightmare on Elm Street coming along and changing the face of horror, New Line Cinema was appropriately dubbed “The House That Freddy Built”; after all, the ensuing franchise’s 10-year box office dominance turned the fledgling independent company into a major Hollywood player.

All these years later, New Line is once again on top of the horror world thanks to the continuing success of The Conjuring Universe and, of course, this past weekend’s IT. The final domestic numbers reveal that Andy Muschietti’s new adaptation of Stephen King’s novel pulled in $123 million over the weekend, making it the most successful opening weekend for a horror movie in the history of cinema. Furthermore, it’s already one of the most dominant rated-R movies of all time.

Horror, it seems, has never been more ALIVE.

What lessons should Hollywood be learning from IT‘s record-shattering performance? Well, for starters, it should now be crystal clear that horror films, like superhero films, can be big-budget tentpoles for studios. Furthermore, Muschietti and the gang have sent the message that audiences are hungry for the kind of truly terrifying, go-for-broke horror that made the genre so dominant in, well, the decade that Freddy Krueger reigned supreme.

Hey, that gives me an idea…

A NIghtmare On Elm Street

It’s no secret that the box office success (or failure) of one big horror movie starts to give studios ideas about other big horror movies they may be considering; Scream, for example, ushered in a whole new wave of teen slashers, while the recent under-performance of Rings effectively killed the in-the-works reboot of the Friday the 13th franchise. As fans, we may not measure the success of any given film by the money it has made, but the reality is that the studio heads in charge of the genre most definitely do.

With IT making such a killing in just three days, you can bet that every major studio is right about now holding boardroom meetings in an effort to capitalize on the fact that horror is the hottest thing in Hollywood at the moment. The landscape of horror is very likely going to be changing in the coming years… and the future is looking bright.

So then, what’s next? Well, if the Elm Street-esque IT made you hungry for the return of Freddy, you certainly weren’t alone this weekend. It’s impossible to look at IT‘s box office numbers and not think that New Line is sitting on a similar goldmine with the Nightmare on Elm Street franchise; a goldmine that has remained untapped for nearly ten years now.

Back in 2010, New Line and Platinum Dunes reached the #1 spot on the box office charts with Samuel Bayer’s A Nightmare on Elm Street, a remake that managed to turn a profit while also disappointing most fans of the franchise; a lifeless, uninspired reboot, Elm Street ’10 essentially killed the franchise that it was supposed to re-animate.

Seven years later, we haven’t heard a peep from Freddy Krueger. It was reported back in 2015 that New Line had hired David Leslie Johnson (The Conjuring 2) to write the script for another Elm Street reboot, but it seems the focus was soon shifted to the two-part IT and the aforementioned Conjuring Universe.

What’s the latest on all that, you ask?

We reached out to several sources who all tell us that, as of this past weekend, there is absolutely zero internal talk at New Line about the return of Freddy.

Of course, this could soon change. No matter what we’ve been told, I can’t imagine there’s a single person over at New Line who didn’t have an imaginary light bulb go off over their head at some point this past weekend. It would seem to be a no-brainer that a well-done reboot of A Nightmare on Elm Street could potentially kick as much box office ass as Pennywise and the Losers’ Club are right about now, as well as further solidify New Line’s status as The House Where Horror Icons Flourish.

And New Line sure could take a few notes from their own IT, if they choose to put the same amount of effort into making Freddy Krueger a dominant force of terror once more. Maybe the most impressive thing IT accomplished is creating a new Pennywise who has already become an icon in a completely new, standalone way. Muschietti’s IT has proven that you indeed can reinvent an iconic movie monster for a whole new generation without simply recreating the past, which would be a smart way to approach Freddy’s inevitable revival.

As for how exactly a new Elm Street movie could be executed, well, that ball is entirely in New Line’s court. But if they’re as unafraid to spend money and as committed to making a truly scary film as they were with IT, then I don’t see why New Line couldn’t enjoy the same level of success with a new take on Wes Craven’s dream demon.

Now is the time, New Line. And we’re hungrier than ever.

Wes Craven

Writer in the horror community since 2008. Editor in Chief of Bloody Disgusting. Owns Eli Roth's prop corpse from Piranha 3D. Has four awesome cats. Still plays with toys.

Editorials

‘A Haunted House’ and the Death of the Horror Spoof Movie

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Due to a complex series of anthropological mishaps, the Wayans Brothers are a huge deal in Brazil. Around these parts, White Chicks is considered a national treasure by a lot of people, so it stands to reason that Brazilian audiences would continue to accompany the Wayans’ comedic output long after North America had stopped taking them seriously as comedic titans.

This is the only reason why I originally watched Michael Tiddes and Marlon Wayans’ 2013 horror spoof A Haunted House – appropriately known as “Paranormal Inactivity” in South America – despite having abandoned this kind of movie shortly after the excellent Scary Movie 3. However, to my complete and utter amazement, I found myself mostly enjoying this unhinged parody of Found Footage films almost as much as the iconic spoofs that spear-headed the genre during the 2000s. And with Paramount having recently announced a reboot of the Scary Movie franchise, I think this is the perfect time to revisit the divisive humor of A Haunted House and maybe figure out why this kind of film hasn’t been popular in a long time.

Before we had memes and internet personalities to make fun of movie tropes for free on the internet, parody movies had been entertaining audiences with meta-humor since the very dawn of cinema. And since the genre attracted large audiences without the need for a serious budget, it made sense for studios to encourage parodies of their own productions – which is precisely what happened with Miramax when they commissioned a parody of the Scream franchise, the original Scary Movie.

The unprecedented success of the spoof (especially overseas) led to a series of sequels, spin-offs and rip-offs that came along throughout the 2000s. While some of these were still quite funny (I have a soft spot for 2008’s Superhero Movie), they ended up flooding the market much like the Guitar Hero games that plagued video game stores during that same timeframe.

You could really confuse someone by editing this scene into Paranormal Activity.

Of course, that didn’t stop Tiddes and Marlon Wayans from wanting to make another spoof meant to lampoon a sub-genre that had been mostly overlooked by the Scary Movie series – namely the second wave of Found Footage films inspired by Paranormal Activity. Wayans actually had an easier time than usual funding the picture due to the project’s Found Footage presentation, with the format allowing for a lower budget without compromising box office appeal.

In the finished film, we’re presented with supposedly real footage recovered from the home of Malcom Johnson (Wayans). The recordings themselves depict a series of unexplainable events that begin to plague his home when Kisha Davis (Essence Atkins) decides to move in, with the couple slowly realizing that the difficulties of a shared life are no match for demonic shenanigans.

In practice, this means that viewers are subjected to a series of familiar scares subverted by wacky hijinks, with the flick featuring everything from a humorous recreation of the iconic fan-camera from Paranormal Activity 3 to bizarre dance numbers replacing Katy’s late-night trances from Oren Peli’s original movie.

Your enjoyment of these antics will obviously depend on how accepting you are of Wayans’ patented brand of crass comedy. From advanced potty humor to some exaggerated racial commentary – including a clever moment where Malcom actually attempts to move out of the titular haunted house because he’s not white enough to deal with the haunting – it’s not all that surprising that the flick wound up with a 10% rating on Rotten Tomatoes despite making a killing at the box office.

However, while this isn’t my preferred kind of humor, I think the inherent limitations of Found Footage ended up curtailing the usual excesses present in this kind of parody, with the filmmakers being forced to focus on character-based comedy and a smaller scale story. This is why I mostly appreciate the love-hate rapport between Kisha and Malcom even if it wouldn’t translate to a healthy relationship in real life.

Of course, the jokes themselves can also be pretty entertaining on their own, with cartoony gags like the ghost getting high with the protagonists (complete with smoke-filled invisible lungs) and a series of silly The Exorcist homages towards the end of the movie. The major issue here is that these legitimately funny and genre-specific jokes are often accompanied by repetitive attempts at low-brow humor that you could find in any other cheap comedy.

Not a good idea.

Not only are some of these painfully drawn out “jokes” incredibly unfunny, but they can also be remarkably offensive in some cases. There are some pretty insensitive allusions to sexual assault here, as well as a collection of secondary characters defined by negative racial stereotypes (even though I chuckled heartily when the Latina maid was revealed to have been faking her poor English the entire time).

Cinephiles often claim that increasingly sloppy writing led to audiences giving up on spoof movies, but the fact is that many of the more beloved examples of the genre contain some of the same issues as later films like A Haunted House – it’s just that we as an audience have (mostly) grown up and are now demanding more from our comedy. However, this isn’t the case everywhere, as – much like the Elves from Lord of the Rings – spoof movies never really died, they simply diminished.

A Haunted House made so much money that they immediately started working on a second one that released the following year (to even worse reviews), and the same team would later collaborate once again on yet another spoof, 50 Shades of Black. This kind of film clearly still exists and still makes a lot of money (especially here in Brazil), they just don’t have the same cultural impact that they used to in a pre-social-media-humor world.

At the end of the day, A Haunted House is no comedic masterpiece, failing to live up to the laugh-out-loud thrills of films like Scary Movie 3, but it’s also not the trainwreck that most critics made it out to be back in 2013. Comedy is extremely subjective, and while the raunchy humor behind this flick definitely isn’t for everyone, I still think that this satirical romp is mostly harmless fun that might entertain Found Footage fans that don’t take themselves too seriously.

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