Interviews
[Interview] Supermassive Games CEO Pete Samuels Talks About ‘Man of Medan’, ‘Until Dawn’, Horror Anthologies, and More
It was a long day on the high seas (well, dockside in Hamburg anyway) for the Man of Medan press event. I’d played through the Man of Medan multiplayer twice in the bowels of a big boat, encountered zombies and a creepy 1940’s hostess in the engine room, and to finish off, I was interviewing Supermassive Games CEO Pete Samuels. In the interview, we discussed Man of Medan, The Dark Pictures, Until Dawn, horror anthologies, mixing sub-genres, and who Shawn Ashmore should be in a biopic so he can win an Oscar.
Bloody Disgusting: Being an anthology series, you have an overarching theme from episode to episode that ties things together, what would that be in The Dark Pictures?
Pete Samuels: It’s not necessarily an overlying theme, but it’s all tied together by the Curator, who is like a Rod Serling or Cryptkeeper type that holds it together.
BD: It’s interesting you mention Rod Serling, because the Curator does bring up a bit of a Twilight Zone vibe in terms of anthologies…
PS: Well, we use it because people are familiar with that, everybody knows it. If someone says ‘name an anthology series’ Twilight Zone is up there, as is Tales From the Crypt.
BD: It’s certainly a good reference point to have. Were there any anthology films that also came to mind?
PS: A few actually! Southbound being one of them! we actually have done a special piece of content before that features a short history of horror anthologies, which featured you guys, among others such as out friends Larry and Graham. We definitely do our research, we go heavy on tropes as everybody knows, we’re not embarrassed about it.

BD: You embrace it if anything, Until Dawn that was the whole thing of it where you are the director and you can play with those tropes to decide how this horror movie will play out, and you’ve definitely expanded on upon that with Man of Medan, it’s already feeling more nuanced, more detail-orientated than before.
PS: I’m glad to hear you got that from it.
BD: Talking with others who had played the demo build today and finding so many different paths and scenes between us was surprising considering the relatively short nature of it. Even in Movie Night mode there were new things to see. That mode is going to cause a few arguments by the way!
PS: (Laughs) We hope so!
BD: So with Until Dawn, you started to build this mini horror franchise (Until Dawn, Rush of Blood, The Inpatient). Did that give you ideas of how to go about The Dark Pictures?
PS: This has always been a different thing for us than Until Dawn, and we know people will look at the similarities more than the differences. From the outset, we wanted to have stories with deeper, more meaningful relationships, and to have people play it together online or in local co-op if they wanted to. Right from that moment, it was very different from what we’d done before.

BD: Until Dawn gained an audience in part through streaming and YouTube videos, did that have any say in how The Dark Pictures was shaped?
PS: I totally understand and appreciate that, but honestly, it hasn’t really influenced our approach to how we designed or wrote the games. We like to think its popularity through that medium because it was well done. I don’t want to misremember history, but back then I’m not sure everyone really got what we were going for with Until Dawn, whereas now people get us more, and it’s common knowledge what we do with tropes is very deliberate.
BD: With Until Dawn you had a very meta take on the slasher genre, there were comparisons to Cabin in the Woods due to the bait and switch. With Man of Medan and the future Dark Pictures titles, are you trying to subvert certain horror sub-genres again?
PS: Absolutely yeah, we’ve got a list of like 38 or so sub-genres we reference, seeing what we can put together in interesting ways, and sometimes you’ll look at them and go ‘what if we put this with this? Or ‘yeah, we can’t do that, that’s not going to work as a video game’.
BD: You can certainly see nods to a few things with Man of Medan, there’s a very Return of the Living Dead bit during the prologue, and the ghost ship angle clearly pulls inspiration from several boat-themed horrors.
PS: Yeah, and a bit of the home invasion genre in there too!
BD: Just a tad, yeah!
So a less serious question here, Rami Malek was in Until Dawn, and won an Oscar later for Bohemian Rhapsody, so for Shawn Ashmore (one of MoM’s stars), who do you think he should play in a biopic to bag himself an Oscar?
PS: [Laughs] I might have to think about that

BD: Okay, final question. Until Dawn had a tough development cycle, starting on PS3 as a Move game before ending up on PS4 years later as a different beast. I’d imagine it was difficult getting it to that point. I assume it’s gone a bit smoother this time around? Perhaps had a clearer vision of what you wanted to achieve from the start?
PS: The vision for The Dark Pictures hasn’t changed from the start. We had a very clear, very solid view of what it is we’re trying to make, so much so that the next four games in the series are already in some stage of development (The Dark Pictures is set to have eight entries) and the following three have log lines and we know what they’re gonna be.
BD: So definitely much clearer! Well I think that’s the end of my questions now…
PS: Who would you have Shawn Ashmore play?
BD: The name escapes me, I remember someone suggested a UFC fighter, but the name I’m thinking of has escaped me.
PS: Why not have him play Rami Malek?
BD: Shawn Ashmore winning an Oscar for playing Rami Malek in the story of how he got an Oscar for playing Freddie Mercury?
PS: [Laughs] Yeah, why not!
BD: Oh, the one I was thinking of was to have him in a biopic for people he gets mistaken for, like Dominic Monoghan…
PS: Or his brother! (Aaron Ashmore is Shawn’s twin who has starred in Smallville and the horror Fear Island)

BD: That’d probably be perfect.
Doubly so because Rami Malek also has a twin.
Man of Medan is out on August 30 for PS4, Xbox One, and PC.
Interviews
Paul Tremblay on Fighting AI with Horror in New Novel ‘Dead But Dreaming of Electric Sheep’
Paul Tremblay didn’t start his writing career believing he’d be battling machines over the sanctity of his job, but like so many writers of his generation, the battle found him. In the years since Large Language Models (LLMs) and neural networks started gaining traction as an advertised shortcut to creativity, Tremblay has been active in lawsuits to prevent the use of his works in training AI models, and he’s found that, with each new project, he has to consider the possibility that some LLM, somewhere, is going to latch on to what he’s creating.
“Now I feel like I’m thinking about, ‘Man, how am I going to write things that would be really hard or impossible for an AI to replicate?’,” Tremblay told me, speaking by Zoom from his home in Massachusetts. “Maybe some of that is ego. I’m sure every writer thinks, ‘Oh, an AI could never write what I write.’ Yes, I’d be lying if I said that wasn’t part of the thought process.”
While that’s something Tremblay might consider with any new work at this point in his career, the Bram Stoker Award-winning author of A Head Full of Ghosts, The Cabin at the End of the World, and many other novels and short stories tackled it in a more direct way with his latest book. Inspired by Philip K. Dick, Harlan Ellison, and the quirky humor of the Coen Brothers, Dead But Dreaming of Electric Sheep is Tremblay’s attempt at a sci-fi-horror mash-up that’s both darkly funny and existentially nightmarish. It’s also, in his own words, a screed against the movement by AI companies to supplant human artists.
“I didn’t want to make it too didactic, but no, I playfully described this book as an anti-AI screed,” he said. “This book, in particular, was driven by anger and frustration, for sure. Not every book is going to be driven that way.“
Despite the emotions that fueled it, Dead But Dreaming of Electric Sheep does not read like a screed. Instead, wielding offbeat humor and tech concepts that feel both lived-in and frighteningly tactile, the book lays out tandem narratives all building to the same conclusion, each of them exploring our relationship to machine learning in a different way. One of these narratives belongs to Julia, a former gaming streamer looking for a new challenge in life, who gets a call from a California tech company with an interesting offer.

Paul Tremblay in documentary series “First Word on Horror”
The company has, it seems, implanted some new technology in a brain-dead middle-aged man which will, in theory, allow them to pilot the man’s body through a rudimentary, still-developing system of controls. Julia, with her gaming background, would be the pilot, in her own way just as much a test subject as the human vegetable she’s controlling.
Julia is a Gen Z streamer with an omnivorous pop culture appetite, inspired by Tremblay’s own adult children, who riffs on The Big Lebowski constantly and calls her strange new meat puppet “Bernie” in reference to Weekend at Bernie’s. Her wide frame of reference, and her interest in art and stories far beyond video games, is in part informed by Tremblay’s own experiences with Gen Z, and in part a response to AI companies who scrape art and culture as a means of consuming it for reference without really experiencing a story.
“I know that one of the arguments that OpenAI and other tech companies are trying to make is like, ‘Hey, you writers, you artists, you take pop culture, you take your influences, and you create something. That’s just the same thing that the bots are doing.’ And it’s just not,” Tremblay said. “I wanted to have Julia have her outlook informed by all this pop culture, and I wanted to make that feel really human as a way to show how inhuman the AI is.”
The other side of the story belongs to “Bernie,” who’s addressed in his point-of-view chapters as “You.” In these chapters, the technology in Bernie’s body starts to flicker images through his seemingly dead brain, delivering half-remembered imagery and perspective in a nod to the “hallucinations” of an AI model groping for understanding it can never reach. These chapters in particular show off Tremblay’s flair for formalist shake-ups, and echo the kind of hyperstimulated writing that Dick and Ellison made so influential.
“I think it was more just the general Philip K. Dick feeling of ‘The world is so strange,'” Tremblay said. “He’s a lot funnier, I think, than maybe a lot of people credit him. That’s definitely what I was thinking of when writing the book.“
Bernie’s chapters embody the strangeness of Dead But Dreaming of Electric Sheep, presenting imagery that’s at times puzzling, at times eerily filmic, and always unnerving. They also mirror Julia’s own journey in fascinating ways as the odd couple – the Gen Z gamer and the middle-aged vegetable – traverse the United States, and the tech in Bernie’s body wakes up to the possibilities of using his flesh for its own purposes. It’s a compelling narrative technique, but it presented some new writing challenges for Tremblay.
“I quickly realized I couldn’t write this book the same way I have in the past,” he said. “By that, I mean all my other novels I had written in the order in which it was presented, even things that are nonlinear, which is most of them. I knew I couldn’t do that in this book. It’s not a spoiler, but hopefully the readers figure out pretty early that the Bernie chapters are a little bit of a preview of the next chapter from Julia, what’s actually happening with Julia. It’s all refracted from him.”

Mary Roach’s Stiff
Dead But Dreaming of Electric Sheep began with a simple image, inspired by Tremblay’s reading of Mary Roach‘s book chronicling the history of our treatment of corpses, Stiff. As he read, Tremblay imagined a body sitting on an airplane, remote-controlled by someone else. At the time, it was a “silly what-if” concept, filed away in his head. Years later, when he became an author suing a tech company to keep AI from scraping his work for ideas, it started to feel frighteningly plausible, taking the “silly what-if” into the territory of a high-concept horror show about what happens when we try to exploit and commodify uniquely human aspects of consciousness.
“It stuck with me,” Tremblay said of that what-if imagery. “And then a few years later, when I was a part of the case suing OpenAI on behalf of writers, that what-if suddenly didn’t seem as silly. The more I learned about how that corporation operates and without really any sort of ethical thought to anything, I was like, ‘Oh, I’m going to play with that. That’s actually happening.”
So, what if someone actually in favor of generative AI picks up Tremblay’s self-described “anti-AI screed?” He hopes that, at the very least, he’s made the ride enjoyable in a distinctly human way that might begin to reshape the conversation.
“I think that was another reason why I wanted to have the humor,” Tremblay said. “If people are reading this book who aren’t on the side of like, ‘Hey, LLMs taking authors’ books is bad,’ maybe if they read something that’s cut with some humor, that maybe they’ll be more easily swayed.”
Dead But Dreaming of Electric Sheep is now in bookstores everywhere.

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