A poster is the best marketing tool for a film outside of its trailer. I used to get to the movie theater 45 minutes early so I would have time to walk the halls and look at all of the posters for the coming attractions. There’s just something so fun about looking at posters and horror films arguably have the best ones. They can’t all be winners though, as the posters on this list make clear. With that being said, here are (in no particular order) 10 of the worst posters for horror films released this year!*

*Keep in mind that this is a judgment on the poster only. The quality of the movie has nothing to do with the posters included on this list.

#Horror (IFC Films)

“Quick! The movie comes out tomorrow. Let’s make a poster real quick. Just get the headshot of the main girl and slap a hashtag from ClipArt on her face!” is what I imagine the creative team behind this poster said when they were “designing” it.