A poster is the best marketing tool for a film outside of its trailer. I used to get to the movie theater 45 minutes early so I would have time to walk the halls and look at all of the posters for the coming attractions. There’s just something so fun about looking at posters and horror films arguably have the best ones. This year saw some particularly creative posters get released, so I’ve put together a list of some of my favorites. With that being said, here are (in no particular order) 10 of the best posters for horror films released this year!*

*Keep in mind that this is a judgment on the poster only. The quality of the movie has nothing to do with the posters included on this list.

Backcountry (IFC Films)

While this poster is slightly misleading in that it makes the entire movie look like it’s about a killer bear (the bear doesn’t make its first and only attack until the last 20 minutes of the film), the imagery on display here is great. Seeing Missy Peregrym (Stick It) hang on for dear life while the bear roars overhead is harrowing. The simple tagline of “Survive” is an excellent example of a minimalist style working wonders.