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“The Walking Dead” Must Combat Declining Ratings By Breaking the Obvious Pattern

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Herein lies the problem with only making certain episodes into event television.

As we told you just yesterday, AMC’s “The Walking Dead” is rapidly losing viewers in its current seventh season. Mind you, the show has still been holding steady at around 11 million viewers per episode these last several weeks – at the time of writing this post, we don’t yet have the numbers for this past Sunday night’s Tara-centric episode – but it’s nothing if not a tad bit alarming that the seventh season has seen the sharpest episode-to-episode decline in the show’s history. Furthermore, the current episode ratings are the lowest the hit zombie series has posted since Season 3 back in 2013.

Of course, there are likely a multitude of reasons why the ratings are dropping – some have suggested that the brutal season premiere was just too much, while others feel that Negan hasn’t lived up to the hype as a villain – and if you asked individual viewers, you’d probably get different answers to explain why they’ve decided to tune out. This season’s fractured storytelling certainly isn’t doing much to help matters, nor are the tonal issues, and we’ve got a strong feeling that an extended episode about Tara this past Sunday night wasn’t exactly what viewers needed to pull them back in. Needless to say, the series hasn’t quite been able to capitalize on the game-changing Season 7 premiere in a very compelling way.

But in order to really understand what’s going on here, I think we need to realize that the show’s recent ratings troubles aren’t exactly anything new. Granted, we’ve never seen this steady of a decline in viewership before, but looking at the episode-by-episode ratings chart found over on Wikipedia, it’s clear that there’s a definite pattern to the show’s ratings. And it’s a pattern that the show, by the very nature of the way it conducts business, has entirely brought upon itself.

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As you can see in the ratings graph above, “The Walking Dead” tends to post its best ratings at the beginning, middle, and end of each season, and its worst whenever a season isn’t either coming or going. Naturally, TV shows are more must-see when they’re airing premieres and finales, but with “The Walking Dead” in particular, it seems that an increasing number of viewers are only really interested in the comings and goings. Why? Because “The Walking Dead” has consistently told them that those are the only episodes where big, must-see things are actually going to happen.

And viewers have started to catch on.

Whenever a season is beginning, ending, or being split down the middle with a mid-season finale, “The Walking Dead” tends to pull out the big guns and really get people talking, but the problem with this approach is that the episodes in-between tend to feel like filler – and that’s perhaps never been more true than it is right now, in Season 7. Mind you, longtime viewers of the show understand that those bottle episodes are hugely important in the grand scheme of things, building to big moments in a way that makes those big moments actually mean something – the Tara episode, for example, set up a new community of potential allies in the battle against Negan and made us care more about Tara, which will count when her life is on the line… so don’t go telling me it was an episode of pointless drivel – but it’s not hard to see why large swaths of viewers have decided to only tune in for those big events. When you don’t NEED to watch every week, what’s compelling you to watch every week?

So what’s the answer here? Does every single episode of each 16-episode season need to be shocking, game-changing, and full of action and excitement? No, and that’s really not how television works anyway – nor is that kind of storytelling what “The Walking Dead” has ever been about. It’s inherent to TV shows that there’s going to be episodes that inspire water cooler talk and others that exist as filler to pad out the story, but maybe what “The Walking Dead” needs to do is start showing us that big things can and will happen at random, rather than at the most obvious and expected times. Every episode doesn’t need to be a game-changer, but if those big episodes are sprinkled throughout each season rather than merely used as book-ends, viewers will likely start to realize that they need to tune in every week. And when you NEED to tune in, you tune in.

Take FOX’s “The Exorcist,” for example. We’ve been raving about the series for months here on Bloody Disgusting, and one of the big reasons we love the show so much is because it’s constantly shocking and surprising us with big events that we never possibly could’ve seen coming. Without spoiling it for anyone who’s not caught up, “The Exorcist” has now completely changed the game on at least two noteworthy occasions, first in Episode 5 and then in Episode 8. The twist in Episode 5 was a season finale moment if I’ve ever seen one, but by rocking our socks with it in a random episode midway through the season, FOX essentially told us that anything can happen at any time. And they delivered on that promise in Episode 8, bringing to the table another episode that felt like a season finale.

If regular episodes feel like finales, how crazy are the finales going to be?!

Mind you, “The Walking Dead” doesn’t always save big events for finales. Back in Season 6, we were out-of-nowhere teased with the death of Glenn in the third episode, and though it ended up being a fairly devious cliffhanger that didn’t at all play out the way it initially appeared to, it totally worked. The ratings spiked from Episode 3 to Episode 4, and Season 6 was all around the show’s overall highest-rated season to date. With the Episode 3 shocker, AMC made us feel like anything could happen at any time, and the aforementioned ratings graph shows that the tactic worked like a charm.

The reality is that viewers, tweeters, and website writers bemoan how boring “The Walking Dead” is every single season and yet they keep on coming back for more, so if I was AMC, I wouldn’t be too concerned about the declining ratings and all the negative think pieces. Again, this is a trend that has plagued every season of the show to date, but there’s maybe going to come a point – and we may already be there – where viewers are going to tune out and tune out for good. And the only real way for “The Walking Dead” to win the ship-jumpers back is by making them feel like they NEED to be in front of their TV every Sunday night. We need to feel like missing any given episode is simply not an option. And most importantly, we need to feel like every single episode could be the next big one. The next great one.

We need to be shown that we should always expect the unexpected.

Am I right, Rick?

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Writer in the horror community since 2008. Editor in Chief of Bloody Disgusting. Owns Eli Roth's prop corpse from Piranha 3D. Has two awesome cats. Still plays with toys.

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Editorials

32 Things We Learned from Commentary for ‘Tales from the Crypt: Demon Knight’

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The great Ernest Dickerson turns seventy-five years old this month, so we’re looking back at his most memorable contribution to the horror genre – 1995’s Tales from the Crypt: Demon Knight!

The film hit screens while the Tales from the Crypt series was winding down its run on television, and it stands apart with a story that feels a step or two removed from the franchise norm. That was the smart play, though, as the show’s stories – and those from the original EC comics – work best in short bites. The result is a film that holds up beautifully as a gory good time.

Now keep reading to see what I heard on the commentary for…


Tales from the Crypt: Demon Knight (1995)

Commentator: Ernest Dickerson (director), Michael Felsher (moderator)

1. Dickerson was in post-production on Surviving the Game when he got a call from his agent saying that producer Gil Adler wanted to meet about a Tales from the Crypt feature film. It went well, so Dickerson met with Joel Silver next and secured the job.

2. The original screenplay for the film came to the producers as a spec script wholly detached from the Tales from the Crypt brand. They added the Crypt Keeper (voiced by John Kassir) bookends to make it fit.

3. Dickerson was more familiar with the original EC comic books having read them as a kid, but he had watched a few episodes of the HBO series, so he knew what the current vibe was for the project.

4. Adler directed the film’s wraparound segments, meaning Dickerson never actually got to work with the creepy puppet. “Gil and the Crypt Keeper had a great relationship,” he adds, “they worked together for years.”

5. While he was new to the Tales from the Crypt family, Dickerson had previously worked as a director of photography on the Tales from the Darkside anthology series. That show is underappreciated in my humble opinion, and I will go to bat for both it and the equally underloved Monsters.

6. A big appeal of the horror genre for Dickerson is the idea of dark mysteries that challenge our imagination. For this film, that came down to the mythology being created between the characters.

7. Five executive producers are listed in the opening credits, but Dickerson says the only two he had dealings with were Silver and Richard Donner. The other three were Walter Hill, Robert Zemeckis, and David Giler.

8. Dickerson had only ever seen Billy Zane in movies with a full head of hair, so he was surprised when Zane showed up on the first day with a bald head. “He had this case, and he opened up the case that he had all these hair pieces in, and he says, ‘So which one of these do you think I should use?’” Dickerson looked at him and suggested he just go bald for the character.

9. While the bulk of the opening exteriors were filmed in a desert just outside Los Angeles, the shot of the old church at 11:26 was created on a warehouse hangar soundstage where the film’s interiors were shot.

10. When he had read the script, Dickerson pictured the character of Jeryline (Jada Pinkett Smith) “as a little, tough lady.” He had recently seen Smith in Menace II Society, and while the producers had someone else in mind for the role, he fought to get her instead.

11. Just as Zane surprised Dickerson with his hair (or lack thereof), Smith arrived on the first day with her hair dyed platinum white. He “liked the idea” but asked her to please get it tweaked so it looked more yellowish blond. “It’s definitely a statement.”

12. He had seen Brenda Bakke in the 1989 sci-fi/action film from Japan, Gunhed, and thought she’d be great here as Cordelia. The rest of us might recognize her from Death Spa or Trucks.

13. Felsher comments that the film’s setup does a good job not telegraphing who’s going to live or die, and he uses the “nice guy” (Charles Fleischer) and “the kid” (Ryan O’Donohue) as examples. “You don’t play by those rules here,” he says, and Dickerson replies that he wanted to subvert those rules. That extends to Smith as well because she’s Black, “and usually in movies like this they’re the first folks to die.”

14. Dickerson says they had forty days of filming, “which, the way I’m used to working, was a very generous schedule.” It was budgeted at around $10 million.

15. This probably won’t surprise you, but Zane improvised the bit at 26:25 after he jumps out the window and says, “Fuck this cowboy shit! You fuckin’, hodunk Podunk, well, then, motherfuckers!”

16. In the original script, the demons that The Collector (Zane) raises from the dirt actually looked more like the people they used to be. “They were more human,” but the very smart decision was made in pre-production to make them look far more unique instead.

17. The demons are killed by shooting their eyes, but Dickerson felt there should be one more element to it. “Shoot out their eyes, you gotta duck because the souls come shooting out, and if it hits ya, boom, it can kill ya.” This is a fun touch.

18. He’s been asked more than once if these demons are where Peter Jackson got the idea for how the orcs would look in his Lord of the Rings movies. “They do look like orcs.”

19. He recalls having seen Ronny Yu’s The Bride with White Hair shortly before going to work on Demon Knight, and he hoped to bring some of that staged style into his own film. An example of that in practice is Brayker’s (William Sadler) brief flashbacks to Christ on the cross.

20. Character deaths were mostly based on the idea that “each person’s downfall was going to be predicated by their weakness.” The Collector discovers someone’s weakness and then uses it against them. Cordelia wants to be loved, Jeryline wants to travel, Uncle Willy (Dick Miller) is a horndog for both liquor and ladies, Danny loves horror comics, etc.

21. Dickerson says that plenty of genre classics were in the back of his head while making the film, including Assault on Precinct 13, Alien, Aliens, and more.

22. Cordelia is possessed into a demonic form, and Dickerson’s idea for how she’d look was originally a bit different. “Since Cordelia was a prostitute, I thought that her mouth should actually be a vertical slit that was in her stomach… which would open up with teeth and a tongue.” It was nixed, he says, when “the wife of one of the producers read that and said ‘no way you’re putting that in the movie.’”

23. The key makes an appearance in the followup, Tales from the Crypt: Bordello of Blood, but it wasn’t originally meant to. Apparently, early test audiences expected it to be a more connected sequel to Demon Knight, so the filmmakers added it in to appease them. This is where I go on record saying that Bordello of Blood is a fun time. Can’t touch Demon Knight, obviously, but it’s more entertaining than its reputation suggests.

24. They had to film Uncle Willy’s bar scene “dream” twice, once with the women topless and once with them in bikinis, to have versions for both theaters and television broadcast. “Dick’s a pro.” (To be fair, Dickerson says this in regard to Miller having to endure the makeup application, but the sentiment fits both situations, so…)

25. Dickerson says he’s “always amazed at the love that people show this film,” and adds that fans bring it up to him incredibly often. This is great to hear, as we should always be telling artists how much their work means to us while they’re still alive and able to hear it.

26. Zane also suggested the gag at 1:08:21 with the sponge coming out of his mouth. The beat reminds Dickerson to praise the actor even more, adding that he was an “ally” to the director when “bad ideas” came down from the studio suits.

27. He didn’t get any pushback on killing little Danny. He did insist on one added element, though, as he wanted to immediately follow the boy exploding in the air with a shot of his bloody and torn sneaker hitting the ground below. “And the sneaker had to be a hightop.”

28. Dickerson says there’s “something kinky sexy about” Smith being covered in blood, and then the two commentators go quiet for almost two minutes out of respect for the scene. It’s a good opportunity to reflect on how Dickerson had previously mentioned Alien and Aliens as films being in the back of his head during filming, and how two scenes here reflect that – Jeryline stripping down to her underwear for the final confrontation feels like a nod to Ridley Scott’s film, while an earlier scene with Irene (CCH Pounder) and Dep. Bob (Gary Farmer) realizing they’re surrounded and choosing to blow themselves up alongside some of the demons is something of a callback to the air vent sacrifice in James Cameron’s film.

29. Asked about the film’s critical reception at the time of release, Dickerson says it received good reviews from horror-loving critics and then talks about the importance of horror in general. “Horror has always been a great way of putting out ideas, of talking about some of the things that affect us as people. Some of the best horror, like the best science fiction, talks about what it’s like to be human. Some of the best horror gets very political.”

30. The original ending would have featured The Collector showing “his true self, which is a demon made of fire.” They spent a lot of time trying to make it work, but it was “extremely difficult… back in the day of analog effects.” It was rewritten into the faceoff between him and Jeryline featuring the dancing, the crotch fire, Zane’s attempts at saying “love,” and his eventual demise from her bloody spit.

31. They both agree that a direct sequel to Demon Knight could be a lot of fun, but Dickerson says he’s unaware of any talk on the possibility.

32. Dickerson was super excited about this new Scream Factory Blu-ray in 2015, and he mentions that before its release, he had imported a Blu-ray from Germany presumably to enjoy the film in HD. He’s just like us! (Or am I the only one here who’s imported a German Blu-ray of the much maligned werewolf flick Big Bad Wolf…)


Quotes Without Context

“I was so happy to get Dick Miller for this movie.”

“There was a time when guys used to put ketchup on everything.”

“I’m a big student of Hitchcock, and the best way to make a moment of horror work is to lull the audience into a false sense of security.”

“A villain should always be the most interesting person in a movie.”

“They were a really great bunch of performers who were performing on these little leg-extension stilts wearing a diaper that had a radio-controlled tail that was being manipulated by a special effects tech right out of the frame.”

“It’s hard to direct air; it doesn’t do what you want.”

“The only censorship problem came from the producer’s wife, who didn’t want the vagina dentalis [sic] in the movie.”

“One of the executives wanted to know why the devil didn’t try to have sex with Jada.”

“It always starts with the script.”


Keep up with more horror commentary breakdowns here.

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