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‘Ghostbusters’ Sequel Even More Unlikely as Remake Bombs, BUT…

I’ve been obsessing over the box office behind Sony’s Ghostbusters not only because I really liked Paul Feig’s reboot, but I find it so incredibly interesting. From a financial standpoint, the film’s budget and marketing were always a bit curious considering the bold approach to the franchise, and the PR fallout with fanboys mixed in only made it more intriguing. To say I’ve been following the numbers closely is an understatement. In fact, I’ve been breaking down the numbers for weeks now in hopes of enlightening those interested in how it all works.

Now, a new article on THR confirms much of my math (there’s many articles on the matter) and even has it on strong authority that a sequel is no longer on Sony’s agenda. With that said, it’s not the end of the Ghostbusters, just big budget films that can’t bring enough asses into theater seats to cover the massive $300 million spend.

Sony won’t comment on whether it has banished a sequel to the netherworld, but perhaps tellingly, a rep says the studio actively is pursuing the animated ‘Ghostbusters’ feature that could hit theaters in 2019 and the animated TV series, “Ghostbusters: Ecto Force”, which is eyeing an early 2018 bow. Both are being guided by Reitman, who firmly is back in charge of the ‘Ghostbusters’ empire via Ghost Corps., a subsidiary with a mandate to expand the brand across platforms. (It was former Sony film chief Amy Pascal who first embraced Feig’s vision for the live-action reboot, not Reitman or Rothman.) “We’re very proud of the bold movie Paul Feig made, which critics and audiences loved,” a studio rep tells THR. “It has enlivened a 30-year-old brand and put it into the modern zeitgeist. As a result, we have many ideas in the works to further exploit the ‘Ghostbusters’ universe.”

Still, on paper is looks as if the Ghostbusters remake is going to lose close to $100 million, although a studio rep denies these numbers are accurate. We’ve talked many of times about how merchandising was a huge factor we couldn’t calculate. Sony disputes the amount of the potential loss, insisting that revenue streams from merchandising and such attractions as a new Ghostbusters exhibit at Madame Tussauds and a theme park ride in Dubai will help defray any deficit. The studio also notes that the number of people renting the 1984 film has soared over the summer.

“This loss calculation is way off,” says the Sony rep. “With multiple revenue streams, including consumer products, gaming, location-based entertainment, continued international rollout, and huge third-party promotional partnerships that mitigated costs, the bottom line, even before co-financing, is not remotely close to that number.”

The $300 million cost of Feig’s Ghostbusters can’t be ignored, either, as that’s a huge spend that’s created global awareness in the franchise; cutting costs and focusing more on “toy friendly” ghosts and characters could help save this sinking ship. My interest in this continues to grow, and I’ll be continuing to monitor the situation from inside and out.


40 Comments
  • Rezzzz

    This movie should have never been made, nobody was asking for it! The thing that is so bothering about it is how badly Harold Ramis wanted to do a sequel and it never happened, then he passes and bam, here it is

    • Jeremy Meginn

      This movie should have never been made, nobody was asking for it! The thing that is so bothering about it is how badly H̶a̶r̶o̶l̶d̶ ̶R̶a̶m̶i̶s̶ Dan Ackroyd wanted to do a sequel and it never happened, then he passes and bam, here it is.

      Fixed that for you.

  • Darth_Siskel

    Merchandising? I ain’t seen anyone buying merch’ for this movie

    • marklola12 .

      exactly..in America loads of people have stated it was all in the bargain bins really cheap

  • marklola12 .

    well I’m sure it will lose more than $100 million since the studio does not even get all what it makes outside of the US
    these companies like to say out out movie made lets say $200 million outside of the US…even though they know they don’t get all of that just a cut of it

  • Mike

    Shill away Mr. Distusting.

  • lonestarr357

    Gotta love that cruelly ironic gif.

  • Lurking_Grue

    I really needed to be more a Force Awakens style sequel instead of a reboot and it also needed a director with the attention to detail and skill of the Duffer Brothers.

    Instead of lovecraft-light we got Scooby Doo pushed though Pixels with a big dose of name calling at the core fans of the film.

    To quote a friend when we saw the film as the Sony logo hit the screen: “Well! There’s your problem!”

    • Trippy Leatherface

      The force awakens is horrible

      • Lurking_Grue

        Both the box office and the reviews and general response would disagree with you.

        They managed to re-launch the Star Wars franchise while being true to the original films while handing it over to new leads.

        I guess you must just hate films with female and black lead characters.

        • Trippy Leatherface

          1) It didn’t stay true to anything. Because it ruins the legacy of Han, Leia, & Luke
          2) Fuck off with the bullshit about Rey & Fin

          • Trippy Leatherface

          • Weresmurf

            Wow with inarguable points like that who could possibly go against what you…

            Nah.

          • Trippy Leatherface

            ?

    • fools2234

      And it needs to not be a male bashing fest too. If every female character in a movie was portrayed as either evil or stupid it would be called misogyny by every movie blogger. But since it’s “just” bashing men, no one cares enough to point it out.

  • Frank Lloyd Jr

    Now we need a remake of The Blues Brothers starring Tina Fey and Amy Poehler.
    Get crackin’, Hollywood!

    • art123guy

      That’s ‘The Blues SISTERS’ you sexist pig!!!!!!!!!

      • Glitchiee Glitch

        hey hey now you dont know how they identify! gotta be careful these days or you might hurt someones wittle fewwings

    • Stoibs

      Don’t worry though, we’re getting an Ocean’s Eleven movie with an all female cast! I think we need more buddy-cop movies with all female casts. I suggest a remake of 48 hours starring Leslie Jones and Mellisa McCarthy.

  • Cereal Killer

    Still haven’t seen it…still not in any rush whatsoever.

  • Glitchiee Glitch

    ok it bombed .. for the sequel get dwayne johnson 😀 it was meant to be a joke but um…. he would make a pretty badass ghostbuster ! knew this movie was going to suck so i stayed far far away from it

    • Weresmurf

      Actually………….shit. He’d……………be ok?

      • Glitchiee Glitch

        haha oddly i can see it working really well 😛 id go see it

  • Eizzy IceBorne

    The only way I would accept a sequel to this “thing” – I refuse to call it a movie – would be, if the whole damned cast would be killed in part 2, return as ghosts and would be finally sucked into a black hole never to be seen; THEN I would watch the sequel. . . . Some time later . . . on TV . . . recorded to avoid the commercials.

    • Weresmurf

      Then the new Ghostbusters said their tech was unworkable shit, trashed it and then their tech guy Egon, came up with the original stuff 😉

  • Chris84

    I Loved it… just saying 🙂

  • Weresmurf

    So what about that 500 million number Feig admitted to?

  • Df

    I read that entire article and I can’t figure what the he’ll the point of it even was. Hell I barely remember what I read.

  • ctrlX

    Sony is really to blame here. This film was far from “bold” – it was way too slavish to the original in its’ cues. Fuck slimer, fuck the Stay Puft man, fuck the painful cameos, fuck fake New York. I’d rather see this cast do something different.

  • PsychoMantis18

    Shut-up, Brad – Sooner this garbage is forgotten the better.

  • El_Fez

    Good. The movie was shit and the sooner it’s forgotten like Robocop and Total Recall, the better.

    • MegaSolipsist

      They weren’t as bad as the new Feigbusters.

  • Mark Lepine

    The new film was fine. It fell into the Ghostbusters universe fine. I wouldn’t want to see sixty/seventy year old ghostbusters anyway. Let them voice an animated feature and be done with it.

    • Spotted Feather

      the new film was fine and fell into the ghostbusters universe fine ? How, when the original movies were in no way sexist towards men and didn’t have racist stereotypes like in the new one ?

  • Pc

    I heard pornhub movies did better than Ghostbusters…

  • in other words ‘owned’. People expected this to be a success? It was almost copy and paste from the original film with all the misses and minus the hits. I did not care that they cast women but as a film it was not that great 😛

  • fannypack aficionado

    Take Brad’s opinions with a grain of salt. He also liked VHS 2.

  • Lol

    Surprised men werent to blame for the reason it bombed.

  • BlubberNugget

    Didn’t see this crap, and have no intentions of ever watching it. Not supporting any more of these lame ass remakes.

  • chien_clean

    Take that Paul Feige! Couldn’t happen to a nicer bloke!

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