If you’re reading this, perhaps you read my post about the year’s best trailers. Now it’s time to bring the hammer down on the worst. Like I’ve said before, marketing is an art form, and it’s just as eligible for appraisal as the product its selling.
The majority of these are from correspondingly awful movies, but occasionally you get that rare nugget of a trailer that’s actually for a good movie that it can’t seem to sell it at all. We’ve got a couple of those in here as well.
Head inside for the worst trailers of the year (in no particular order)!
Posters (Best/Worst) | Trailers (Best/Worst)
THE HOUSE AT THE END OF THE STREET
To be fair, whoever cut this didn’t have much to work with. But still, they could have gone with a “less is more” approach. They manage to show you the whole movie in 2 minutes yet it still feels like the entire 90.
Total Recall wasn’t the worst movie of the year, but it was bland, boring and mainly consisted of Colin Farrell jumping onto things. This trailer is actually fairly accurate, perhaps they should have lied to us.
I really loved Detention but the movie was impossible to sell. There’s no way to give any indication of what the experience is like without seeing the entire movie. The trailer makes it look cloying and the jokes land with a thud, proving that with some films context is everything. You can’t blame the person who made this trailer, they had an impossible job.
It’s just like the movie, but without the “Wes Bentley goes to get soup for his mom” subplot that kept me hanging on during the theatrical experience.
WRONG TURN 5: BLOODLINES
A movie so bad they could only find 34 seconds of stuff to put in the trailer. It’s also strange that they’d go with the “you’re in the wrong f*cking theater” angle since this was a direct to DVD/Blu release.
WORLD WAR Z
I’m still holding out hope that World War Z is fantastic. It totally could be (and trailers for movies like this notoriously have unfinished CGI in them). But man this thing landed with a thud. It stripped the mystique away from this legendarily troubled project without giving us anything to chew on in return.
AMERICAN HORROR STORY: ASYLUM – Teasers 1-18
Thanks for these, FX. Good show though!!
HANSEL AND GRETEL: WITCH HUNTERS
I know a lot of you dig this one, but all it really tells me is “Van Helsing meets Abraham Lincoln: Vampire Hunter.” Which is not what I wanted to hear.
Seriously, did this convince any of you to see this movie? If so, please let me know why. Legit question.
This is made all the more painful by the fact that it’s directed by Dario freakin’ Argento.