AMC’s “The Walking Dead” continues to free fall.

Showbizdaily has posted the cable ratings for this past Sunday’s episode of “The Walking Dead”, now in its seventh season, and it has dropped significantly.

A few days ago we wrote about the show’s steady decline, resulting in the worst ratings since Season 3. This season’s premiere pulled in a record 17 million viewers, only to see a massive 25% drop down to 12.46 million, and then 11.72, 11.40, and eventually 11 million. Today’s report claims that AMC’s zombie series has dropped yet another half million viewers, down to 10.4 million. Is it time to hit the panic button?

Yes, in the sense that there’s a steady decline that’s becoming a trend. We are talking about five straight weeks with a substantial drop off, negative press swarming the show, and angry fans that hit peak frustration when the producers decided to opt for a cliffhanger at the end of Season 6.

With that said, 10 million or 17 million, that’s an insane amount of viewers; even with another slide in ratings the show could survive for another few seasons.

But this is still alarming because of the rate of decline. We’re talking about a half million people per week, which could have “The Walking Down” to its worst ratings since Season 2 by the mid-season finale on December 11th.

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And here’s the biggest question mark: AMC already has the next two episodes in the can, meaning that there’s nothing they can do to try and salvage the damage that’s been done. What decisions have been made this time around leading into the mid-season finale? What if – and hear me out here – the showrunner, producers and writers wanted to rub the angry fans’ faces in the cliffhanger and do it again? Would they be so bold as to think they were immune to those bullets when filming commenced earlier this year?

No matter, AMC has got to be panicking at this point. There’s two episodes left and if they lose another million viewers before the break, will they be able to get them back by the time the show returns in 2017? There are many thoughts as to why “The Walking Dead” is floundering – Squires shares his opinions in this piece – but none of them matter if AMC can’t figure it out before it’s too late.

Bloody Disgusting readers, do you still watch “The Walking Dead”? What are your thoughts? Is there something you adamantly hate about the show? Or do you still love it to death? What do you guys think is going on?!

Let’s all cry together…