A poster is the best marketing tool for a film outside of its trailer. I used to get to the movie theater 45 minutes early so I would have time to walk the halls and look at all of the posters for the coming attractions. There’s just something so fun about looking at posters and horror films arguably have the best ones. They can’t all be winners though, as the posters on this list make clear. With that being said, here are (in no particular order) 10 of the worst posters for horror films released this year!
Do you think keyholes are scary? These posters certainly hope you do.
These three posters are joined together because they are for three Blumhouse films that were all unceremoniously dumped on Netflix without any fanfare back in January. Blumhouse put as much effort into designing these posters as they did into promoting the films’ releases.
Nothing like showing a shot from the climax of your film! Yes, this is a remake and everyone who is going to see it probably knows the direction the film is going to take, but it’s still in poor taste to show the climax of your film in its poster.
Look, I get that Cabin Fever (my pick for worst horror film of the year) went straight to VOD services and no one tried in any shape way or form to make it a good movie, but you would think the marketing team would try to sell the film a little bit better than this poster does. Especially when the original film’s poster (the trees and the house making a skull) was so clever. You can barely even read the tagline on this one!
Come on! The cover of Stephen King’s novel would have made for a better poster! Whatever this thing is, it’s just awful.
What were your least favorite horror movie posters of 2016? Let us know in the comments below!