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‘M3GAN,’ ‘Annabelle,’ ‘Ma’ Return to Theaters for Blumhouse’s Halfway to Halloween Festival

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M3GAN, Annabelle, and Ma will return to theaters nationwide for one night only over three consecutive weeks for Blumhouse‘s second annual Halfway to Halloween Festival.

Gerard Johnstone‘s M3GAN kicks off the event on April 30. This could a good way to revisit the killer doll before M3GAN 2.0 opens on June 27 if you can stand a theater full of people encouraged to be on their phone during the movie.

You see, M3GAN will be augmented by Meta’s Movie Mate second screen experience. Moviegoers can DM M3GAN on Instagram to interact with the chat bot and receive never-before-seen content, trivia, and behind the scenes info on the film in real time.

The screenings of John R. Leonetti‘s Annabelle, on May 7, and Tate Taylor‘s Ma, on May 14, will not be impeded by such distractions.

The Halfway to Halloween festivities will also include sneak peeks, exclusive recorded messages from the films’ directors and stars, and surprise special appearances in select markets.

“The question we always ask ourselves is why can’t every day be Halloween? So Halfway to Halloween brings us one step closer, and I couldn’t be happier that this year we are going nationwide,” said Blumhouse Founder and CEO Jason Blum. “In that same spirit of trying new things, we’re excited to give M3GAN fans an all-new experience in theaters from the team from Meta.”

“We are excited to continue our longstanding history of innovation in the theatrical space with our friends at Universal Pictures,” added Omar Zayat, Group Lead Entertainment, Tech, Travel & Gaming, and Auto at Meta. “The M3GAN in-theatre Movie Mate is a first-to-market moviegoer experience. We are happy to introduce filmgoers to it by way of Instagram Direct and Click-to-Messenger Ads. We are thrilled to be working with Universal Pictures and Blumhouse to deliver rich experiences designed to get audiences back into theaters.”

Allison Williams, Violet McGraw, Ronny Chieng, Brian Jordan Alvarez, Amie Donald, and Jenna Davis star in 2022’s M3GAN, in which an artificially intelligent AI doll meant to be a companion to behave in unexpected and shocking ways.

Annabelle Wallis, Ward Horton, Alfre Woodard, and Tony Amendola star in 2014’s Annabelle, in which a couple begins to experience terrifying supernatural occurrences involving a vintage doll shortly after their home is invaded by satanic cultists.

Octavia Spencer, Juliette Lewis, Diana Silvers, Corey Fogelmanis, Gianni Paolo, McKaley Miller, and Luke Evans star in 2019’s Ma, in which a lonely woman’s friendship with a group of partying teens curdles into obsession.

Tickets for Blumhouse’s Halfway to Halloween screenings are on sale now.

Broke Horror Fan. Filmmaker. VHS purveyor. Pop-punk defender. Weird food archivist. Dog petter. He/him.

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Editorials

Meet the Actors Who Brought the ‘Backrooms’ Still Life Monsters to Life [SPOILERS]

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Renate Reinsve in 'Backrooms' - Horror ARGs

Judging from the unprecedented box office success of Kane Parsons’ Backrooms adaptation, you’ve likely already seen the liminal horror hit that managed to make audiences afraid of empty hallways and bad wallpaper. And now that so many of us have already entered the yellow labyrinth (some of us more than once), the time has come to discuss the spoiler-filled details that make the movie so fascinating in the first place.

And if there’s one element here that makes the Backrooms movie stand out from any previous lore/mythology, it has to be the genius addition of the Still Life entities. Warped recreations of real people that somehow wandered into the Complex, these misremembered creatures are responsible for some of the most disturbing imagery of 2026 – as well as laugh-out-loud memes created by one of the film’s very own concept artists.

However, true to Parsons’ word that the movie would rely heavily on practical effects, each of these distorted monsters was brought to life by real actors under heavy layers of makeup and prosthetics (with the occasional splash of CGI enhancements). While Anora and If I Had Legs I’d Kick You actress Ivy Wolk wasn’t among these performers, despite what Letterboxd might have you believe, the creature cast did benefit from veteran players with plenty of genre experience.

For starters, Alien: Romulus alumni Robert Bobroczkyi (who previously brought that film’s horrific Offspring to life during its most memorable sequence) plays the flick’s main antagonist, the Still Life version of Captain Clark. And though there was some obvious CGI involved in making the character’s peg-leg and nightmarish face more believable, Bobroczkyi’s monstrous performance and his natural 7’7″ frame helped to make that final chase sequence a clear highlight among this year’s genre offerings.

The film’s Texas-Chain-Saw-inspired “dinner” scene also features a freaky collection of less-aggressive Still Life creatures in the form of the Bearded Man, the Red-Headed Woman and, strangest of them all, the cheekily named “Archibald Leland Sutter Still Life” (who earned this title among fans and crewmembers as a reference to his apparent affinity for lamps).

While this was the first major horror outing for both Patrick Baynham (The Bearded Man) and Dana Mahmood (Archibald), Rhiannon Roberts has worked as a stunt performer in everything from Yellowjackets to HBO’s The Last of Us adaptation – which is probably why The Red-Headed Woman is the most active out of Clark’s impromptu “family.” That being said, the Archibald Leland Sutter Still Life is my personal favorite of the bunch simply because his anachronistic outfit suggests that the Backrooms phenomenon might be a lot older than the Async Foundation. I also love how hard he tries to be helpful with that little light of his!

That might be it for the Still Life entities, but I think horror fans will also be pleased to hear that the film’s Found Footage prologue stars none other than Resident Evil: Welcome to Raccoon City star Avan Jogia as Naren Warne – and American Mary herself Katharine Isabelle also shows up in a blink-and-you’ll-miss-it cameo at Mary’s house party towards the middle of the story (though I have a feeling that she originally had a bigger part that was likely cut for time).

At the end of the day, Parsons’ Backrooms may have been an auteur-driven project motivated by the young director’s unique take on the classic creepypasta, but film has always been a collective artform, so it’s fun to see just how many talented performers it takes to bring this kind of supernatural nightmare to life in a way that connects with so many people.

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