A poster is the best marketing tool for a film outside of its trailer. When I was a kid (before the days when posters were plastered all over the internet), I used to get to the movie theater 45 minutes early so I would have time to walk the halls and look at all of the posters for the coming attractions. There’s just something so fun about looking at posters and horror films arguably have the best ones. This year saw some particularly creative posters get released, so I’ve put together a list of some of my favorites. With that being said, here are 10 of the best posters for horror films released this year!*
*Keep in mind that this is a judgment on the poster only. The quality of the movie has nothing to do with the posters included on this list.
The marketing team being Dan Trachtenberg’s 10 Cloverfield Lane deserves an award for their efforts. After keeping the film’s true identity a secret for so long (its working title was Valencia) the surprise trailer was released a mere two months before the film was. The poster take the minimalist approach, using the slight imagery of a house on top of black space to allude to the isolation Michelle (Mary Elizabeth Winstead) feels in the film.
Simplicity is the name of the game in the poster for The Shallows, which highlights a fear-inducing point-of-view shot from a shark. It makes no qualms about ripping off a similar shot from Steven Spielberg’s Jaws. The tagline is pretty clever (and very literal) as well, considering that the film was initially titled In the Deep.
The poster for Nicolas Winding Refn’s The Neon Demon is a lot like the film itself: not a lot of substance but it’s very pretty to look at. Look how it sparkles!
It’s easy to appreciate when a poster is upfront and honest with you about the movie it is advertising. This risqué poster for the British horror comedy Nina Forever does just that. It is most definitely a “fucked up fairy tale.” You’ve got to admire its candor.
Do you detect a trend in the types of posters that I like? The poster for David F. Sandberg’s Lights Out features the simple image of a light switch secured to the on position with duct tape. Do you need to know anything else about the film? Nope.
Up Next: The 5 Best Horror Movie Posters of 2016!