Some promo materials for Summit Entertainment’s Sinister (review) are beginning to emerge at this year’s Cinemacon and this creepy banner-style poster smears more blood across its landscape than you might expect. I remember when that much blood would get a poster rejected by the MPAA, but I suppose that’s no longer the case. In any case, it’s pretty nifty.
Directed by The Exorcism of Emily Rose‘s Scott Derrickson, the film stars Ethan Hawke, James Ranson, and Juliet Rylance. Penned by Derrickson and C. Robert Cargill, “the story follows a journalist who moves his family into a house where another family was murdered. After moving in, he uncovers found footage that leads to clues about the murders.”
Sinister hits theaters October 5th, 2012. The poster was first uncovered via Collider.