Vowed by the filmmakers to never to be released online, It Doesn’t Get Any Better Than This will screen at select Alamo Drafthouse cinemas on January 10.
The award-winning found footage horror movie will bring its intensity in 10 cities next week:
- Austin, TX at Alamo Drafthouse South Lamar
- Chicago, IL at Alamo Drafthouse Wrigleyville
- Dallas, TX at Alamo Drafthouse Richardson
- Denver, CO at Alamo Drafthouse Sloans Lake
- Los Angeles, CA at Alamo Drafthouse DTLA
- New York, NY at Alamo Drafthouse Brooklyn
- Raleigh, NC at Alamo Drafthouse Raleigh
- San Antonio, TX at Alamo Drafthouse Park North
- San Francisco, CA at Alamo Drafthouse New Mission
- Twin Cities, MN at Alamo Drafthouse Woodbury
The one-night engagement marks the widest release thus far for the film, which has previously only been available to see at film festivals and one-off live events. Despite the unconventional self-distribution approach, it has grown an audience through word of mouth.
It Doesn’t Get Any Better Than This is co-directed by Rachel Kempf and Nick Toti, who also star as a pair of filmmakers that buy a haunted duplex to shoot their indie horror movie. As strangers gather outside in a trance, their investigation escalates to obsession.
“Traditional distributors have expressed interest in the movie, but as soon as we tell them that we don’t want the movie to be released online, they basically run away screaming,” Toti explains. “Apparently, our strategy makes no business sense, but we’re small enough to do things the wrong way. We don’t have any advertising budget or investors we need to repay, so we can be less conservative in how we connect with audiences.”
I wrote in my review from Salem Horror Fest, “In a time when a never-ending deluge of content and screens are vying for attention, it’s increasingly difficult to get viewers fully invested in a movie. It Doesn’t Get Any Better Than This‘ theatrical-only release strategy creates an intimate, immersive environment for audiences to feel as vulnerable as the characters on screen.”
