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8 years ago

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The late, great William Castle made horror movies so much fun, coming up with clever gimmicks that helped his films stand out from all others; for the original 13 Ghosts, for example, “Illusion-O” ghost viewers were handed out to audience members, which allowed them to either view or eliminate the film’s ghosts during select scenes.

Castle may be gone, but his spirit of horror movie showmanship is being kept alive by A24 this week, with the company issuing a fun “heart rate challenge” for select screenings of Ari Aster’s Hereditary, releasing this weekend. But really, anyone who owns an Apple Watch or Fitbit can get in on the challenge, no matter where or when they see the film.

All you have to do is make sure the Health app is installed on your Apple Watch (or other device). When the movie is over, open the app, go to the “Heart” section, and screenshot the 2-hour period you were watching Hereditary. Prizes are being awarded for select screenings the challenge is officially issued for, but again, anyone can have fun with this.

If you’re brave enough to take the Hereditary Heart Rate Challenge this weekend, come on back here to this very article and drop us a comment with your results!

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Writer in the horror community since 2008. Editor in Chief of Bloody Disgusting. Owns Eli Roth's prop corpse from Piranha 3D. Has two awesome cats. Still plays with toys.

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Movies

‘Hold the Fort’ Trailer Pits New Homeowners Against an Onslaught of Monsters

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9 hours ago

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June 3, 2026

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Hold the Fort Trailer

Sunrise Films has announced the official North American release of William Bagley‘s horror comedy Hold the Fort, and it’s accompanied by an energetic new trailer.

Hold the Fort debuts on digital platforms on June 23.

In the film, “Lucas and Jenny think their life is finally coming together when the couple become homeowners. Little do they know that their new house comes with a big catch. Lucas and Jenny soon find themselves in a fight for their lives when they become trapped in a battle between their Homeowners Association and an onslaught of monsters from hell. The horror-comedy takes the timely concern of home-ownership and wraps this up in an entertaining action-packed thrill ride.“

Watch the new trailer below, which introduces one wild HOA gathering during an equinox. Things get bloody fast.

Chris Mayers (Adult Swim Yule Log), Haley Leary (“The Walking Dead”), Levi Burdick, and Julian Smith star.

William Bagley writes and directs, in addition to producing with Smith, Matt Dodd, Luke Williams, and Tim Reis (Adult Swim Yule Log).

Ahead of the release, Bagley said, “My goal with this film was to make a hilarious, fast-paced thrill ride while also telling a great story with heart. Hopefully, through all the blood, laughs, fights, and gags, you leave the film feeling inspired to tackle whatever life throws at you.“

Hold the Fort premiered at Fantasia last summer before going on to play FrightFest London, Toronto After Dark, and Beyond Fest.

I wrote in my review, “It’s an infectiously charming assemblage of jokes and monster vignettes bound together by a barebones plot with not much on its mind beyond delivering an entertaining time.”

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