Interviews
Is the Horror Bubble About to Burst? Jason Blum Talks Blumhouse Projects and the State of the Genre [Interview]
In the last ten years, one brand has risen above the others in the horror genre, and that’s the Blumhouse brand. With a low-budget, high-return business model that allows for originality, creativity and also a hefty helping of franchisability, the studio that brought you Paranormal Activity, The Purge, Get Out, Happy Death Day and the new reboot of The Invisible Man has been at the forefront of the horror movie marketplace for a long time now, and the person in charge is Jason Blum.
Bloody-Disgusting recently sat down with Jason Blum, the founder and CEO of Blumhouse, to talk about some of the studio’s upcoming releases, recent disappointments, and the future of the horror movie genre. (A future that, Blum argues, might be a little glum for a while.)
Why Blumhouse is Scooping Up Intellectual Properties

As Blumhouse has expanded, they’ve started picking up one pre-existing intellectual property (IP) after another, sequelizing or rebooting multimedia franchises like Halloween, Black Christmas and most recently Fantasy Island. But according to Jason Blum, that’s just a gimmick the studio is using to trick people into seeing brand new films.
“It’s really hard to get people to the movie theater and one of the things that they clearly respond to are known IP, to a certain degree,” Blum explains. “So I like to use IP as a shell to tell original stories.”
But are there any IPs that Blum wouldn’t be interested in acquiring, or would the studio pick up practically anything that’s available?
“It’s a good question. I can’t think of anything that I wouldn’t,” Blum muses. “I mean there are obvious ones that happened too recently or have been super, super classics. But I think we use IP as a shell. It’s like a Trojan Horse. It’s like a shell to get audiences to come and see our movies.”
But that approach doesn’t necessarily apply to every property Blumhouse picked up. Halloween, for example, is very specifically a part of that franchise’s mythology, and caters to pre-existing fans.
“I love that movie [Halloween]. But I do love all the movies. I think Halloween is super specific to Halloween, I guess, but there are others that we’ve done,” Blum clarifies. “You could do our Fantasy Island movie, if you moved a couple of steps to the right it wouldn’t be [Fantasy Island], it would just be original. But if it was original people are less likely to go see it, which is silly, but it’s true.”
The Future of Paranormal Activity and Found Footage

One of the IPs that made Blumhouse a household name is Paranormal Activity, an ultra-low-budget supernatural thriller that spawned a series of hit sequels and helped popularize the found footage horror subgenre. Blumhouse hasn’t released a Paranormal Activity movie since 2015, but there’s a new one on the horizon, currently scheduled for March 2021.
The question is, with the subgenre on the wane, is the future of the franchise still in found footage, or does the Paranormal Activity franchise need to move on?
“The answer is, I don’t know. I guess we’re about to find out, but I don’t know. I don’t know. I don’t know,” Jason Blum admits. “It’s something that we’re talking about, but I don’t know what it’s going to wind up being.”
“We’re writing the treatment [right now],” Blum explains. “That’s it.”
Just don’t expect the franchise to go entirely back to basics. The original film was micro-budgeted, and although Blumhouse makes movies cheaply, it’s not going to be that cheap again.
“It’s not going to be ten thousand dollars. It might be ten million dollars. I don’t know how much it’s going to be but it’s not going to be ten thousand dollars,” Blum says.
The Uncertain Future of Happy Death Day 3

One of the cleverest and most unexpected original films to come out of Blumhouse in recent years was Happy Death Day, a film about a college student who gets killed by a slasher and is forced to relive the last day of her life over and over again, until she finds some way to not be murdered. The hit film yielded a sequel, Happy Death Day 2U, which ended on the promise of a third installment.
But Happy Death Day 2U was not a financial hit, and the future of the franchise has been uncertain ever since.
“Yeah, those are fun,” Jason Blum says. “I would say Happy Death Day is still on my radar in some shape or form. I haven’t put it to bed yet, so I don’t know how it’s going to manifest itself but it’s still in the front of my mind.”
“Never say never. Never say never. I got ideas,” Blum laughs. “I’m not going to say we’re doing Happy Death Day 3 right now but I’m not going to NOT say it either. I haven’t put it to bed yet, despite the fact that anyone else in Hollywood would have, because the second movie didn’t work.”
“It was an AMAZING movie,” Blum clarifies. “But it didn’t work financially.”
The Controversy Surrounding The Hunt

Blumhouse was at the center of an unexpected controversy in the fall of 2019, when their horror movie The Hunt became the center of a political firestorm. The marketing for the film, which revealed a plot about people hunting other people for sport, along dichotomous political divides, was accused of being offensive, particularly after a series of real-life shootings.
The Hunt was taken off of the release schedule for 2019, but is finally coming out next month, with a new ad campaign emphasizing the film’s controversial nature, and the fact that the controversy emerged from people who hadn’t even seen it yet.
“I definitely could have lived without the unpleasantness of last year. But I’m really, really pleased the movie’s coming out,” Blum says.
But was the film’s future genuinely uncertain this whole time?
“No, it was never certain but I’ve been working on it since we pulled it off the schedule, trying to figure it out, trying to get it back on the schedule, just so it could be understood what it was like,” Blum explains.
“It was just, the frustrating part was that everyone was talking about a movie they hadn’t seen. So I was really, this time we decided to launch it in a very different way, and it went much better because people see it, saw it, and understood it’s a satire and it pokes fun at both sides, and it wasn’t as advertised the first time around,” Blum adds.
And no, in case you were worrying, The Hunt hasn’t changed in the months since it was pulled.
“It’s exactly the same film,” Blum confirms. “Frame for frame, every single thing is the same.”
The Lessons Learned from Black Christmas

Another of the big IPs that Blumhouse worked on recently was Black Christmas, the classic holiday-themed horror movie which is often credited for helping to spawn the whole slasher genre. The remake of Black Christmas opened last December and performed below expectations, and its contemporary, politicized take on the original material was met with a mixed-reception from critics and fans.
But how does Jason Blum feel about the film’s reception? And has he learned anything from its release?
“It wasn’t a success,” Jason Blum says, looking back on the film. “Creatively it was a success. I was happy with the movie. Financially it wasn’t a success.
“And to answer your question, if you learned anything? It reminded me that as a producer of content you must just try and drown out the noise and make what you think is good,” Blum says. “Because for a while it’s not woke enough, and then it’s too woke, and if you try and please – whether it’s this or that – you won’t win. The only way you win is to make things that are great.”
Just don’t expect Blumhouse to release another Christmas horror movie any time soon.
“I think I ruined it,” Jason Blum laughs. “For at least five years.”
And not just from Blumhouse either. Blum thinks other studios will be wary of the subgenre too.
“I don’t think you’ll see another Christmas horror movie in a wide release for five years,” Blum adds. “Five years. Someone will try it in five years.”
The Future of the Get Out Universe

Jason Blum produced the Oscar-winning horror blockbuster Get Out, which was Jordan Peele’s first foray into the genre. Initially, there was some talk of a possible sequel, but those conversations seem to have died down once Peele picked up a variety of new projects, including the hit thriller Us, and his reboot of The Twilight Zone.
Still, if Jason Blum has his way, he’d love to make more.
“The Get Out Universe. I’m telling you! Get Out Universe!” Blum jokes.
“I would do it in a second,” Blum confirms. “But it’s totally up to Jordan [Peele]. I don’t think he has any plans for it. I would love to make more Get Out movies but he… let me say that really specifically: I would love to make more Get Out movies with Jordan.”
“If anyone else wanted to make a Get Out movie I would not be interested. And Jordan right now is not doing any more Get Out movies. So there will not be another Get Out of anything, any kind,” Blum says.
The Future of the Horror Movie Genre

Blumhouse Productions has been at the forefront of the horror movie genre for about a decade now, so Jason Blum is in a particularly good position to opine about the future of the genre. But although horror will always have a place in the pop culture firmament, Blum doesn’t think it’s currently on the upswing.
“I think the market right now is flooded,” Blum says. “I think the next step in horror is this year there’s 20 releases, and I think next year there will be 18 and the year after that there’ll be 12. I think it’s going to go down.”
But, Blum is quick to remind us, that’s nothing new.
“It’s what always happens. Horror starts working, it’s commercial, everyone’s making a horror movie. Now no one’s seeing horror movies because there’s a horror movie every week, so there’s too much, the market’s flooded,” Blum explains.
“I think the number of theatrical horror movies you’re going to see is going to go down over the next two or three years,” Blum says, but that doesn’t mean Blumhouse is in trouble.
“It’s good for us,” Blum explains. “Yeah, because the quality rises. So I like to think we make better horror movies than most people do, and so when the market is less cluttered our movies will do better.”
So what’s Blumhouse’s plan… just staying the course?
“Staying the course and making great [movies],” Blum says. “Our movies are very different now than they were four years ago, and four years ago they were very different than they were eight years ago. So I don’t believe in staying the course creatively, but from a genre perspective, making edgy, cool, great, scary stuff will be more appreciated in two years rather than less, because there will be less of it.”
Interviews
Avalon Fast on Women, Witches, and the Intoxicating Nature of Girl Horror ‘Camp’
Of all the places to find a coven of witches, the attic above a Christian youth camp is probably the last place you’d think to look. But that’s just what we find in Camp, a surrealist nightmare of feminist empowerment from Canadian filmmaker Avalon Fast.
Emily (Zola Grimmer) is still reckoning with her involvement in a horrific tragedy when she accidentally contributes to the death of her best friend, Charlie (Giselle Morison). Unable to move on, the traumatized teen takes a job at a rural summer camp, hoping to forget her own sorrows by looking after at-risk kids. She quickly connects with a counselor named Clara (Alice Wordsworth) and finds comfort in her close-knit group of female friends. But a mysterious whisper from deep in the woods warns that they may be leading her down a darker path.
Fast burst onto the scene in 2022 with Honeycomb, a psychological horror film that follows a burgeoning matriarchy. Known for their focus on “Girl Horror” stories, the talented young filmmaker tackles similar themes in Camp as Emily leaves the modern world behind to embrace a dark vision of self-discovery through magic.
Ahead of the film’s U.S. release on June 26, Bloody Disgusting sat down with Fast to chat about the nebulous nature of good vs. evil and the intoxicating power of female-driven horror.

Bloody Disgusting: What inspired this unique story? Did you go to religious summer camps when you were young?
Avalon Fast: I did. I went to lots of different summer camps, but all of them were primarily Bible camps. The memory I have of camp is kind of strange. I was very homesick as a kid, and I didn’t necessarily enjoy all my time there. I definitely remember meeting some interesting girls at camp and having that presence of religion hovering around the whole experience.
BD: I really love the film’s gorgeous natural setting. Camp is the kind of surrealist nightmare that you don’t just watch. You feel it too. How did you approach creating this world?
AF: Well, a huge part of it was working with my cinematographer Eily Sprungman, who’s a very close friend. We spent years prepping, shot listing, storyboarding, and mood boarding. She’d had a similar experience to mine. We grew up around the same place, and so we understood each other’s visions from the get-go. But there are so many other pieces that came together. The costuming, the art, and the animated sequences were done by Sofiya Iurkevych. One of our producers, Taylor Nodrick, was obsessed with shooting on Super 8 film. I’ve always wanted to as well, so all the memory sequences were shot on Super 8. It was just a lot of people with an understanding and a vision for what this project was. I’m really happy with the way it turned out.
To the extent that you’re comfortable sharing, what’s your relationship to witchcraft, and what does Camp have to say about modern witches?
Well, that’s the question of Camp. It’s not that I don’t resonate with any of these things, but I specifically wanted Camp to be a little bit ambiguous around what witchcraft looks like. Is this witchcraft? Are these girls witches? Emily explicitly asks if that’s what’s happening here, and the answer isn’t yes. The film isn’t going to answer that question for you. My relationship to magic and witchcraft? It’s tough. I feel like there’s so much magic, connection, and spirituality that comes from these friendships, the closeness of these women, and what’s happening around them. A lot of what Camp is trying to say or show is just that magic can come out of friendship.

I loved watching these female friendships develop. And you’re right. No one ever says the word “coven,” but you can feel that connection, and you can see a change in Emily as those relationships grow. I’m also really fascinated with the way Camp plays with the idea of good and evil. At one point, Clara says, “Maybe God drew us to the devil,” which stopped me in my tracks. How do you view witchcraft or the magic these girls are experiencing in regard to good and evil?
That was such a huge part of the script’s construction. The story is really trying to keep a balance between those two things. I like asking people if they think these girls are good or bad, because I feel like a lot of people come out of the film thinking one or the other. They’ll say things like “thank God Emily found her people” or “God, I really wish she’d gone home.” I just don’t think there’s ever an answer. I wanted to explore the idea of going down the wrong path, especially coming out of grief. What makes you a bad person, and does healing mean you’re looking to become a better person? I don’t have an answer, but I do feel like that’s a huge part of what Camp is asking. What is good? What is bad? Why did God bring me to the devil?
Yes, because this is all happening at “God camp” in Emily’s words. So how can both of those things exist at the same time? Along those lines, I’m also fascinated by the voice Emily hears in the woods. Without spoiling too much, what is this voice asking, and what is required in return?
Emily comes to camp with a shout into the void, asking can anyone hear me? Does anyone want to? And it’s answered so clearly by these girls, specifically responding only with love, care, support, and trust. It’s like her prayers were answered. It doesn’t mean that everything is going to be alright, but Emily is looking for peace. She’s looking for a moment where she feels pure good. And I think, even at its surface level, she does get that experience.
Personally, I don’t really think people are good or bad. I think we all exist somewhere in the middle. Camp centers traditionally villainized characters, but that’s where Emily seems to find her peace, however you choose to define it.
I also wanted to show the experience of having decided that you are a bad person, you’ve made mistakes, and you feel cursed. Then when you meet other people who have done things that you would consider worse, you can actually feel good in their presence. You feel like less of a bad person. I think that’s a huge part of the story as well. Emily’s finding her version of other fucked up people, and she feels less fucked up around them. I’ve found that in my own life. It’s a cool thing. I don’t think it’s bad.
I don’t think it’s bad either. It’s finding your home, your people. We meet Emily in the aftermath of unthinkable trauma. Is this a story about mental health and healing?
Witnessing it myself. witnessing other people experience tragedy and then move through grief, you hear a lot of talk about healing or coming out the other side. There’s so much conversation around what that looks like, with self-care and showing up for yourself. I always felt really averse to it. It annoyed me. I think the beginning of the film speaks to that. The therapeutic version of what getting help looks like is obviously very different from what Camp is showing. And again, I don’t have an answer for what you’re supposed to do. But I think that’s another question I was asking: how do you heal? Do you heal at all? Is that the end goal, or are we just trying to get better? It’s something I experienced in my own grief. And the answer, for me, at least now, is just that I’m not looking to get better. So I felt like I hadn’t. I found it hard to find people to have those conversations with. And I think that’s what I ultimately wanted to make a film about.

I love that unanswered question. In my own experience, I’ve had to reframe what healing actually looks like. There’s not really an endpoint. It’s just finding a way to keep going. There’s also an element of sacrifice in this story, particularly regarding another counselor named Jo (Sophie Bawks-Smith). What role does she play in Emily’s journey?
For me, Jo is this human embodiment of Charlie, Emily’s friend. As Jo, she had a life at this camp before meeting Emily, and then was kind of taken over by Charlie’s spirit. I think a lot of people view Emily’s final choice as horrendous and tragic. In a way it is, but for me, if Jo becomes her angel, it’s almost like a self-sacrifice. Jo knows that by sacrificing herself, she’ll be giving Emily power to move forward. In the original script, the girls were supposed to bring out another counselor, JB (Aidan Laudersmith), and burn his body. But I just thought, there’s no way sacrificing this guy could give the girls enough power. There’s just no way, right? Logically, that just didn’t line up for me.
I’m glad you mentioned JB, because he has his own tragic arc. How do men factor into the world of Camp?
The way men factor into my world is so bizarre. I have such little respect for them in my films, which is something I’ve been called on. I think I have to challenge myself in the future to make a movie about a boy because, these boys … It’s not that the men in my films aren’t redeemable, but there’s no depth to these characters. They’re just treated with such disrespect. I don’t know why I do that, actually. That’s something for me to look into. It was the same with Honeycomb. They’re just such peripheral characters. I’ve had people ask about Kayne (Henri Gillespi), the scary guy at the fire, what happens to him? I just think, I don’t know. I don’t care. That’s not the point of the story.

Well, I can say after a lifetime of watching women on the periphery of the story, the course correction feels nice. In a similar vein, I’m in love with your homepage, avalonfast.com. There’s an image of girls on a film set and then a still from Honeycomb in which a blood-covered girl is screaming at the sky. And in the middle, it just says Girl Horror. It’s a really powerful statement that gives me chills. How do you define Girl Horror, and what draws you to these types of stories?
I was obsessed with the term when I started making my movies. It was something I’d come up with to kind of brand myself and describe what I was doing. Then I went through a period where I felt like it was a bit gender exclusive and didn’t interest me as much. But now I’ve come full circle on the term. I think it’s a bit of a commentary on youth and the horror of growing up female. But I think everybody can relate to that experience. I don’t want it to feel like this exclusive thing, that I make movies exclusively for girls, because I don’t think I do. I’m interested in exploring what Girl Horror means. Originally, it was just a title, something I came up with, and now it’s become something that resonates with people. You said it gave you chills. That’s cool for me to hear because there’s obviously some depth there.
Are you working on anything new?
Yes. I am actually making a movie about a boy. That’s the next thing.
That’s exciting! The more I think about feminism, the more I end up coming back to men and boys, because they have a place in the world of Girl Horror too.
Absolutely. It’s all just part of being human.

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