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[BEST & WORST ’12] The Best Trailers Of The Year!

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In a perfect world, we wouldn’t need trailers. We’d magically show up at the movie theater, be seated in front of a screen and watch an amazing movie that we, up until that point, had never seen a frame of footage from.

But the world we actually live in is occasionally not-so-great, so trailers exist. Silver lining? At lot of trailers are badass! Some of them are sometimes (unfortunately) better than the film they’re selling! An effective teaser can often be an inspiring piece of work that you watch again and again.

With that in mind I set out to take a look at trailers released this year that actually got me excited. Some of the these movies haven’t come out yet, nor have I seen all of them. But that’s the point! If a trailer has me stoked about next year – it’s a success. And with some of the other teasers I almost wish I hadn’t seen the movie, so perfect were the two minutes they chose to promote it with.

Head inside for the best trailers of the year (in no particular order)!

Mr. Disgusting (Best/Worst) | Evan Dickson (Best/Worst) | David Harley (Best/Worst) | Lonmonster (Best/Worst) | Corey Mitchell (Best of Fest) | Supporting Staff (Best & Worst) | Ryan Daley (Best Novels)
Posters (Best/Worst) | Trailers (Best/Worst)

THE EVIL DEAD

Holy f*cking sh*t. I feel like almost every naysayer ate their words when they saw this. Judging by this trailer, this is a remake done right. Taking the spirit, idea and intent behind the original and then taking it to places the original filmmakers simply couldn’t at the time they made it.

WARM BODIES

In which director Jonathan Levine (50/50, The Wackness, All The Boys Love Mandy Lane) dips his toes back into the horror genre after the funny, touching character studies of his last two films. I know there are some haters out there, but this trailer has such a warm and infectious energy that I can’t resist it. Very much looking forward to this one.

PROMETHEUS


I included the teaser on last year’s list, but the full trailer didn’t hit until this year. What a thrilling and invigorating 2 minutes! The trailer that started the argument, “what if trailers are just too good for their movies to live up to now?” Can you remember the days when you thought Prometheus might rock this f*cking hard?

PACIFIC RIM

This trailer tells you all you need to know. Big, huge, Guillermo Del Toro. While I don’t think everything he does is perfect – his characters often don’t engage me – it’s going to be a blast attaching him play in his biggest and most expensive sandbox yet.

MANIAC

Word on the street is that Franck Khalfoun’s Maniac remake is something of a slasher masterpiece. I haven’t seen it yet, so I can only go by this super creepy trailer that looks like the world’s most nightmarish perfume ad come to life.

PARANORMAL ACTIVITY 4

It’s a testament to how unrelentingly monochromatic this series is that I got excited about some green Kinect dots. But I did. Too bad this movie is TERRIBLE. PA3 4 LYFE.

STOKER

The trailer for Chan-wook Park’s latest is intriguing and full of menace. It manages to give us a sense of the story without showing too many of its cards. It sells us without spoiling us. I don’t need to see any more than this, I’m in.

THE CABIN IN THE WOODS


Selling The Cabin In The Woods is such a damned if you do and damned if you don’t proposition. If you play it close to the vest (and save the twisty stuff for later), it looks like just another slasher. If you show all your cards, it looks overly meta and confusing. Given the fact that movies actually have to be sold, I actually think this trailer straddles the line quite well.

THE ICEMAN

Not a great trailer in the traditional sense, but I’ll be damned if it doesn’t make me curious to see this movie. I love the HBO documentaries on Richard Kuklinksi and Michael Shannon seems like the perfect fit to play him. Toss Winona Ryder, James Franco, Chris Evans and Ray Liotta into the mix and I’m sold.

Editorials

‘A Haunted House’ and the Death of the Horror Spoof Movie

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Due to a complex series of anthropological mishaps, the Wayans Brothers are a huge deal in Brazil. Around these parts, White Chicks is considered a national treasure by a lot of people, so it stands to reason that Brazilian audiences would continue to accompany the Wayans’ comedic output long after North America had stopped taking them seriously as comedic titans.

This is the only reason why I originally watched Michael Tiddes and Marlon Wayans’ 2013 horror spoof A Haunted House – appropriately known as “Paranormal Inactivity” in South America – despite having abandoned this kind of movie shortly after the excellent Scary Movie 3. However, to my complete and utter amazement, I found myself mostly enjoying this unhinged parody of Found Footage films almost as much as the iconic spoofs that spear-headed the genre during the 2000s. And with Paramount having recently announced a reboot of the Scary Movie franchise, I think this is the perfect time to revisit the divisive humor of A Haunted House and maybe figure out why this kind of film hasn’t been popular in a long time.

Before we had memes and internet personalities to make fun of movie tropes for free on the internet, parody movies had been entertaining audiences with meta-humor since the very dawn of cinema. And since the genre attracted large audiences without the need for a serious budget, it made sense for studios to encourage parodies of their own productions – which is precisely what happened with Miramax when they commissioned a parody of the Scream franchise, the original Scary Movie.

The unprecedented success of the spoof (especially overseas) led to a series of sequels, spin-offs and rip-offs that came along throughout the 2000s. While some of these were still quite funny (I have a soft spot for 2008’s Superhero Movie), they ended up flooding the market much like the Guitar Hero games that plagued video game stores during that same timeframe.

You could really confuse someone by editing this scene into Paranormal Activity.

Of course, that didn’t stop Tiddes and Marlon Wayans from wanting to make another spoof meant to lampoon a sub-genre that had been mostly overlooked by the Scary Movie series – namely the second wave of Found Footage films inspired by Paranormal Activity. Wayans actually had an easier time than usual funding the picture due to the project’s Found Footage presentation, with the format allowing for a lower budget without compromising box office appeal.

In the finished film, we’re presented with supposedly real footage recovered from the home of Malcom Johnson (Wayans). The recordings themselves depict a series of unexplainable events that begin to plague his home when Kisha Davis (Essence Atkins) decides to move in, with the couple slowly realizing that the difficulties of a shared life are no match for demonic shenanigans.

In practice, this means that viewers are subjected to a series of familiar scares subverted by wacky hijinks, with the flick featuring everything from a humorous recreation of the iconic fan-camera from Paranormal Activity 3 to bizarre dance numbers replacing Katy’s late-night trances from Oren Peli’s original movie.

Your enjoyment of these antics will obviously depend on how accepting you are of Wayans’ patented brand of crass comedy. From advanced potty humor to some exaggerated racial commentary – including a clever moment where Malcom actually attempts to move out of the titular haunted house because he’s not white enough to deal with the haunting – it’s not all that surprising that the flick wound up with a 10% rating on Rotten Tomatoes despite making a killing at the box office.

However, while this isn’t my preferred kind of humor, I think the inherent limitations of Found Footage ended up curtailing the usual excesses present in this kind of parody, with the filmmakers being forced to focus on character-based comedy and a smaller scale story. This is why I mostly appreciate the love-hate rapport between Kisha and Malcom even if it wouldn’t translate to a healthy relationship in real life.

Of course, the jokes themselves can also be pretty entertaining on their own, with cartoony gags like the ghost getting high with the protagonists (complete with smoke-filled invisible lungs) and a series of silly The Exorcist homages towards the end of the movie. The major issue here is that these legitimately funny and genre-specific jokes are often accompanied by repetitive attempts at low-brow humor that you could find in any other cheap comedy.

Not a good idea.

Not only are some of these painfully drawn out “jokes” incredibly unfunny, but they can also be remarkably offensive in some cases. There are some pretty insensitive allusions to sexual assault here, as well as a collection of secondary characters defined by negative racial stereotypes (even though I chuckled heartily when the Latina maid was revealed to have been faking her poor English the entire time).

Cinephiles often claim that increasingly sloppy writing led to audiences giving up on spoof movies, but the fact is that many of the more beloved examples of the genre contain some of the same issues as later films like A Haunted House – it’s just that we as an audience have (mostly) grown up and are now demanding more from our comedy. However, this isn’t the case everywhere, as – much like the Elves from Lord of the Rings – spoof movies never really died, they simply diminished.

A Haunted House made so much money that they immediately started working on a second one that released the following year (to even worse reviews), and the same team would later collaborate once again on yet another spoof, 50 Shades of Black. This kind of film clearly still exists and still makes a lot of money (especially here in Brazil), they just don’t have the same cultural impact that they used to in a pre-social-media-humor world.

At the end of the day, A Haunted House is no comedic masterpiece, failing to live up to the laugh-out-loud thrills of films like Scary Movie 3, but it’s also not the trainwreck that most critics made it out to be back in 2013. Comedy is extremely subjective, and while the raunchy humor behind this flick definitely isn’t for everyone, I still think that this satirical romp is mostly harmless fun that might entertain Found Footage fans that don’t take themselves too seriously.

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