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Best & Worst ’10: Top 10 Horror Movie Trailers of 2010!

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There really is no more effective form of movie advertising than the trailer, and putting a good one together probably isn’t as easy as it looks. In a mere two minutes the studio must boil down the film’s basic premise and provide audiences with enough visual and aural flash to compel them to cough up their hard-earned money to see it. With the barrage of movie trailers we see every year very few manage to get it quite right, but those that do are often more compelling than the movies themselves. To commemorate the year in film advertising, B-D’s Chris Eggertsen has sifted through the trailers released in 2010 to put together his list of the ten best – the truly memorable horror spots that made us sit up and take notice.

Black Swan

One of the best movies of the year also boasts one of the best trailers of the year – a spot that expertly approximates the film’s paranoid tone through the use of a subtly menacing score and repeated use of the “sweet girl” dialogue motif featured throughout the movie. The best thing about it is that it leaves viewers puzzled as to what exactly the movie is about, or even what genre it belongs in – not in a way that makes us throw up our hands but that intrigues and compels us to see it. Inserting a brief glimpse of Natalie Portman and Mila Kunis’ passionate lesbian tryst in there probably didn’t hurt either.

Don’t Be Afraid of the Dark

This teaser trailer for the theatrical remake of the 1973 T.V. movie does exactly what a teaser trailer should do – grant us a brief, intriguing into the world of the film without giving too much away. I like the slow build here – the creepy whispered voices, followed by several seconds of darkness and then BOOM! – that first music cue, jolting you from your seat. If the final flash of a demonic face underneath the little girl’s bedsheets doesn’t make you jump, there may be something medically wrong with you.

Drive Angry

I like the grindhouse-style voiceover work in this trailer, and how it sets up the premise well while also giving action fans everything they like to see: fast cars, hot women, multiple explosions, and a satanic cult for good measure. It effectively plays up the film’s knowingly campy, humorous tone and supernatural elements as well, wisely not presenting it as a straight-ahead action piece (which would’ve made it look far too generic).

Hobo with a Shotgun

The trailer for the real “Hobo with a Shotgun” feature (based on the winning “fake trailer” from Robert Rodriguez’s SXSW Grindhouse Trailer contest in 2007) is hands-down one of the funniest spots of the year. Its retro grindhouse aesthetic, awesome synthesizer score, and Rutger Hauer’s darkly funny opening monologue probably would’ve been enough, but the “capper” here (no pun intended) is the depiction of what’s sure to go down as one of the most creative decapitations in cinema history.

The Human Centipede

Buzz had already started building among those in the horror community, but word only began spreading into the mainstream with the release of this trailer, which gave viewers a horrifying glimpse of the actual “human centipede” to carry around with them for the next few days (or years). IFC wisely didn’t shy away from showing the sick results of Dr. Heiter’s experiment in this spot, putting the central marketing gimmick front and center and pushing the film’s buzz into the stratosphere (over 6 million hits on YouTube and counting).

The Last Exorcism

Of any horror trailer this year, this one was probably the best at communicating an overall sense of dread. What makes it work more than anything, though, is the judicious use of sound effects – the crack of Nell’s bones as her body contorts into unnatural positions, the frenzied, demonic breathing, and a strange sound almost like a rattlesnake as the girl crouches on the floor. There’s also a striking piece of imagery near the end that they wisely singled out for its haunting quality – a figure brandishing a cross, silhouetted by the glow of shooting flames.

The Loved Ones

The Loved Ones trailer expertly balances the black comedy and horror elements of the film in two short minutes and presents its simple premise clearly and effectively. The violent montage in the last quarter of the spot, set to the soft strains of “Love Hurts”, is a dynamic study in contrast that should leave any horror lover salivating to see this Aussie flick – which makes it even more of a shame that there are still no plans to release the film in the U.S.

Night of the Demons (Red Band)

Like the movie itself there’s nothing necessarily artful about it, but the Night of the Demons red band trailer is nevertheless good, juvenile fun that features heaping helpings of blood, boobs, bloody boobs, demons (they crawl on the ceiling!), girl-on-girl kissing, cursing, and a driving “hellbilly”-esque song to drive it all home. What it communicates is this: We’re having a party, and everyone’s invited! Works for me.

A Nightmare on Elm Street

Talk about a let-down. This NOES trailer was something fierce: an incredibly effective, masterfully edited two-and-a-half minutes that really gets the blood pumping and introduces the idea of “micro-naps” to keep us intrigued. And then we saw the movie. Maybe it would’ve been better if they’d made the trailer a bland and lifeless affair – at least then it would’ve been truth in advertising.

Predators

Despite Fox not doing much of a marketing push for the movie (which is a shame, because it was actually a worthy sequel) this Predators trailer is nevertheless effective at both setting up the film’s premise and core group of characters while highlighting director Nimrod Antal’s visual flair. It also does a great job of introducing the sheer number of Predators involved this time around – i.e. “this time it’s war” – by showcasing as its centerpiece the image of Adrien Brody being bombarded with those red “triple beam laser sights” made so iconic in the first movie.

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Six Post-Apocalyptic Thrillers to Watch While You Wait for “Fallout” Season 2

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Despite ancient humans having already overcome several potential doomsday scenarios in real life, post-apocalyptic fiction used to be relatively rare until the invention of the atomic bomb convinced us that the end of the world could be just around the proverbial corner.

Since then, we’ve seen many different stories about the collapse of civilization and the strange societies that might emerge from the rubble, but I’d argue that one of the most interesting of these apocalyptic visions is the post-nuclear America of the iconic Fallout games. A witty satire of American jingoism and cold war shenanigans, it’s honestly baffling that it so long for us to finally see a live-action adaptation of this memorable setting.

Thankfully, Graham Wagner and Geneva Robertson-Dworet’s Fallout TV show isn’t just a great adaptation – it’s also an incredibly fun standalone story that makes the most of its post-apocalyptic worldbuilding. And since fans are going to have to wait a while to see the much-anticipated second season, we’ve decided to come up with a list highlighting six post-apocalyptic thrillers to watch if you’re still craving more Fallout!

As usual, don’t forget to comment below with your own apocalyptic favorites if you think we missed a particularly fun one. And while it’s not on the list, I’d also like to give a shout-out to The Hughes Brothers’ underrated post-apocalyptic action flick The Book of Eli – which I recently covered in its own article.

With that out of the way, onto the list…


6. The Divide (2011)

Xavier Gens may be best known for his memorable contribution to the New French Extremity movement – with the eerily prescient Frontière(s) – but the filmmaker is also responsible for a handful of underrated thrillers that flew under the radar despite being legitimately solid films. One of the most interesting of these flicks is 2011’s The Divide, a single-location exercise in claustrophobic tension.

Telling the story of a group of New Yorkers who find themselves trapped in a bomb shelter after a surprise nuclear attack, this dark thriller is more interested in the ensuing social chaos than effects-heavy physical destruction. And while critics at the time were horrified by the bleak story and cynical characters, I think this mean streak is precisely what makes The Divide worth watching.


5. The Day After (1983)

One of the highest-rated TV films of all time, ABC’s The Day After is one of the scariest movies ever made despite being more of a speculative docu-drama than an actual genre flick. Following an ensemble of families, doctors and scientists as they deal with the horrific aftermath of all-out nuclear war, this radioactive cautionary tale was vital in convincing real-world politicians to review their policies about nuclear deterrence.

In fact, the film is even credited with scaring President Ronald Reagan into changing his mind about expanding the United States’ nuclear arsenal, with this new stance eventually leading to a treaty with the Soviet Union. With a story this powerful, I think it’s safe to say that The Day After is a must watch for Fallout fans interested in the more down-to-earth elements of the apocalypse.


4. The Postman (1997)

If I had a nickel for each unfairly maligned post-apocalyptic epic starring Kevin Costner that was released in the 90s, I’d have two nickels – which isn’t a lot, but it’s weird that it happened twice. And while Waterworld has since seen a resurgence in popularity with fans defending it as a bizarrely expensive B-movie, I haven’t seen a lot of discussion surrounding 1997’s more serious vision of a fallen America, The Postman.

Following Costner (who also directed the flick) as a post-apocalyptic nomad who begins to rebuild America by pretending to be a member of the newly reformed postal service, this David Brin adaptation is consistently fascinating – especially if you view the story as a cynical fairy-tale, which was Costner’s original intention.

And while the flick suffers from some goofy dialogue and a bloated runtime, it makes up for this by having directly inspired Hideo Kojima’s Death Stranding.


3. Turbo Kid (2015)

TURBO KID | via Epic Pictures

Turbo Kid may have been billed as an indie Mad Max with bicycles instead of cars, but François Simard, Anouk Whissell and Yoann-Karl Whissell’s comedic throwback to the post-apocalyptic future of 1997 is much more than meets the eye. From quirky characters to madly creative designs, the flick rises above nostalgia bait by being a legitimately fun time even if you don’t get the copious amounts of ’80s and ’90s references.

And despite the horror-inspired ultraviolence that colors the frequent action scenes as we follow a young comic-book fan deluding himself into thinking that he’s a superhero, it’s the childlike sense of wonder that really makes this a treat for cinephiles. It’s just a shame that we’re still waiting on the sequel that was announced back in 2016…


2. Six-String Samurai (1998)

A lo-fi homage to spaghetti westerns and classic samurai films – not to mention the golden age of rock ‘n roll – Six-String Samurai is a must-watch for those who appreciate weird cinema. While I’ve already written about the madly creative vibes that make this such an entertaining flick, I think it’s worth repeating just in case some of you have yet to give this musical fever dream a try.

And appropriately enough for this list, the film was also a source of inspiration for the 3D Fallout games – especially Obsidian’s fan favorite New Vegas. The game even includes a New Vegas Samurai achievement (unlocked by killing enemies with a katana) with a vault-boy illustration modeled after the film’s rendition of Buddy Holly.


1. A Boy and His Dog (1975)

The grisly post-apocalyptic comedy that inspired the original Fallout games, L.Q. Jones’ adaptation of Harlan Ellison’s novella is just as shocking today as it was back in ’75. Telling the story of a teenage scavenger who travels the wastelands of 2024 America alongside his telepathic canine companion, A Boy and His Dog feels like a Heavy Metal comic brought to life.

While the film’s rampant misogyny and brutal violence make it tough to revisit under modern sensibilities, it’s still a landmark in post-apocalyptic cinema and one hell of a memorable ride. Not only that, but the flick also inspired the creation of Fallout’s most beloved NPC, the ever-loyal Dogmeat.

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